管理向善
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曹德旺的善良,让日本人下跪致谢
Sou Hu Cai Jing· 2025-08-28 14:27
Core Insights - The article emphasizes the philosophy of "management towards goodness" as practiced by Cao Dewang, the chairman of Fuyao Group, highlighting how this approach can transform management into a powerful force for good [3][4][5] Group 1: Cao Dewang's Management Philosophy - Cao Dewang's commitment to quality and reputation is illustrated by his decision to re-manufacture substandard glass despite potential profit loss, stating that "reputation is far more important than profit" [6][8] - During the 2008 financial crisis, instead of resorting to layoffs, Cao chose to maintain employee salaries while implementing salary cuts for executives, which ultimately helped the company recover faster post-crisis [7][8] - Cao's management style includes personal care for employees, as demonstrated by his establishment of an employee assistance fund in 1994, which predates national policies [15][16] Group 2: Balancing Care and Standards - The article discusses the dual dimensions of management: personal care and direct challenges, which are effectively balanced in Cao's approach [14] - Personal care is exemplified by Cao's immediate financial support for an employee's child needing surgery, showcasing a commitment to employee welfare [15] - Direct challenges are evident in Cao's strict adherence to quality standards, as shown when he destroyed defective glass to uphold customer expectations [16][17] Group 3: The Impact of Management Towards Goodness - The article highlights how "management towards goodness" fosters innovation, as seen when Cao encouraged a struggling R&D team by increasing funding and providing incentives, leading to significant breakthroughs [20][21] - Employee engagement and productivity surged during the 2008 crisis, with staff voluntarily forming teams to improve efficiency, demonstrating the positive effects of a supportive management style [23][24] - Cao's commitment to environmental responsibility is illustrated by his decision to close a mining operation despite financial losses, prioritizing ethical considerations over profit [25][27] Group 4: The Future of Management - The article concludes that "management towards goodness" is becoming a trend among leading companies, emphasizing long-term value creation over short-term profit maximization [34][36] - This management philosophy is positioned as a core competitive advantage for sustainable growth, redefining management as a means to inspire and achieve rather than control [34][36]