"看全运，打篮球，进莞来！"十五运会举办之际，东莞抓住展示篮球城市魅力、提升城市品牌价值的重 要契机，向世界发出邀约。"篮球在这里早已超越运动本身。"前中国职业篮球运动员、CBA广东宏远华 南虎俱乐部总经理朱芳雨表示，自己欣喜地看到，通过十五运会，广东各地体育硬件设施显著提升，全 民参与赛事的热情高涨。 "我们将抓住办赛机遇，让篮球运动变成可感知、可体验、可消费的生活方式，成为城市经济引擎的新 动能。"陈志伟表示，接下来将推动篮球赛事与文旅产业良性互动，依托全运竞赛场馆，引进商业赛 事、体育培训等多元业态，整合"篮球印巷"夜市等文旅资源，打造"跟着赛事游东莞"精品线路。同时， 持续引入国际篮联三人篮球大师赛、大湾区青少年联赛等顶流赛事，将篮球文化与商圈、景区、潮玩等 深度融合，开发篮球城市文创礼品，让篮球成为最活跃的城市社交生活，实现篮球文化与城市品质双向 赋能。 （文章来源：经济日报） 十五运会期间，来自全国各地的球迷和游客奔赴东莞，见证全运会篮球赛事的巅峰时刻，共赴与"篮球 城市"的美好之约：在座无虚席的东莞篮球中心，为广东队男篮夺冠发出的欢呼声如海啸；产自东莞的 篮球主题全运会吉祥物潮玩商品和城市地标， ...

Core Insights - The article highlights the journey of streetball player Deng Dan, who aims to promote warmth and community through basketball rather than focusing on commercial gains [1][4] - Deng Dan has created a free streetball venue called NICEID in Dongguan, where he organizes grassroots basketball events to foster connections among players [1][2] Group 1: Personal Background and Journey - Deng Dan grew up in a mining family in Hunan and developed a passion for basketball, inspired by local workers and NBA star Allen Iverson [1] - After dropping out of school at 17, he moved to Dongguan for work, where basketball became a crucial part of his life, helping him cope with the challenges of daily labor [1][2] Group 2: Impact of Basketball in Dongguan - In 2004, having basketball skills significantly improved job prospects in Dongguan, with many business partnerships formed through the sport [2] - Deng Dan returned to Dongguan in 2014, motivated by the city's vibrant basketball culture, and later founded a basketball-related brand and a free streetball court [2][3] Group 3: Community Engagement and Social Value - Deng Dan organizes over 20 events annually, attracting around 10,000 participants each time, emphasizing that streetball is more about self-expression and social interaction than competition [2] - The free basketball courts are funded through the sales of his brand, and Deng Dan also donates sports equipment to rural schools, highlighting his commitment to social value over economic gain [3][4]