作者｜ 翁晓鹏 编辑｜ 李少威 视觉 | 阿车 顾芗 南风拂槛，岁启新章。 当2026年的第一个清晨，我们在此相遇，岁末那场关于"社会价值"的星光盛会，温度犹存。12位年度人 物，12种生命绽放——从陈平原教授在AI洪流中守护乡土根脉，到卢光琇老师以86岁韶华追问生命起 源；从徐京坤孤帆丈量沧海，到虚拟歌者Yuri用算法叩问人心……他们的故事，是时代价值最生动的注 脚。 他们故事的光芒，其温暖与力量，来自他们与所处时代之间深刻的互动，和对自身角色责任的承担。这 也正是40年来，南风窗所追寻的与中国社会的精神契合，以及所展开的一段深远而持续的共振。而我们 每个人，其实也都在其中——在时代浪潮中，寻找自己的锚点。 四十不惑，一窗知秋 一本刊物的40年，折射着一个国家的40年。 1985年，风从南方来，推开一扇窗。初衷朴素而炽热：记录时代，推介潮流，促动变革，观照民生，一 切为了公共利益。40年，这扇窗见证了经济社会的高速发展，亲历了政治治理的深刻转型，也记录了无 数思潮的涨落起伏。窗内，是新闻人和思想者的笔与镜；窗外，是一个民族现代化征程的伟岸身影。 《三体》剧照 站在2026年，回望窗外，槛外诸境，清晰如昨，而 ...

从"经典狠值" 近日，"中国银河（601881）证券·中国证券报私募行业星耀领航计划"调研团队走进私募机构梦工场投 资，围绕科创时代的价值投资理念、私募机构与科创企业的双向赋能以及金融企业在社会责任领域的创 新实践等议题与管理人进行了深入交流，探讨在科技发展浪潮与可持续发展要求的背景下，私募机构如 何实现专业能力与社会价值的协同发展。 "星耀领航计划"致力于打造国内最具影响力的科创类私募赋能平台，聚焦挖掘并培育兼具专业投资能力 与合规治理水平的私募管理机构。本次调研旨在推动多元投资理念的行业共享，助力构建科技、资本与 实体经济良性循环的生态体系。 到"现代狠值"的演进 面对科技创新带来的产业变革与投资机遇，梦工场投资形成了独具特色的投资框架。梦工场投资创始 人、基金经理徐红兵将公司的核心理念概括为"确定性狠值"，即通过追求高胜率与合理赔率的平衡，实 现长期可持续的投资回报。在这一理念指引下，梦工场将价值投资划分为"经典狠值"与"现代狠值"。 "经典狠值"侧重于企业的回报率与持续经营能力，"现代狠值"则在新兴科技领域更加关注高增长潜力与 技术创新带来的价值重塑。以创新药行业为例，徐红兵表示，中国企业在全球研发体 ...

专题：2025《中国企业家》影响力企业家年会 "让先进的生产要素流动起来。" 文|《中国企业家》记者 李艳艳 编辑|何伊凡见习编辑|李原 图片来源|中企图库 12月6~7日，由《中国企业家》杂志社主办的2025（第二十三届）影响力企业家年会（原中国企业领袖 年会），在北京召开。牧原食品股份有限公司董事长秦英林出席此次年会。在6日上午的开幕环节，秦 英林发表了《商业新范式下的牧原思考与实践》主题演讲。 以下为演讲的核心要点： 1．社会需求是企业存在的根本理由。如果社会不需要企业，不需要行业，我们的技术和管理就失去了 意义和存在的根本。社会价值是企业发展的着力点，是牧原构建新范式的原点。 2．商业的本质是服务，为市场提供产品和服务；商业的境界是大爱，用爱来发现市场需求；商业的智 慧是利他，是在成就他人的路上，大勇决断，勇毅前行；商业的大愿是共赢，需要开放接纳，积极主 动，自愿构建良好的生态，并共享生态。 3．范式没有新旧，核心是认知的提升。范式没有优劣，适合当下就好。从社会价值出发，开放接纳、 共创共享，就是牧原所选的发展道路。 4．社会价值，在于经济效益、生态效益和社会效益的统一，表现在资源效率、绿色发展和共赢 ...

Core Viewpoint - The article highlights the philanthropic efforts of Viya and her husband, who donated 1.5 million yuan following a fire in Hong Kong, showcasing her ongoing influence and commitment to social responsibility beyond her previous career in live streaming [1][6]. Group 1: Philanthropic Activities - Viya has consistently engaged in various charitable activities, including donations during natural disasters such as the 2021 Zhengzhou floods and the 2023 Beijing-Tianjin-Hebei floods, demonstrating a stable and impactful approach to philanthropy [1][2]. - The donation of 1.5 million yuan is part of her broader commitment to social causes, reflecting her desire to contribute meaningfully rather than seeking public attention [1][6]. Group 2: Industry Influence - Despite her departure from live streaming, Viya's influence in the e-commerce industry remains strong, as her long-term values and experiences continue to resonate within the sector [2][4]. - The rapid evolution of the live streaming industry means that while new influencers may rise quickly, Viya's established reputation and sense of responsibility set her apart, making her a benchmark for others in the field [2][3]. Group 3: Transition and Legacy - Viya's transition from live streaming to social impact provides a model for other influencers, illustrating how to leverage their skills for societal benefit [2][3]. - Her approach emphasizes the importance of maintaining a stable presence in the industry through social contributions rather than solely relying on live streaming for relevance [1][4].

Core Insights - The Chinese consumer market is undergoing a significant transformation, shifting from a focus on "cost-performance" to "emotional value" and "technological trust" as key competitive variables [2][6][7] - A high-quality development and consumption upgrade forum will be held on November 21, 2025, in Beijing, aimed at exploring paths for industry transformation and sustainable development [3][7] Market Structure - By 2025, the Chinese consumer market is expected to exhibit a "dumbbell" structure, characterized by rapid growth in consumption among Generation Z and a burgeoning silver economy focused on quality living, creating a trillion-level market [6] - This structural change is shifting consumer logic from "satisfying needs" to "creating demand," with consumers seeking products that embody more emotional and social values [6] Product Development - Companies are increasingly focusing on the emotional resonance and social value of their products, moving away from standardized goods [6] - Innovations such as "zero-additive herbal tea" and culturally enriched bottled water are examples of how brands are meeting urban consumers' demands for "natural health" and storytelling [6] Competitive Focus - The competition is shifting from market share to meticulous refinement across the entire R&D, production, and service chain [6] - Companies are embedding "craftsmanship" into the less visible aspects of the supply chain, enhancing product quality through advanced techniques like micron-level homogenization in dairy products and precise temperature control in chocolate production [6] Technological Integration - Technology is becoming a new engine for upgrading the consumer industry, with AI, IoT, and blockchain technologies deeply penetrating the supply chain [7] - The integration of technology with traditional practices is enhancing production efficiency and establishing "assured consumption" as a core competitive advantage [7] Future Outlook - The upcoming forum is anticipated to provide critical insights for the next decade of the consumer market, emphasizing that product value is not just a gift of nature but a commitment from companies to a better life [7]

Core Viewpoint - The article explores the experiences and challenges faced by university students, emphasizing the importance of self-directed learning and personal growth during their academic journey [1][12]. Group 1: Learning Environment - University life is a critical period for personal growth, where students transition from adolescence to maturity, developing their knowledge framework and values [1]. - The article highlights the diverse learning environments at Zhejiang University, including libraries and study rooms, which are often crowded, especially during exam periods [3][8]. - Students are increasingly engaging in research-oriented learning, starting from their first or second year, which helps them explore personal interests and develop independent thinking skills [3][4]. Group 2: Learning Strategies - Students are utilizing various online platforms and tools for self-directed learning, such as MOOCs and educational videos, to supplement their formal education [5][6]. - The importance of finding intrinsic motivation for learning is emphasized, with students encouraged to balance their studies with personal interests and goals [6][10]. - Time management tools, including calendar apps, are commonly used by students to organize their schedules and enhance productivity [7]. Group 3: Support Systems - Zhejiang University has established a multi-layered support system to help students navigate academic pressures, including mentorship programs and peer support [8]. - The article discusses the role of faculty and staff in providing guidance and creating a supportive environment for students facing academic and emotional challenges [8][12]. Group 4: Perspectives on Competition - The article addresses the contrasting views among students regarding academic competition, with some feeling pressured to excel while others adopt a more relaxed approach [9][10]. - It suggests that healthy competition can lead to personal growth, as students are encouraged to pursue their interests rather than conforming to external pressures [10][11]. - The need for students to redefine their growth paths and explore diverse opportunities beyond traditional metrics of success is highlighted [11].

Core Insights - The article highlights the journey of streetball player Deng Dan, who aims to promote warmth and community through basketball rather than focusing on commercial gains [1][4] - Deng Dan has created a free streetball venue called NICEID in Dongguan, where he organizes grassroots basketball events to foster connections among players [1][2] Group 1: Personal Background and Journey - Deng Dan grew up in a mining family in Hunan and developed a passion for basketball, inspired by local workers and NBA star Allen Iverson [1] - After dropping out of school at 17, he moved to Dongguan for work, where basketball became a crucial part of his life, helping him cope with the challenges of daily labor [1][2] Group 2: Impact of Basketball in Dongguan - In 2004, having basketball skills significantly improved job prospects in Dongguan, with many business partnerships formed through the sport [2] - Deng Dan returned to Dongguan in 2014, motivated by the city's vibrant basketball culture, and later founded a basketball-related brand and a free streetball court [2][3] Group 3: Community Engagement and Social Value - Deng Dan organizes over 20 events annually, attracting around 10,000 participants each time, emphasizing that streetball is more about self-expression and social interaction than competition [2] - The free basketball courts are funded through the sales of his brand, and Deng Dan also donates sports equipment to rural schools, highlighting his commitment to social value over economic gain [3][4]

Core Insights - The core argument of the article emphasizes that the primary barrier to consumer action is not a lack of motivation but rather emotional friction, which is often overlooked [1][3]. Emotional Value - Consumers "hire" products and services for three fundamental values: functional value (e.g., saving time), social value (e.g., making a good impression), and emotional value (e.g., providing joy) [4][5]. Case Studies - **Case Study 1: Cake Mix Promotion** The initial rejection of a convenient cake mix was due to emotional significance attached to baking as an expression of love. A small adjustment to the product allowed users to regain emotional recognition, leading to a significant increase in sales [6]. - **Case Study 2: Tinder's Innovation** Tinder addressed emotional pain points in online dating by eliminating the anxiety of rejection through its matching mechanism, which allowed users to confirm mutual interest before initiating contact. This innovation disrupted traditional platforms and created substantial value [7]. - **Case Study 3: Animal Shelter's Insight** An animal shelter discovered that the emotional attachment to pets was a significant barrier for women seeking help from abusive situations. By allowing pets in the shelter, they eliminated emotional friction and increased the number of women receiving assistance [8][9]. Identifying Emotional Friction - Emotional friction is a subconscious negative feeling that can inhibit new ideas or innovations. To assess the level of emotional friction associated with a new idea, consider the audience's feelings of threat or anxiety and whether the innovation might disrupt broader needs [10][11]. Methods to Address Emotional Friction - **Asking "Why"** Understanding the reasons behind resistance to innovation can help identify the root causes of emotional friction. Open-ended inquiries can reveal deeper insights into consumer hesitations [11][12]. - **Precise Observation** Observing consumer behavior in natural settings can provide a clearer understanding of their emotional needs and concerns, which may not be articulated in conversations [12][13]. - **Involving the Audience** Engaging consumers in the innovation process can help uncover their core pain points and anxieties, fostering a deeper understanding of their emotional friction [13][14]. Broader Psychological Barriers - The article also discusses other psychological barriers to behavior change, including effort friction, reaction friction, and identity friction, which collectively shape consumer emotions, psychology, and behavior [15].

Core Insights - The report highlights SK Group's commitment to social, environmental, and economic responsibilities in China, emphasizing its "happiness management" philosophy and strategic alignment with China's development [1][2]. Group Overview - SK Group has been operating in China since 1991, with 18 member companies and 57 legal entities, employing 25,000 people and investing a total of $54.4 billion [1]. - The company operates in various sectors, including semiconductors, new energy, energy chemicals, and biopharmaceuticals, with SK Hynix being the only foreign company covering the entire DRAM and NAND flash memory supply chain in China [1][2]. Social Value Creation - SK Group's "Double Bottom Line" (DBL) strategy resulted in a social value achievement of $1.89 billion at the group level and 20.4 million RMB in China, marking a 32% year-on-year increase [2][37]. - Initiatives include establishing a public welfare foundation, sponsoring academic forums, and projects like the "Green Great Wall" for desertification prevention, with the "Happiness Alliance" project covering 21 primary schools across 8 provinces [2][37]. Environmental Responsibility - SK has joined the RE100 initiative and announced a "Net Zero" declaration, setting a "2050-α" emissions reduction target [2][41]. - In 2024, SK's operations in China achieved significant reductions in greenhouse gas emissions through technological upgrades, with SK Hynix's Wuxi entity achieving "zero waste to landfill" platinum certification for two consecutive years [2][41]. Governance and Collaboration - SK has established a governance system that exceeds international standards, enhancing board independence and professionalism, and conducting extensive training for suppliers on social responsibility [3]. - The company collaborates with various stakeholders, including government and educational institutions, to promote technology and standards exchange [3]. Future Focus - SK plans to continue focusing on technological innovation in semiconductors and new energy, deepening localization strategies, and building a comprehensive green practice system to support China's industrial upgrade and sustainable development [3].

Group 1 - The core viewpoint emphasizes that going public is a significant milestone for companies, akin to taking an important exam, but it does not signify the end of their development journey [1][3] - Companies must continue to innovate and improve after going public, facing larger capital, more complex competition, and stricter regulations [1][3] - The success of a public company is not guaranteed by its initial public offering; ongoing value creation is essential for long-term sustainability [1][3] Group 2 - Social value is highlighted as a crucial aspect for public companies, which must fulfill their responsibilities as corporate citizens, including fair employee development and responsible supply chains [2] - Corporate governance becomes increasingly important post-IPO, requiring companies to shift from informal management to structured governance mechanisms [2] - Continuous optimization of corporate governance, including innovation incentives and social responsibility frameworks, is necessary for public companies [2] Group 3 - The analogy of the exam reflects the respect entrepreneurs have for the challenges of the capital market, where true success is defined by continuous improvement and social responsibility [3] - Companies must adapt to the shift in the capital market from expansion to quality enhancement, moving beyond the mindset that being listed equates to success [3] - The ultimate goal for companies is to become resilient and impactful, contributing positively to society while maintaining competitiveness [3]