Core Points - The article outlines a comprehensive SOP (Standard Operating Procedure) for short video operations on Douyin, detailing the entire process from planning to execution and maintenance [2][5]. Group 1: Short Video Planning and Release Process - The SOP includes a structured approach to short video planning, which involves defining account positioning, selecting topics, and establishing a monetization model [2]. - The initial phase (0-3 days) focuses on account positioning, identifying benchmark accounts, and determining content themes based on the account's characteristics [2]. - The subsequent phases (4-15 days) emphasize data testing, content creation, and audience engagement strategies to build a follower base and optimize content for better performance [2]. Group 2: Daily Maintenance and Execution - A daily maintenance execution table is provided, detailing actions to take before, during, and after video releases, including monitoring performance metrics and engaging with the audience [2][4]. - The importance of leveraging trending topics and collaborating with larger accounts to enhance visibility and drive traffic is highlighted [2][4]. Group 3: Content Structure and Engagement Strategies - The article presents various content structures for video scripts, emphasizing the need for engaging openings, informative transitions, and compelling conclusions to drive viewer interaction [3][4]. - Different script structures are suggested, such as problem-solving formats and storytelling approaches, to cater to diverse audience preferences [3][4]. Group 4: Data Analysis and Benchmarking - A template for analyzing benchmark accounts is included, focusing on key performance indicators such as viewer retention, conversion rates, and sales data [4][5]. - The analysis aims to identify successful strategies and areas for improvement by comparing performance metrics with competitors [4][5].

以下文章来源于字母榜 ，作者薛亚萍 字母榜 . 让未来不止于大 作者： 薛亚萍 来源：字母榜 直播间庆贺粉丝破3000万的余温未散，董宇辉就要面临独立后的一次关键考验。 第三方数据平台达多多显示，今年6月， 与辉同行在抖音带货月榜排名第五，这是与辉同行今年 以来首次跌出榜首位置。 流量数据同样呈现下滑趋势。飞瓜数据显示，2025年上半年，与辉同行直播间日均观看人次为 1504万， 较2024年同期的2750万大幅下降45%。 粉丝增长亦显乏力。2024年上半年，与辉同行的抖音粉丝数增长1200万；而今年上半年，粉丝 增长为322万。 ---------------------------------- 不过，与其他头部主播相比，这一进程在董宇辉身上显得更为突出。以疯狂小杨哥为例，2018年 至2022年的五年时间，小杨哥抖音粉丝破亿，平均一年粉丝增长约2000万。但是对于董宇辉来 说，今年上半年与辉同行粉丝增长不足500万，而且个人账号粉丝流失60万。 如果将董宇辉整个主播生涯的时间线拉长， 董宇辉粉丝增长最关键的节点，是与东方甄选或者俞 敏洪的纠葛期。 从2022年6月的一夜爆火，到2023年12月"小作文 ...

Core Viewpoint - The article discusses the challenges faced by Dong Yuhui, a prominent live-streaming host, as he transitions from a peak period of growth to a more stable phase, highlighting the decline in viewership, fan growth, and the impact of controversies on his public image and brand. Group 1: Performance Metrics - In June 2023, "Yuhui with Glory" ranked fifth in Douyin's sales leaderboard, marking its first drop from the top position this year [2] - Daily average viewership for "Yuhui with Glory" in the first half of 2025 was 15.04 million, a significant decline of 45% compared to 27.50 million in the same period of 2024 [3] - Fan growth has also slowed, with 12 million new followers in the first half of 2024 compared to only 3.22 million in the first half of 2025 [4] Group 2: Public Image and Controversies - Dong Yuhui's personal Douyin account lost 600,000 followers over four months, dropping from 27.68 million to 27.07 million [5] - His public image has shifted from a sympathetic figure to a more polarized one, especially after controversies such as the "small essay incident" and his departure from Dongfang Zhenxuan [14][15] - Criticism regarding his cultural persona and product quality has increased, impacting his fan growth and public perception [16][27] Group 3: Platform Dynamics - The era of platforms creating super top-tier hosts is ending, with Douyin's algorithm favoring high-quality content creators [28][42] - Douyin's high-value user base is limited, with only 19.9% of users having a monthly online consumption capacity exceeding 2000 yuan [39] - The saturation of the middle-class audience among top hosts like "Yuhui with Glory" necessitates expansion into broader demographics [41] Group 4: Future Strategies - Dong Yuhui has launched a new Douyin account "Lan Zhi Chun Xu," focusing on film content to create a stable flow of traffic [46] - Participation in entertainment programs, such as "Zhou You Ji," aims to draw traffic back to his live-streaming sessions [51] - To overcome current growth bottlenecks, collaboration with former partner Yu Minhong may be a viable strategy, as past interactions have proven effective in boosting follower counts [55][59]