Core Insights - The article highlights the rapid growth of TikTok as a vital platform for brand promotion in the vibrant city of Zibo, emphasizing its significance across various industries [1] Company Overview - Zibo Yusheng Information Technology Co., Ltd. has emerged as a benchmark in the local digital marketing sector, excelling in both traditional web services and TikTok operations [3] - The company boasts a team of skilled professionals, including planners, designers, developers, and SEO experts, dedicated to providing tailored solutions for clients [3] TikTok Operations Characteristics - Successful TikTok operations are characterized by continuous creative content output, precise audience targeting, and effective interaction strategies [3] - Leading teams integrate local cultural elements into global expressions, enhancing the visibility of regional characteristics on international platforms [3][4] Data-Driven Insights - A key competitive advantage for top TikTok operators lies in their ability to analyze data and understand user preferences, allowing for strategic content adjustments [4] - These teams often possess cross-cultural communication experience, which helps mitigate cultural misunderstandings and maximize communication effectiveness [4] Creative Production Mechanism - The essence of TikTok operations is rooted in creative content production, with a comprehensive process from topic selection to post-production [4] - Successful teams balance entertainment and commercial value, capturing social trends while embedding brand messages [4] Systematic Operation Model - Effective TikTok operations require a complete support system, including regular content updates, fan interaction strategies, and data analysis methods [4] - Leading teams establish systematic operational models to ensure sustained growth and stable monetization of accounts [4] Diverse Development Trends - TikTok operations in Zibo are diversifying, with teams focusing on industrial modernization, local cultural storytelling, and cross-border e-commerce [5] - Companies seeking to leverage TikTok for market expansion must choose suitable operational partners based on their expertise and past performance [5] Future Outlook - The future of short video content is expected to be more diverse, interactive, and intelligent, necessitating continuous learning and adaptation from Zibo's TikTok teams [6] - Teams that prioritize innovation will likely thrive in the evolving digital marketing landscape [6]

在5G技术普及与用户习惯变迁的双重驱动下，短视频已渗透至社会生活的各个维度。从抖音电商GMV突破万亿到快手"可灵"AI视频生成模型引发行业震 动，短视频运营已从野蛮生长阶段进入精细化运营时代。今天，就让短视频新媒体运营实战专家张伽赫，带我们走进短视频运营的世界，揭开他们神秘的面 纱。 张珈赫，东莞绳木传媒创始人。2019年开始投入短视频板块，全网孵化200家的创始人账号，单账号曝光一个月累计曝光1000万播放量，单条视频创下百万 爆款流量。绳木短视频公司擅长捕捉热点，结合品牌特色，为客户提供创新的短视频创意策划服务。公司拥有专业的拍摄团队和后期制作设备，能够制作高 质量的短视频内容，满足不同平台的需求。 一、营销模式演进洞察 张珈赫提出营销模式经历了从"坐商1.0"到"播商5.0"的迭代： 传统坐商（线下实体店区域化经营）→电商2.0（互联网商品销售）→网商3.0（低成本全网开店）→微商4.0（移动社交电商）→播商5.0（短视频/直播IP化 营销）。 他强调当前企业必须抓住"播商"红利，通过短视频构建品牌IP，实现全域流量转化。 二、绳木传媒的抖音运营体系 制作：涵盖拍摄布光、剪辑技术（参考教材中商品摄影与后 ...

第一股力量是遍布江津各村的大学生兼职团支部副书记。江津区通过大学生兼任村（社区）团支部副书 记行动计划，实现了全区30个镇街、303个村（社区）的全覆盖。 65万次的播放量——一条在土陶制作点拍摄的"非遗土陶"短视频，让90后主播李凤尼在网络上有了"小 小的成就"。这是共青团重庆市江津区委与江津区委组织部等部门联合实施的"乡村美好生活推荐官"行 动计划的成功案例之一。 发掘青年主播人才，借助新的社交传播方式，让更多乡村好物、美好生活被看见。今年7月以来，江津 区发挥团组织直达基层优势和青年特色，培育了一批能记录、会传播、懂运营的乡村青年人才，带动乡 村农文旅融合发展和农民增收。 在乡村，现在需要培训什么 要搞培训，先得知道乡村到底缺什么。团江津区委调研后分析：乡村产业发展面临诸多困境，如农产 品"好货卖不上好价"；乡村文旅知晓度低，乡村品牌宣传推广手段单一，乡土故事常由"他者"代言，乡 村真实面貌被刻板印象遮蔽，乡村文化的丰富性与独特性难以展现。 团江津区委书记周杨表示，江津区依托"三股青年力量"，精准梳理培训需求，把培训什么内容摆在首 位。 这些大学生有热情、有干劲，更有乡村急需的科学统计能力。他们扎在基层 ...

Core Points - The article outlines a comprehensive SOP (Standard Operating Procedure) for short video operations on Douyin, detailing the entire process from planning to execution and maintenance [2][5]. Group 1: Short Video Planning and Release Process - The SOP includes a structured approach to short video planning, which involves defining account positioning, selecting topics, and establishing a monetization model [2]. - The initial phase (0-3 days) focuses on account positioning, identifying benchmark accounts, and determining content themes based on the account's characteristics [2]. - The subsequent phases (4-15 days) emphasize data testing, content creation, and audience engagement strategies to build a follower base and optimize content for better performance [2]. Group 2: Daily Maintenance and Execution - A daily maintenance execution table is provided, detailing actions to take before, during, and after video releases, including monitoring performance metrics and engaging with the audience [2][4]. - The importance of leveraging trending topics and collaborating with larger accounts to enhance visibility and drive traffic is highlighted [2][4]. Group 3: Content Structure and Engagement Strategies - The article presents various content structures for video scripts, emphasizing the need for engaging openings, informative transitions, and compelling conclusions to drive viewer interaction [3][4]. - Different script structures are suggested, such as problem-solving formats and storytelling approaches, to cater to diverse audience preferences [3][4]. Group 4: Data Analysis and Benchmarking - A template for analyzing benchmark accounts is included, focusing on key performance indicators such as viewer retention, conversion rates, and sales data [4][5]. - The analysis aims to identify successful strategies and areas for improvement by comparing performance metrics with competitors [4][5].