Core Viewpoint - The beef industry is becoming a new growth engine for the southern agricultural economy, with the Guangdong-Hong Kong-Macao Greater Bay Area emerging as a key market for beef consumption and collaboration [4][5][10]. Group 1: Event Overview - The 2025 Southern Beef Industry Conference and the first National Chaozhou Beef Hotpot Cultural Festival will be held in Guangzhou from December 19 to 21, 2025 [6][12]. - The event aims to analyze the current state of the industry and decode its development genes [7][8]. Group 2: Market Dynamics - The Greater Bay Area is transforming from a major beef consumption hub to an industrial integration "hub," reshaping the north-south cooperation landscape in China's beef industry [9][10]. - Guangdong consumes over 1 million tons of beef annually, surpassing countries like the UK and France, and accounting for 10% of national beef consumption [39][42]. Group 3: Participation from Northern Regions - Companies from major beef-producing regions like Jilin and Inner Mongolia are actively participating in the conference, bringing customized products for the Chaozhou hotpot market [17][21]. - Jilin is recognized for its favorable natural conditions and mature breeding systems, with several well-known beef processing companies already established [24][25]. Group 4: Consumption Trends - The Chaozhou beef hotpot market is projected to exceed 50 billion yuan in 2025, with a growth rate of 8.1% from 2024 [51][52]. - The average spending per customer for beef hotpot in the Greater Bay Area is expected to rise from 85 yuan in 2020 to 128 yuan in 2025, with a 120% increase in the ordering rate of high-end meat cuts [45]. Group 5: Standardization and Quality - The "Yue Mu You Pin" standard has been introduced to address quality inconsistencies and improve the traceability system in the beef industry [72][73]. - Products certified under this standard will receive media promotion support, enhancing brand visibility and market competitiveness for northern producers [81][82]. Group 6: Media Empowerment - The "Media+" initiative is enhancing the efficiency and impact of supply and demand connections, showcasing northern beef quality through various media platforms [94][96]. - The event represents not only a quality competition between northern and southern beef but also a deep integration of industry resources and a cultural exchange [98][100].

Core Viewpoint - The first Guangdong Chaoshan Beef Hotpot Culture Festival aims to enhance the quality development of the beef industry in Guangdong and Sichuan, promoting a comprehensive upgrade of the entire supply chain through cultural empowerment and media collaboration [4][5][6]. Group 1: Event Overview - The first Guangdong Chaoshan Beef Hotpot Culture Festival will be held in Guangzhou, focusing on the cultural and industrial characteristics of Chaoshan beef hotpot [4][29]. - The festival is organized by Southern Media Group, Southern Rural News, and the Guangdong Beef Industry Development Promotion Association, aiming to connect various stakeholders in the beef supply chain [29][30]. - The event will feature significant agendas, including the release of the "Chaoshan Beef Hotpot Quality and Service Standards," addressing existing industry standard gaps [32]. Group 2: Industry Challenges and Solutions - The Guangdong beef consumption market consistently ranks among the top in the country, but the beef industry faces challenges such as fragmented farming, lack of standards, and weak branding compared to dominant industries like pork and chicken [14][15][16]. - The "Media+" approach is seen as a key solution to these challenges, with the Guangdong Beef Industry Development Promotion Association launching the "Guangdong Beef Industry 'Yue Mu Excellent Products' Evaluation and Recognition Standards (Trial)" to establish a credible regional public brand [17][18][19]. Group 3: Cross-Provincial Collaboration - The event promotes collaboration between Guangdong and Sichuan, with Sichuan being a major beef-producing province, highlighting its significant cattle inventory and meat production value [42][43]. - Sichuan's representatives emphasized the need for better branding and market recognition for its yak products, aiming to leverage the festival to enhance the visibility of Sichuan beef in the Guangdong market [45][49]. - The collaboration is not just about sales but also about building a shared brand and value, fostering deeper industrial integration between the two provinces [53][54]. Group 4: Future Implications - The festival signifies a transformative moment for the beef industry, focusing on establishing rigorous evaluation standards, creating precise supply-demand matching platforms, and promoting practical cooperation between Guangdong and Sichuan [55][56]. - The initiative reflects a commitment to high-quality development in the beef industry, with the potential to reshape the future landscape of the sector [58].