Group 1 - The consumption of traditional rice dumplings (zongzi) has surged during the Dragon Boat Festival, with some stores selling over 30,000 dumplings daily [2] - In Nanjing, various types of zongzi are available, with prices ranging from 2 yuan for plain rice dumplings to 6-7 yuan for premium varieties like egg yolk and meat dumplings [2] - Supermarkets have also embraced the festive spirit, with a reported 300% week-on-week increase in zongzi sales leading up to the festival [3] Group 2 - The zongzi industry in China is projected to reach a market size of 11 billion yuan by 2025, with an estimated growth rate of around 7% and production expected to hit 580,000 to 600,000 tons [3] - Many brands are innovating beyond traditional flavors to cater to younger consumers, offering over 20 different flavors, including regional specialties [4] - Health-conscious consumers are increasingly favoring low-fat and low-sugar "health" zongzi, with sales of these products rising by 177% year-on-year [5] Group 3 - Specialty medicinal zongzi have been introduced, combining traditional ingredients with health benefits, and have quickly gained popularity, selling over 7,000 units in just six days [5]