不少酒店人吐槽今年粽子特别难卖。有些门店粽子销售额连KPI的一半都没有完成。 社交媒体上，卖粽子的酒店员工今年从3、4月份就开始哭爹喊娘，不知道要怎么把粽子卖出去。 每次到端午，酒店就要给员工强制摊派卖粽子券的任务，这不是什么秘密。 餐厅、行政、销售、前厅、公关，不管你是干嘛的，粽子任务是少不了的。动辄60盒、80盒、1万块、2万块交易额，有的还会被PUA"完不成任务就要自 掏腰包"。 有人调侃，曾经去高端酒店是我的梦想，但粽子月饼像一堵厚重的城墙，阻挡了我的梦。 一个月几千块的工资，粽子任务就要好几万，这点工资都不够买粽子的。更何况又要卖月饼了。 但这粽子却是一年比一年难卖。 端午节前一段时间，社交媒体上都是跪求卖粽子心得的酒店人。因为看着进度条，实在不知道怎么完成任务。 普通人一般就跟微商一样，发动"亲友团"把粽子任务消化掉。 朋友圈文案但凡发得不好，卖得便宜，还会被管理层怼"我们是高端酒店，太推销显得掉价"。 有些人会把粽子做进房费里面，当早餐卖。有些前台升房的时候直接把粽子的钱加进去，账直接做粽子的code。给客人就是房间升级，系统里就是卖粽 子。 就连62间房的小酒店，粽子指标都定了10万块。 没办 ...

Market Overview - The zongzi market in China is expected to exceed 10 billion yuan in 2024 and reach over 11 billion yuan in 2025, driven by the influence of traditional culture and innovative marketing strategies from various brands [1] - The market features a wide variety of zongzi, including classic products from well-known brands like Wufangzhai, Sanquan, and Sinian, as well as new products that explore traditional culture and cross-industry innovations [1] Consumer Preferences - Traditional flavors remain popular among consumers, with classic combinations like meat zongzi with salted egg yolk being a must-buy for many during the Dragon Boat Festival [3] - There is a growing trend towards rational shopping, with consumers opting for smaller combination packs of zongzi to meet health needs and avoid waste, making them popular for gifting [7] Product Innovations - Creative innovations in the zongzi market include products like Qingdao Beer’s zongzi with beer filling and Starbucks’ "Star Ice Zongzi," which combines various flavors to appeal to younger consumers [9][12] - Health-conscious options such as low-GI zongzi made with oat rice and added beans have gained popularity, with some products selling nearly 1,000 units daily [12] Regional and Online Sales Trends - Regional specialty zongzi have seen a surge in online sales, with platforms like Tmall supporting local shops and showcasing unique flavors during promotional events [15][17] - The number of zongzi-related companies in China has reached 5,012, with a significant concentration in provinces like Zhejiang, Shandong, and Guangdong [21] Pricing and Market Competition - Traditional zongzi from well-known brands are priced affordably, with average prices ranging from 6 to 15 yuan per piece, while online platforms often offer lower prices due to promotions [20][21] - The competitive landscape is marked by price wars among zongzi vendors, reflecting a diverse consumer market and the need for brands to adapt to changing consumer preferences [20][21]

中国商报（记者 贺阳）4月30日，星巴克发布2025财年第二季度财报。财报显示，中国市场关键指标持续增长，营业收入达7.397亿美元，同比增长5%。截 至报告期末，星巴克中国门店总数达到7758家。 在不断深拓下沉市场的同时，星巴克也在第三空间中融入当地社区文化，开出一系列特色门店。（图片由CNSPHOTO提供） "我们的品牌依然强大，业务发展依托于近乎完全本地化的供应链及烘焙运营体系。相信我们一定能乘势而上，继续巩固在中国市场的增长势头。伴随这一 良好态势，我想明确重申，中国市场拥有巨大的增长潜力，我们将继续长期致力于中国市场的深耕和发展。"倪睿安说。 数据显示，与上一季度相比，星巴克中国在各类商圈、不同城市层级、各个营业时段，同店交易量同比攀升，实现4%的增长，同店销售额继续改善。门店 经营利润率始终保持两位数，公司利润率取得同比增长。 星巴克中国首席执行官刘文娟表示，对星巴克在中国的未来发展充满信心。2025财年第二季度，公司通过聚焦核心业务重振增长，财务指标表现优异，品牌 价值持续提升。依托深度的本土创新、更懂顾客的产品以及全国6万名伙伴，星巴克在不同的圈层中触发了情感共鸣。未来，将立足中国市场的长远 ...