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新需求新口味 小粽子撬动大市场
Sou Hu Cai Jing· 2025-06-03 01:34
5月31日,记者来到南京秦虹农贸市场,许多摊位早已摆上了煮好的粽子,这些粽子绝大多数都是手工 制作,有白米粽、蜜枣粽、红豆粽、蛋黄肉粽等品种。其中白米粽2元/个,蜜枣粽、红豆粽大约3元/ 个,蛋黄肉粽价格最高,6—7元/个。"很多人把粽子当成端午节的早饭,蜜枣粽、肉粽等热门品种上午 八九点就卖完了。"摊主陈阿姨告诉记者。 除了农贸市场,南京各大超市节前也纷纷换上了端午节主题宣传海报,各类粽子按照口味、生熟、包装 等分区摆放,吸引不少市民选购。在盒马鲜生夫子庙店,咸甜荤素各色粽子早早摆上货架。该店工作人 员告诉记者,端午前一周粽子最为热销,周环比增长300%左右。"看到琳琅满目的粽子,瞬间感受到满 满的端午节氛围。"在超市购物的市民李先生说。《2025中国粽子行业消费与品牌现状白皮书》显示, 从规模上来看,2025年中国粽子行业市场规模将达到110亿元,增长率在7%左右,产量预计能达到58万 —60万吨。 记者调查发现,除了传统口味外,不少粽子品牌都在积极创新,口味不仅贴合了年轻群体的消费偏好, 更为消费者带来了各种不同的味觉体验。自4月下旬起,叮咚买菜便陆续推出各类粽子产品,已涵盖20 余种不同口味。除了鲜肉 ...
电商端午消费“健康热”升温 低GI粽子成新宠
Bei Jing Shang Bao· 2025-06-02 09:13
Group 1 - The consumption of zongzi (rice dumplings) has significantly increased during the Dragon Boat Festival, with some e-commerce platforms reporting a sales increase of 70% [1][3] - The overall trend in zongzi consumption is towards health-conscious and specialty products in both B2B and B2C markets [1][4] - Dingdong Maicai has launched over 20 different flavors of zongzi, including traditional and regional specialties, expecting a sales growth of over 20% year-on-year during the festival [3][4] Group 2 - The "6.18" promotion has further boosted zongzi sales, with Tmall reporting a nearly 70% increase in transaction value for zongzi [3][5] - Low GI (glycemic index) zongzi is increasingly popular among consumers, with a significant rise in sales of health-oriented zongzi, such as those containing probiotics and high fiber [3][4] - The demand for unique and innovative zongzi flavors is growing, with Tmall offering over 100 varieties and a notable preference for these among consumers aged 30-40 [5]
端午经济|粽子头部企业业绩下滑:线下销售遇冷, 线上渠道却卖得不错
Di Yi Cai Jing· 2025-05-27 11:51
Group 1 - The traditional zongzi market is undergoing significant changes, with major brands like Wufangzhai and Zhenzhenlaolao experiencing sales declines, while e-commerce platforms like Pinduoduo see a surge in sales [1][2][5] - Wufangzhai reported a revenue of 2.251 billion yuan for 2024, down 14.57% year-on-year, with zongzi sales specifically declining by 18.64% to 1.579 billion yuan [2] - The overall sales of packaged zongzi in traditional retail channels dropped by 34.53% in the two weeks leading up to the Dragon Boat Festival compared to the previous year, indicating a shift in consumer purchasing behavior [4] Group 2 - E-commerce platforms are thriving, with Pinduoduo reporting a 300% increase in zongzi sales, and Tmall seeing a 70% increase in transaction value during the 618 shopping festival [5][8] - The trend towards health-conscious products is evident, with low-GI zongzi gaining popularity among consumers, reflecting a broader shift towards healthier eating habits [8][9] - The fragmentation of distribution channels is becoming more pronounced, with traditional food companies needing to innovate and adapt to meet diverse consumer demands [6]
端午假日氛围感“拉满” 非遗技艺、民俗活动、票根经济带热文旅产业
Yang Shi Wang· 2025-05-26 22:20
Group 1: Festival Consumption Trends - The upcoming Dragon Boat Festival is driving an increase in consumer spending as people engage in traditional activities such as buying zongzi, dragon boat racing, and visiting markets [1] - In Zhejiang's Wenling, a seafood restaurant is experiencing high demand for its unique seafood zongzi, with production reaching approximately 800 handmade zongzi daily, yet still unable to meet demand [2][3] Group 2: Regional Highlights - In Anyang, Henan, a supermarket is seeing a surge in sales of various zongzi flavors, including health-conscious options suitable for the elderly and innovative designs appealing to younger consumers [5] - In Nanchang, Jiangxi, the dragon boat races are attracting many visitors, leading to increased sales of local delicacies such as Nanchang mixed noodles and zongzi [8][9] Group 3: Promotional Activities - Various regions are launching promotional activities, such as discount packages and joint tickets, to enhance consumer experiences and stimulate spending [10] - In Lanzhou, consumers can enjoy multiple discounts and free experiences linked to the 2025 Lanzhou Marathon, with expectations of a 25% increase in foot traffic and a 15% rise in sales [14] - In Hebei's Handan, a marathon event is projected to boost local hotel and restaurant revenues by 30% through integrated cultural and culinary experiences [17]