Core Viewpoint - The article highlights the increasing prevalence of deceptive marketing practices targeting the elderly, particularly in the realm of health products and supplements, as regulatory bodies intensify their scrutiny [1][2][3] Group 1: Regulatory Actions - The State Administration for Market Regulation and the China Consumers Association have launched a nationwide campaign to combat false advertising aimed at the elderly [1] - The campaign aims to protect the financial and health rights of older adults amid rising concerns over misleading online promotions [1][2] Group 2: Deceptive Practices - Unscrupulous businesses have shifted their tactics from traditional offline marketing to more covert online channels, such as personal WeChat and corporate WeChat groups [1] - These online platforms host "health consultation" live streams where presenters, posing as experts, promote products with exaggerated claims and fabricated evidence [1][2] Group 3: Impact on Elderly - The misleading advertisements can lead elderly individuals to abandon legitimate medications in favor of ineffective health products, potentially worsening their health conditions [2] - Financially, the elderly may deplete their savings on these fraudulent products, causing familial conflicts [2] Group 4: Recommendations for Improvement - Online platforms like Douyin and WeChat must enhance their monitoring and identification of suspicious groups to prevent such scams [2][3] - E-commerce platforms should implement stricter content reviews for live streams related to health products targeting the elderly [2] Group 5: Collaborative Efforts - Regulatory bodies, including market supervision, cybersecurity, and law enforcement, need to establish a collaborative mechanism for sharing intelligence and conducting joint operations against online fraud targeting the elderly [3] - There is a call for improved reporting channels for the elderly, including simplified one-click reporting features and voice reporting options [3] Group 6: Community and Family Involvement - Families, particularly younger generations, are encouraged to help elderly relatives recognize online risks and educate them about common scams [3] - Community organizations and educational institutions should regularly conduct accessible digital literacy and fraud prevention workshops for the elderly [3]