中新网重庆2月18日电题：数字反哺正当时：跨越代际的数字年味 春节回家，帮长辈调试手机、教他们使用新应用，成了许多人的必办事项。在社交平台上，有网友晒出 自己"手搓"的方言版手机使用说明书，也有网友记录下教长辈使用AI工具的全过程。这样的数字反哺， 早已成了当代家庭代际沟通中的寻常景象。 数字反哺是指年轻世代在数字接入、使用和素养上对年长世代的教辅行为。近年来，这一行为已从家庭 场景日益延伸至社会场景。 重庆三峡学院院长、中国区域经济学会副理事长李敬认为，数字反哺正从基础操作转向深层融入与自我 实现。具体而言，是引导老人借助网络社交拓展兴趣圈层、建立情感连接，帮助他们提高对虚假信息和 金融诈骗的辨别力，并鼓励他们通过短视频、AI工具进行创意表达，逐步从网络世界的被动消费者转 变为主动参与者和创造者。 在重庆市南川区水江镇，从事移动宽带装维工作13年的李如军，对老年人的智能设备使用难题再熟悉不 过。"农村很多电视，每次开机都要用两个遥控器切换信号源。有的遥控器只有图标、没有汉字，老人 根本用不来。"他感叹道，"只能一遍遍教，让他们反复练习，直到能独立操作为止。" 当下，如何构建让老年人安心的数字环境，建设老年友 ...

Group 1 - The core viewpoint of the articles highlights the changing attitudes and behaviors of professionals during the Chinese New Year, reflecting a balance between traditional values and modern consumer habits [1][2] Group 2 - Over 30% of professionals are considering leaving their jobs after the holiday, while 24.4% are working hard before the break, and 26.4% are maintaining a calm demeanor as if it were an ordinary week [1] - In terms of purchasing preferences, 36.2% of professionals prioritize traditional goods, indicating a strong connection to cultural practices, while 32.9% prefer local specialties and fresh produce for their New Year's Eve dinners [1] - The average year-end bonus for 2025 is projected to be approximately 9,171 yuan, an increase of 3,080 yuan from 2024, marking the highest level in four years [2] - A significant 72.3% of respondents prefer face-to-face teaching methods to help their parents navigate digital tools, showcasing the intergenerational connection through technology [2] - Concerns about financial topics such as "earning money," "work," and "marriage" are prevalent among professionals returning home, with some expressing a carefree attitude towards such inquiries [2]

据智联研究院最新发布的《职场人春节生存图鉴调研报告》显示，仅36%的职场人表示春节期间可以"完全离线"， 35.9%需要"轻度在线"，28%则被要求"中度在线"或"重度在线"，需要定期查看工作群，或随时准备处理工作，想要度 过一个纯粹且平静的假期似乎并不容易。 这一代打工人，正在经历一场特殊的"数字反哺"。在帮助父母或长辈使用科技产品方面，72.3%的受访者选择了"面对面 手把手教学，结合实际操作演示"的方式。相比之下，录制操作视频、制作图文教程等方式虽然便捷，但效果不如面对 面教学来得直接和有效。13.2%则幽默地表示"根本不用教，他们用得比我还6"。无论是教父母发微信、刷短视频，还是 线上支付、网上购物，都是两代人情感连接的质朴体现。 财经频道更多独家策划、专家专栏，免费查阅>> 责任编辑：山上 问及春节职场人回家的最大期待，66.8%将"身体充分放松休息"列为首选，渴望借假期修复一年工作的疲惫；64.9%盼 望"与家人团聚"，希望在亲情陪伴中获得情感慰藉。从"拼事业"到"重疗愈"，职场人对春节的期待愈发回归本质，既追 求身体的休养生息，也看重情感的滋养共鸣。 ...

Core Insights - The number of internet users aged 60 and above in China is projected to reach 161 million by June 2025, indicating a significant shift in the digital engagement of the elderly population [1][2] - This demographic transition reflects a broader change in lifestyle and social interaction among older adults, as they increasingly bridge the digital divide [2] Digital Engagement of Elderly - Social networking is a primary entry point for many elderly users, with approximately 97% of them able to use communication tools, focusing on maintaining connections with family and friends [3] - The digitalization of life services has become the second major area of engagement, with elderly users showing increasing proficiency in online shopping and other advanced applications [4] - News consumption is a critical need for older adults, with 67.7% of internet users aged 60-69 accessing news online, highlighting their interest in current affairs and health information [5] Entertainment and Content Creation - Digital entertainment has become an important aspect of life for older adults, with over 70% engaging in online gaming, indicating a shift in how they express individuality and combat age-related stereotypes [6] - Content creation is emerging as a new experience for older adults, with over 75% having experience in short video creation, allowing them to transition from consumers to producers of content [7] Social Connectivity and Mental Health - The internet serves as a vital tool for combating loneliness and maintaining social connections, especially as family structures become smaller and social circles shrink post-retirement [8] - Studies suggest that moderate internet use can positively impact mental health, delaying cognitive decline and reducing feelings of depression among older adults [8] Challenges in Digital Adoption - Despite the benefits, many elderly individuals face significant barriers to internet use, with 82.9% reporting various obstacles, particularly among those aged 70 and above [10] - Physical limitations, such as vision and hearing impairments, along with psychological barriers like fear of technology, contribute to the difficulties faced by older adults in navigating the digital landscape [11][13] Policy and Community Support - Recent policies aim to create a more inclusive digital environment for older adults, focusing on adapting technology to meet their needs and enhancing digital literacy [16][19] - Community initiatives, such as "time banks" for mutual assistance, are being explored to provide older adults with the necessary support to engage with technology [20] Conclusion - The ongoing digital transformation presents both opportunities and challenges for the elderly population, necessitating a balanced approach that combines technological advancement with human-centered support systems [21]

Core Insights - The number of elderly internet users in China aged 60 and above is projected to reach 161 million by June 2025, indicating a significant shift in their engagement with the digital world [1] - The digitalization of life services and social interactions is transforming the lifestyle of the elderly, with a notable increase in their online activities [2][3] Group 1: Digital Engagement of the Elderly - The elderly population's online presence has grown approximately 18 times from less than 10 million in 2010 to 161 million in 2025, reflecting a major lifestyle change [1] - Social networking is a primary reason for elderly individuals to go online, with about 97% of them using communication tools, primarily engaging in familiar social circles [1] - The online shopping rate among elderly users has reached 69.8%, with significant participation in health, entertainment, and travel sectors [2] Group 2: Content Creation and Personal Empowerment - Over 75% of elderly internet users aged 55 to 83 have experience in short video creation, with more than 27% regularly posting content, marking a shift from consumers to content creators [3] - The internet serves as a platform for elderly individuals to redefine their self-worth and engage in creative expression, positively impacting their mental health [3] Group 3: Social Connections and Family Dynamics - The internet is crucial for elderly individuals to combat loneliness and maintain social connections, especially as family structures become smaller [4] - Digital engagement has been shown to improve family relationships, with children often taking on teaching roles to help their parents navigate technology [4] Group 4: Challenges and Barriers - Despite the benefits, 82.9% of elderly internet users face various obstacles in using the internet, with this figure rising to 87.9% among those aged 70 and above [5] - Physical limitations, such as vision and hearing impairments, along with psychological barriers like fear of technology, hinder their online experience [6] Group 5: Policy and Community Support - Recent policies aim to create a more inclusive digital environment for the elderly, focusing on improving digital literacy and preventing online fraud [9][10] - Community initiatives, such as "time banks," are emerging to provide elderly individuals with support in learning digital skills, fostering intergenerational connections [11]

Core Insights - Artificial intelligence technology is increasingly embedded in the learning and daily lives of minors, transitioning from tool-based usage to companionship-based usage [1][2] - The "Youth Blue Book: Internet Usage Report of Chinese Minors (2025)" reveals the latest trends in internet usage among minors in China, based on the 12th survey of minors' internet usage [1] Group 1: AI Learning Devices - The penetration rate of AI learning devices among urban minors is 15.4%, while it is only 5.8% among rural minors, indicating significant urban-rural disparities in resource availability and usage frequency [1] - AI learning devices are not only serving as educational aids but are also gradually forming the foundational data interfaces in intelligent education governance structures [1] Group 2: Digital Reciprocity - The phenomenon of "digital reciprocity" is becoming increasingly prominent, where minors are taking on the role of digital educators for their parents, with the proportion of minors teaching their parents digital technology rising from 23.8% to 28.8% [2] - In rural areas, the proportion of minors acting as digital guides has reached 39.4%, significantly higher than the 28.8% in urban areas [2] Group 3: Platform Limitations and Recommendations - Despite the introduction of "minor modes" on most online platforms, there are significant shortcomings in content filtering, permission settings, and interaction management, with a one-size-fits-all approach failing to meet the diverse cognitive and developmental needs of minors [2] - The Blue Book recommends that platforms urgently establish age-appropriate governance systems, dynamically setting usage permissions, interaction features, and content boundaries based on age and usage data [2] - Specific recommendations include enhancing content filtering and interaction restrictions for younger students while allowing broader information access for older students, alongside promoting a collaborative protection network among families, schools, and platforms [2]

Core Viewpoint - The article highlights the increasing prevalence of deceptive marketing practices targeting the elderly, particularly in the realm of health products and supplements, as regulatory bodies intensify their scrutiny [1][2][3] Group 1: Regulatory Actions - The State Administration for Market Regulation and the China Consumers Association have launched a nationwide campaign to combat false advertising aimed at the elderly [1] - The campaign aims to protect the financial and health rights of older adults amid rising concerns over misleading online promotions [1][2] Group 2: Deceptive Practices - Unscrupulous businesses have shifted their tactics from traditional offline marketing to more covert online channels, such as personal WeChat and corporate WeChat groups [1] - These online platforms host "health consultation" live streams where presenters, posing as experts, promote products with exaggerated claims and fabricated evidence [1][2] Group 3: Impact on Elderly - The misleading advertisements can lead elderly individuals to abandon legitimate medications in favor of ineffective health products, potentially worsening their health conditions [2] - Financially, the elderly may deplete their savings on these fraudulent products, causing familial conflicts [2] Group 4: Recommendations for Improvement - Online platforms like Douyin and WeChat must enhance their monitoring and identification of suspicious groups to prevent such scams [2][3] - E-commerce platforms should implement stricter content reviews for live streams related to health products targeting the elderly [2] Group 5: Collaborative Efforts - Regulatory bodies, including market supervision, cybersecurity, and law enforcement, need to establish a collaborative mechanism for sharing intelligence and conducting joint operations against online fraud targeting the elderly [3] - There is a call for improved reporting channels for the elderly, including simplified one-click reporting features and voice reporting options [3] Group 6: Community and Family Involvement - Families, particularly younger generations, are encouraged to help elderly relatives recognize online risks and educate them about common scams [3] - Community organizations and educational institutions should regularly conduct accessible digital literacy and fraud prevention workshops for the elderly [3]