es IS 加轻层 配套红旗品 品牌、营销 豪华旗舰4 l、江郊、江夏、山武城、官利、广东、南 旺夏中国驻朝霞官第一 E-H2 種升次製合球品牌副總介，斯蘭在威茲 有圖船加敏分布于包括香蕉，有取了老羅 玲珑轮胎 ular su 展览图片 整官 在新能源汽车产业爆发与消费理性化趋势的双重驱动下，国产轮胎品牌正通过线上化转型实现销量与品牌认知的双重突破。6月9日，记者从"新国货溯 源-走进玲珑轮胎工厂"活动上获悉，今年京东汽车618国货轮胎销售集体爆发，前一周成交额同比增长430%。作为京东养车"新国货计划"的代表性品牌，玲 珑轮胎更以8倍的强劲增长成为黑马。 凭借京东超6亿优质用户，线下超2200家京东养车门店和4万多家合作门店，以及京东秒送等多维生态赋能，同时基于汽车服务的丰富实践经验和垂直场 景，京东养车构建起线上线下一体化的完整服务生态，在赋能玲珑轮胎等品牌取得稳健增长的同时，也为广大用户提供了更加高效便捷的用车养车体验。 而京东平台所拥有的海量精准用户和数据，则是赋能国货高端系列突破的关键优势之一。京东庞大的PLUS会员群体及在平台上注册的海量司机和车主 信息，为国货品牌提供了精准营销基础。玲珑轮胎副总 ...

事件 公司发布2024 年年报与2025 年一季报：2024 年营收56.79 亿元（同比-13.9%），归母净利润-8.33 亿元 （同比转亏）；2025Q1 营收17.04 亿元 （同比-10.6%），归母净利润2.17 亿元（同比-15.3%）。 战略组织转型期业绩承压，期待2025 年成效逐步显现 2024 年因海外业务计提商誉减值、国内业务战略调整以及非可控投资收益下降，归母净利润为-8.3 亿 元。2025Q1 利润波动主要受六神价格策略调整，线下经销商进货节奏有所延迟，但不影响总体需求； 同时进一步优化渠道库存和非战略合作品牌，相关业务营收同比有所下降、毛利同比减少。 2024 年以来公司主动应对行业变革推动线上化转型，同时线下渠道实施战略性调整，期待2025 年转型 成效逐步显现。 发布员工持股计划绑定核心人员，激发组织活力 公司发布员工持股计划（草案），员工持股规模不超过483.51 万股（占公告日股本比例为0.72%），来 源为公司回购股份（均价16.03 元/股），员工人数预计不超过45 人。持股计划对应公司层面业绩考核 目标分别为：2025年扭亏为盈，净利润为正；2026-2027 年 ...

Core Viewpoint - Shanghai Jahwa has been undergoing significant operational adjustments since Lin Xiaohai took over in the second quarter of last year, resulting in substantial financial losses in 2024, with a focus on strategic realignment for future profitability [1][2][3]. Financial Performance - In 2024, Shanghai Jahwa reported a revenue of 5.679 billion yuan, a year-on-year decline of 13.93%, and a net loss attributable to shareholders of 833 million yuan, a decrease of 266.60% compared to the previous year [2][3]. - The previous year (2023), the company had a revenue of 6.598 billion yuan and a net profit of 500 million yuan, highlighting a stark contrast in performance [3]. - The significant losses in 2024 were primarily due to a 613 million yuan impairment charge related to goodwill from previous acquisitions in the baby care and maternal products sector [3][6]. Business Strategy and Adjustments - Since the second half of 2024, the company has adopted a strategy focused on core brands, brand building, online presence, and operational efficiency, leading to various organizational changes and business adjustments [4]. - The company’s business segments include personal care, beauty, innovation, and overseas operations, with beauty and innovation segments experiencing notable revenue declines of 29.81% and 19.38%, respectively [5]. Inventory and Pricing Strategies - Starting from the fourth quarter of 2024, Shanghai Jahwa implemented aggressive discounting strategies to clear inventory, which continued into the first quarter of 2025 [9]. - Average selling prices for personal care, beauty, and innovation products saw significant declines, with beauty products dropping by 39.16% to 7.20 yuan per unit in the fourth quarter of 2024 [11][13]. Online and Offline Channel Performance - In 2024, the company’s online revenue was 2.539 billion yuan, down 9.66%, while offline revenue was 3.136 billion yuan, down 16.97%, indicating a stronger performance in online channels despite overall declines [15][18]. - The company is committed to enhancing its online transformation and expanding into emerging offline channels, with plans to add over 100 new strategic partners in the first quarter of 2025 [17][18]. Future Outlook - Despite the challenges faced in 2024, the company aims to achieve a turnaround in profitability by the first quarter of 2025, with a reported revenue of 1.704 billion yuan, a decline of 10.59%, and a net profit of 217 million yuan, down 15.25% [19].