Group 1 - The "Jin Street Reception Hall and Douyin Life Service East City Summer Food Festival" was launched on August 7, featuring over a hundred merchants from five major business districts including Wangfujing, Longfu Temple, and Qianmen [1] - The event aims to activate summer consumption through a partnership between the government and platforms, showcasing a commitment to creating a favorable business environment [3] - The festival focuses on promoting century-old brands and local specialty eateries, enhancing the consumer experience with a cultural touch [3] Group 2 - Awards were given to 12 "hot-selling popular merchants" and 6 "popular merchants" to encourage innovative business practices [3] - The event utilizes online traffic generation combined with promotional offers, creating a new link between online engagement and offline operations to enhance brand influence [3] - Through subsidies, cultural experiences, influencer visits, and live streaming sales, the initiative aims to provide tangible benefits to consumers while helping small merchants attract customers and rejuvenate traditional brands [3]