线上线下互动
Search documents
扬州爱奇艺乐园正式开园
Xin Hua Wang· 2026-02-09 07:57
Core Viewpoint - The opening of the first iQIYI theme park in Yangzhou marks a significant milestone for the company's offline experience business, integrating technology and film IPs to create a new cultural tourism landmark [1][5]. Group 1: Theme Park Opening - The iQIYI theme park opened on February 8, featuring a grand ceremony with the participation of various executives and celebrities [1][3]. - The park is located along the Grand Canal in Yangzhou and is the first indoor theme park in China focused on "nationally created IP + technology" [6]. Group 2: Business Strategy and Vision - iQIYI aims to leverage its rich IP resources and experience in offline immersive experiences to create a park that can quickly adapt to audience preferences using virtual reality and artificial intelligence [5]. - The park is expected to become a new growth curve for iQIYI as the offline immersive entertainment sector expands [5]. Group 3: Unique Features of the Park - The park covers approximately 10,000 square meters and emphasizes "miniaturization, rapid iteration, and strong interactivity," transforming popular IPs into immersive experiences [6]. - Notable IPs like "The Tang Dynasty Mysteries" and "A Chinese Odyssey" are brought to life through advanced technology, allowing visitors to engage in interactive storytelling [6][8]. Group 4: Visitor Experience and Future Plans - The park offers a comprehensive ticketing system that allows access to various immersive experiences, including themed dining and exclusive merchandise [8]. - Upcoming events, such as the "Lotus Tower Theme Month" during the Spring Festival, will enhance visitor engagement and cultural experiences [8]. - Additional iQIYI parks are under construction in Kaifeng and Beijing, promising more localized cultural experiences in the future [8].
即将迎来院庆的上海大剧院打通线上线下双重场景 剧院与观众实时互动 在大剧院“入戏” 共赴舞台盛宴
Jie Fang Ri Bao· 2025-08-25 01:30
Core Insights - Shanghai Grand Theatre is celebrating its 27th anniversary, emphasizing its role in promoting the synergy between art and urban culture since its opening in 1998 [1] - The theatre is launching various interactive and artistic initiatives to engage audiences, including a mini exhibition and a creative cultural exhibition [2] - A series of high-quality performances are scheduled during the anniversary celebration, showcasing a diverse range of theatrical productions [3] Group 1: Anniversary Celebrations - The theatre is hosting an art experience day themed "Iterative Joy," featuring workshops and exhibitions that integrate the season's themes [1] - A retrospective exhibition titled "Condensed Light: A Review of the Shanghai Grand Theatre's 2023-2025 Performance Season" will be open to the public, showcasing over a hundred images from performances [1] Group 2: Interactive Engagement - The theatre is implementing a real-time interaction mechanism between the venue and audiences, launching the "Theatre Corner" with hidden miniature scenic displays [2] - An online guessing game will allow audiences to participate in the experience, enhancing engagement through a "theatre adventure" [2] Group 3: Performance Schedule - A total of 25 high-quality performances will take place across various stages, including Arthur Miller's "Death of a Salesman" and a classical ballet by the Central Ballet [3] - The theatre is offering a special invitation campaign with discounts and opportunities to win tickets to various performances, including a 40th-anniversary concert of "Les Misérables" [3]