□杨洪涛 长江之畔，南溪潮涌，古蜀大地年味浓。以"万马奔腾·蜀韵新篇"为题的2026年四川网络春晚，在 宜宾市南溪区落幕。这台晚会以巴蜀文化为魂，以艺术匠心为笔，以前沿科技为墨，勾勒出千年 蜀韵的时代风骨，书写出新大众文艺的创新答卷。 以巴蜀文化为题，让传统文脉与时代潮流同频共振，是这台晚会走向成功的关键。 导演团队把握"科技+文化+家国"的创作主线，以"骅·巴蜀山水秀""骐·九州同心圆""驩·天涯共此 时"三大篇章为脉络，将九州同心的根脉、天涯共庆的魂脉、巴蜀文化的文脉融会贯通，让传统文 化"潮"起来、"活"起来。 《动物联萌闹春晚》《幺儿嘞》《家有欢喜嗨起来》《光影瑞狮》等节目成为打动观众、引发网 络热议的佳作。导演团队把握社会情绪和网络热点，让更多人感受传统文化的时代魅力，让巴蜀 文化走出属地、突破全网、走向世界。 以前沿科技为墨，让巴蜀文化破壁新生，是这台晚会走向成功的秘诀。 创作团队将AR、VR、AI等技术手段全方位融入节目创作与舞台呈现，让巴蜀文化在虚拟与现实 之间绽放别样风采。 在《戏语东坡》中，借助虚拟现实与虚拟交互技术，制作团队打造出虚实交融的舞台空间，用数 字光影勾勒出东坡笔下的巴蜀山水， ...

2月17日，游客在北京市朝阳区东岳庙庙会上摸狮头。新华社记者 陈钟昊 摄 1月26日晚，在甘肃省博物馆文创商店，小朋友展示刚购买的新款马踏飞燕贺岁毛绒玩偶"红运当头马"。新华社记者 郎兵兵 摄 "国潮风"焕新年味 刺绣骏马图、篆刻马印、掐丝珐琅马挂件……马年春节期间，甘肃一些手艺人基于本地丰富的马文化，用多种传统技艺制作出精巧的马年文 创产品。 位于定西市通渭县的悦心国际书画村内，青年篆刻家廉杰的作品受到很多游客喜爱。小小相框里，拓印的骏马形象背驮一个大元宝，寓意"马 上有钱"。 新华社北京2月23日电 题：丙午马年春节：中华文化在创新传承中走向世界 新华社记者褚萌萌、宋依黛、程楠 丙午马年新春，住在海南的俄罗斯自媒体博主爱丽有点忙。她依照中国传统贴春联、买年货、做年夜饭，欣赏了本地无人机焰火天幕秀，将 这些体验陆续发布在社交平台，向更多人介绍中华传统佳节。 "这个春节，我感受到了跨越国界的温暖。"爱丽说。 江苏淮安西游乐园的国潮市集、浙江乌镇的水乡科技光影秀、湖北十堰的"外国人过中国年"主题活动……春节期间一系列创意节庆活动显 示，中国年在延续传统中更具时尚感、科技味和国际范，中国文化的底蕴和魅力给世界带来 ...

版年画最具代表性的艺术形象"娃娃抱鱼"，在古镇上随处可见。受访者供图 早上十点，京津冀的游客陆续来到这里。郝桂芬剪纸工坊"吱呀"一声打开门，便有一个小脑袋探进来， 他跑到柜台前，稍微踮起脚，专心挑了两幅马年剪纸，"奶奶，我要这两幅"。"团团，告诉奶奶，为嘛 要选这两幅？"团团思索了一会儿，指了指两匹马的前蹄说，因为它们都抬得好高。奶奶笑着说，"团团 喜欢马儿欢快奔腾的样子对不对。" 先有杨柳青，后有天津卫。2024年10月，西青区政府启动杨柳青古镇焕新提升工程，通过系统性改造与 创新性运营，这座拥有数百年历史的运河古镇实现华丽蜕变。如今，杨柳青古镇已经成为网红打卡地、 文化新地标。每天上午10点商户陆续开门前，便有很多游客纷纷到来打卡。 不只有年画，各种文创随心选 中国民间有句俗话：无画不年。来到杨柳青古镇，不得不看年画，处处可见年画。 天津杨柳青木版年画是中国民间四大木版年画之一，始于明代、兴于漕运，以其题材广泛、色彩绚丽和 寓意吉祥而闻名，2006年被列入首批国家级非物质文化遗产名录。 夜幕降临，京杭大运河南运河畔的杨柳青古镇灯火璀璨，青砖黛瓦间，憨态可掬的年画娃娃与流光溢彩 的巨型灯组交相辉映。 杨柳青 ...

Core Viewpoint - The 2026 Yunnan Spring Festival Gala showcases the rich cultural heritage and natural beauty of Yunnan through a thematic presentation of the four seasons, emphasizing the harmony and warmth of the local community and its traditions [2][8]. Group 1: Seasonal Themes - The gala is divided into four chapters representing spring, summer, autumn, and winter, each highlighting different aspects of Yunnan's culture and environment [2]. - The spring segment features traditional songs that evoke the spirit of the Yi ethnic group, showcasing the warmth and hospitality of the local people [3]. - The summer chapter emphasizes the lifestyle and scenic beauty of Yunnan, inviting people to experience its natural wonders [4]. - The autumn section focuses on the coffee culture in Yunnan, illustrating the hard work and joy of coffee cultivation and its role in rural revitalization [5]. - The winter part celebrates family reunions and the vibrant local culture through music and dance, reflecting the region's unique beauty [6]. Group 2: Community Involvement - The gala features not only renowned artists but also ordinary people from grassroots communities, highlighting the importance of local participation in cultural expressions [7]. - Various local cultural groups contribute to the event, bringing authenticity and a sense of connection to the audience [7]. - The event emphasizes that art should be rooted in life and that cultural transmission relies on community engagement [7]. Group 3: Cultural Significance - The gala serves as a deep interpretation of the "harmony and beauty" concept, integrating technology to revitalize ancient cultural narratives in the digital age [8]. - It promotes a vision of harmony among family, nation, nature, and individual aspirations, resonating with the broader Chinese cultural context [8]. - The event reflects the collective spirit and aspirations of the Yunnan people, celebrating their pursuit of a better life [8].

2026年新春佳节将至，为营造喜庆祥和、文化馥郁的节日氛围，北京市精心组织全市各实体书店推出一 系列精彩纷呈、形式多样的阅读文化活动，以书为媒、以文会友，为首都市民奉上一场兼具传统底蕴与 时代活力的"文化年货"盛宴。从隆福寺重张的翰墨新颜，到高铁站流动的阅读驿站；从古籍修复师的指 尖春秋，到屋脊神兽化作文创的灵动身影——2026年的北京春节，因书香而更具厚度，因传承而更显温 度。这个丙午新春，不妨推门走进街角的那家书店，在一册册新旧典籍、一场场文化雅集中，遇见京城 最动人的文脉年味。 地坛庙会上，中国书店搭建"沉浸式淘书空间"，五百余种中外文学旧书、两百余册七八十年代电影连环 画集中展销，《三国演义》《铁面人》等老版小人书唤醒几代人的童年记忆。新华书店旗下花市店、劲 松东口店、和平里店同步入驻龙潭、地坛庙会，展销传统文化典籍与生肖文创，让"逛庙会、淘旧书"成 为北京春节新民俗。 ●科技赋能 AI与传统碰撞智慧火花 中关村图书大厦大年初一特邀北大书画协会研究员现场挥毫，为读者赠送名家手书"福"字，墨香氤氲间 传递最地道的京味儿年俗；同日，大厦还将在三层少儿活动区举办"马年冰箱贴DIY体验"，让亲子家庭 在拼贴彩 ...

在本次大巡游活动中，阿联酋七个酋长国悉数亮相，与舞龙舞狮、汉服旗袍及民族服饰方阵交相辉映。 巡游队伍由阿联酋骑警开路，警车队和鼓号队紧随其后，激昂的乐声让节日氛围持续升温。 七个酋长国方队各具特色：阿布扎比方队的外国友人化身大胡子财神，笑意盈盈与观众握手互动；沙迦 方队的小朋友撑着油纸伞、身着汉服悠然走过；富查伊拉方队与迪拜大学孔子学院共同舞龙，将节日热 情逐渐推向高潮。 随后，中国各省商会方阵登场。苗族银饰、满族旗头、维吾尔族华彩服饰各具特色，形成一幅绚丽多彩 的民族图景。 经济观察网 据央视新闻客户端消息，当地时间2月8日下午，2026年迪拜"温暖迎春·欢乐春节"大巡游在 迪拜世博城隆重举行，吸引上万观众齐聚，共迎马年新春佳节。活动现场，街道两侧是红墙金瓦、帷幔 飘扬的国风商亭，还有琳琅满目的文创产品、非遗手工艺、地方美食与科技互动体验，让现场充满节日 气息。 活动现场，中央广播电视总台马年春晚宣传片与《跟着电影游中国》短片在大屏循环展播。喜庆明快的 画面、充满感染力的视听表达，让不少观众驻足停留、拍照留念。总台春晚宣传片呈现出中国传统文 化、现代艺术与科技元素结合的生动画面，凸显"传统与现代交融"的节日 ...

Core Viewpoint - The opening of the first iQIYI Park in Yangzhou marks a significant milestone for iQIYI's offline experience business, integrating technology and film IP to create a new cultural tourism landmark [1][3]. Group 1: iQIYI Park Opening - The iQIYI Park opened on February 8, featuring a grand ceremony with notable figures and celebrities, highlighting its importance as a new entertainment destination [1]. - The park is located in the "Ten Miles of the Grand Canal" demonstration area in Yangzhou, covering approximately 10,000 square meters, and focuses on small-scale, rapid iteration, and strong interactivity [4]. Group 2: Technological Integration and Experience - iQIYI aims to leverage its rich IP resources and experience in immersive entertainment to create a park that responds quickly to audience preferences through virtual reality and artificial intelligence [3]. - The park features immersive experiences based on popular IPs like "The Tang Dynasty Mysteries" and "A Chinese Odyssey," allowing visitors to engage with the content through VR and sensory installations [4]. Group 3: Cultural and Tourism Projects - The park includes a customized cultural tourism project called "Flying Over the Grand Canal," where visitors can wear 8K VR glasses to experience the scenic beauty of the Grand Canal [6]. - iQIYI Park operates on a ticketing system that allows access to various interactive experiences, themed dining, and exclusive merchandise [6]. Group 4: Future Developments - Additional iQIYI Parks are under construction in Kaifeng and Beijing, aiming to provide more immersive cultural tourism experiences that connect with local culture [7]. - The company plans to continue enhancing its cultural offerings through technology, contributing to the upgrade of China's cultural tourism industry [7].

Core Viewpoint - The opening of the first iQIYI theme park in Yangzhou marks a significant milestone for the company's offline experience business, integrating technology and film IPs to create a new cultural tourism landmark [1][5]. Group 1: Theme Park Opening - The iQIYI theme park opened on February 8, featuring a grand ceremony with the participation of various executives and celebrities [1][3]. - The park is located along the Grand Canal in Yangzhou and is the first indoor theme park in China focused on "nationally created IP + technology" [6]. Group 2: Business Strategy and Vision - iQIYI aims to leverage its rich IP resources and experience in offline immersive experiences to create a park that can quickly adapt to audience preferences using virtual reality and artificial intelligence [5]. - The park is expected to become a new growth curve for iQIYI as the offline immersive entertainment sector expands [5]. Group 3: Unique Features of the Park - The park covers approximately 10,000 square meters and emphasizes "miniaturization, rapid iteration, and strong interactivity," transforming popular IPs into immersive experiences [6]. - Notable IPs like "The Tang Dynasty Mysteries" and "A Chinese Odyssey" are brought to life through advanced technology, allowing visitors to engage in interactive storytelling [6][8]. Group 4: Visitor Experience and Future Plans - The park offers a comprehensive ticketing system that allows access to various immersive experiences, including themed dining and exclusive merchandise [8]. - Upcoming events, such as the "Lotus Tower Theme Month" during the Spring Festival, will enhance visitor engagement and cultural experiences [8]. - Additional iQIYI parks are under construction in Kaifeng and Beijing, promising more localized cultural experiences in the future [8].

Core Viewpoint - The integration of technology in the Spring Festival Gala reflects the dual projection of technological waves and the preservation of cultural spirit, with a focus on how technology can empower culture [1] Group 1: Technological Evolution in the Spring Festival Gala - The Spring Festival Gala has historically served as a testing ground for cutting-edge technologies, evolving from the introduction of LED screens in 1993 to the use of XR and 8K technologies in recent years [2] - The 2026 Gala is expected to showcase AI, AR, and XR technologies, continuing the tradition of technological innovation while enhancing cultural expression [2][3] - The application of these technologies not only enhances the Gala but also accelerates the digital transformation of the cultural industry, providing a reference model for other sectors [2] Group 2: Cultural Significance and Emotional Connection - Technology is portrayed as a medium for conveying emotions and values, with past Gals incorporating AI and AR to enrich the audience's experience of traditional culture [3] - The upcoming Gala aims to blend the cultural symbolism of the Year of the Horse with technological means, using AR to recreate dynamic scenes and enhance the artistic expression of traditional performances [3][4] - The balance between technological advancement and cultural depth is emphasized, ensuring that cultural works maintain emotional richness and spiritual significance [4]

Core Viewpoint - Guizhou is actively promoting cultural heritage and innovation, showcasing the vitality of ethnic culture and enhancing cultural prosperity during the "14th Five-Year Plan" period [1][2]. Cultural Heritage and Innovation - Guizhou's rich cultural heritage is being revitalized through protection, excavation, and innovative creation [2]. - The province has established a robust protection system for red cultural resources, including the implementation of regulations for the Long March National Cultural Park and the protection of red resources [3]. Technological Empowerment - Technology is being utilized to animate cultural relics, with initiatives like immersive exhibitions and AR technology bringing historical artifacts to life [4]. Living Cultural Heritage - During the "14th Five-Year Plan" period, Guizhou has cultivated one national-level cultural ecological protection zone and established over 519 intangible cultural heritage workshops and more than 200 experiential spaces for intangible cultural heritage [5]. Cultural Development and Accessibility - Cultural development in Guizhou is focused on benefiting the people, with public cultural facilities being made freely accessible across urban and rural areas [6][11]. Cultural Innovation and Community Engagement - The popularity of local cultural events, such as "Village BA," reflects the empowerment of the people and the confidence in ethnic culture [7][8]. Cultural Products and Media - Recent television dramas and local artistic productions have achieved significant viewership and acclaim, highlighting the cultural narratives of Guizhou [10]. Tourism and Cultural Integration - Guizhou is transitioning from resource-driven tourism to innovation-driven tourism, with significant growth in visitor numbers and tourism revenue [12]. - The province has seen an increase in the number of high-rated tourist attractions and is recognized as a national model for cultural tourism integration [12]. Cultural Experience and Digital Innovation - Guizhou is enhancing its tourism strategy through immersive cultural experiences and digital innovations, such as AI-driven services and digital archives for cultural heritage [13].