今年"双11"电商大战正式开打，京东叠足Buff，除"官方直降"外，更官宣"造"车。但京东"造"车更像华 为，不直接上手，只不过华为助力车企，京东押宝渠道。在业内人士看来，无论新车上线还是商品提前 降价，都反映出今年"双11"企业对流量和消费心智占领的急迫感。 "让买车像买手机" 10月14日，在"11.11惊喜开放日"上，京东宣布将联合广汽集团、宁德时代推出"大家能够买得起、满足 90%以上生活通勤需求"的"国民好车"。京东方面表示，三方将通过推动汽车产品从生产到服务的全链 条智能化升级，"让买车像买手机一样方便"。目前，消费者在京东App搜索"国民好车"，可向新车提出 建议并提前预约试驾，搜索页面显示，已有近8万人参与互动。 据京东方面介绍，新车为三方联合推出，京东并不直接涉及制造环节。在分工方面，广汽集团负责整车 智能制造，宁德时代提供电池技术与换电生态支持，京东则发挥线上线下全渠道消费与服务优势，计划 于"双11"期间独家线上开售。 据了解，新车将采用"线上定制+线下快提"的模式，除标准版外，可灵活选购"车衣定制版、车品配装 版、养护加持版"等多种套餐，主打"让买车像买手机一样方便"的消费场景。官方数 ...

Core Insights - The traditional car sales model is undergoing a transformation with the introduction of the "National Good Car" by JD.com in collaboration with GAC Group and CATL, aiming to make car buying as convenient as purchasing a smartphone [1][4] Group 1: Collaboration and Product Offering - The new vehicle is a result of a partnership where GAC Group handles intelligent manufacturing, CATL provides battery technology and battery swap ecosystem support, and JD.com leverages its online and offline sales channels [4] - The vehicle will be sold through an "online customization + offline quick pickup" model, offering various packages such as "custom car cover version" and "maintenance enhancement version" [4] - JD.com has established a comprehensive automotive service covering purchasing, customization, maintenance, and usage, with nearly 3,000 service stores and over 40,000 partner locations [4] Group 2: Battery Swap Technology - The new vehicle will feature battery swap technology supported by CATL's subsidiary, which aims to provide efficient energy operation services [5] - GAC Group is the first automaker to collaborate with CATL on the battery swap ecosystem, with previous agreements to develop battery swap models and provide after-sales services [5] Group 3: Market Trends and Consumer Behavior - Economic experts suggest that the collaboration will help GAC Group overcome limitations in customer acquisition due to its regional sales and service channels [5] - Despite the innovative online sales approach, many consumers still prefer traditional test drives before making a purchase, indicating a challenge for online channels in after-sales service quality [6] - The future of automotive retail is expected to blend online and offline models, with e-commerce platforms driving customer acquisition while physical locations provide experiential services [6]