Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company reported a revenue of 4.76 billion yuan in 2024, a year-on-year increase of 1.0%, while the net profit attributable to shareholders was 290 million yuan, a decrease of 35.4% year-on-year [1] - The growth in personal care and maternal and infant products is notable, with overseas business showing impressive growth [1][2] - The company expects a recovery in online sales and anticipates net profits of 370 million yuan, 416 million yuan, and 466 million yuan for 2025, 2026, and 2027 respectively, representing year-on-year growth rates of 28.7%, 12.4%, and 11.9% [2] Financial Summary - In 2024, the company's gross margin decreased by 1.3 percentage points to 35.3%, while the gross margin for Q4 increased by 2.8 percentage points to 34.7% [2] - The company's revenue by product category in 2024 was as follows: kitchen appliances 3.28 billion yuan (-10.1%), personal care 360 million yuan (+174.3%), maternal and infant products 250 million yuan (+31.8%) [1] - Domestic revenue was 4.09 billion yuan (-5.8%) with a gross margin of 35.9%, while international revenue reached 670 million yuan (+80.8%) with a gross margin of 31.5% [1] Earnings Forecast - The company forecasts net profits of 370 million yuan, 416 million yuan, and 466 million yuan for 2025, 2026, and 2027, with respective year-on-year growth rates of 28.7%, 12.4%, and 11.9% [2][4]