Core Insights - JD.com has launched a new offline food delivery initiative called "Qixian Xiaochu" while previously announcing its withdrawal from online delivery subsidies, indicating a strategic shift towards offline operations [1][12] - The competition in the food delivery industry is extending from online platforms to offline stores, with both JD.com and Meituan entering the market with their respective models [3][10] - The partnership model for food items at Qixian Xiaochu offers significant incentives for restaurants, including a guaranteed minimum revenue share, which is attracting many businesses to participate [7][12] Company Strategies - JD.com has invested 1 billion yuan to recruit 1,000 signature dish partners for its Qixian Xiaochu platform, aiming to establish over 10,000 stores nationwide within three years [1][12] - Meituan's "Raccoon Canteen" has already opened ten locations in Beijing, showcasing a competitive landscape where both companies are vying for market share in offline food delivery [3][13] - The operational models of Qixian Xiaochu and Raccoon Canteen differ significantly, with JD.com taking on more operational responsibilities while Meituan allows merchants to maintain control over their supply chains [10][11] Market Dynamics - The shift towards offline food delivery is driven by the need for enhanced brand visibility, customer acquisition, and user retention, as food delivery is a high-frequency consumption scenario [13][16] - Both companies are leveraging their supply chain advantages to create a more integrated ecosystem, with JD.com focusing on fresh food supply chains and Meituan enhancing food quality through transparent operations [14][16] - The competitive landscape may lead to increased pressure on related industries, as the entry of these platforms into the offline market could disrupt existing business models [16]