Workflow
细分大单品迭代
icon
Search documents
“地派”创业者,一定要主动找钱
创业家· 2025-08-05 10:28
Core Viewpoint - Entrepreneurs in the "Di Pai" sector should actively seek investment to enhance business growth, as competitors will pursue funding, and appropriate capital can significantly accelerate development [1]. Group 1: Japanese Market Insights - The Japanese consumer market serves as a "future laboratory" for Chinese brands, providing predictive insights into the evolution of consumption over the next decade [6]. - Understanding the product survival wisdom derived from Japan's "lost thirty years" is crucial for Chinese brands to win over consumers [6]. - Key strategies from successful Japanese brands include supply chain-driven private label (PB) products, continuous iteration of major products, and defining lifestyles that resonate emotionally with consumers [7][8]. Group 2: Successful Japanese Brands - Kobe Bussan utilizes a supply chain-driven model with over 350 factories globally, achieving a sales scale of 200 billion RMB through its PB products [7][13]. - 7-11 leverages data from its extensive network of stores to develop PB products that meet latent consumer needs, enhancing store performance by 120% through single product development [7][11]. - Nitori, known as the "king of furniture" in Japan, applies automotive supply chain standards to achieve continuous revenue growth for 36 years [7][15]. - Kikkoman has expanded from soy sauce to over 2000 SKUs, demonstrating successful product diversification [7][16]. Group 3: Emotional Engagement and Lifestyle Definition - Brands like Bandai focus on developing products that tap into fundamental human desires, creating items that are both entertaining and addictive [9]. - Muji redefines user experience with its no-logo, affordable products, reflecting a shift in consumer lifestyle post-economic bubble [9]. - The concept of "loneliness economy" is explored, emphasizing the importance of emotional resonance in product development [9]. Group 4: Learning and Networking Opportunities - The event features prominent figures from the consumer sector, providing insights into retail strategies and product development [10][11]. - Participants will engage in hands-on learning experiences, including visits to successful Japanese retail stores and discussions on innovative supply chain practices [10][12]. Group 5: Event Details - The study tour is scheduled from September 21 to 26, 2025, in Tokyo, with a focus on understanding the evolution of Japanese consumer brands [20]. - The program is limited to 35 participants, specifically targeting company founders, with a fee of ¥ 59,800 per person [20].