内容来源：刘润公众号（runliu-pub） 到底什么叫做卷？ 举几个例子， 中国好几个非常知名的风情街，看上去是不是长得几乎一模一样？ 我们去风情街，不就是为了尝一尝本地的特色美食，买一些本地的特色纪念品，体验下本地的原生原味吗？ 但是， 今天的风情街都是一样的臭豆腐，一样的玻璃珠，一样的砖瓦墙。 我们再看 中国四个非常著名的购物中心，也非常雷同。 我们去购物中心，你会发现一楼几乎是同样的奢侈品，楼上几乎是同样的服装品牌，电影院放着是同样的电影，地下的超市卖的是同样的日用 品。 今天的逛购物中心，已经变成了一个换个地方去买同样的东西的无聊游戏，这就是内卷。 为什么会卷？是因为大家都做着同样的事情。 三浦展老师 是非常著名的日本社会心理学家， 他写过一些大家可能听说过的书，比如 《孤独消费论》、 《第四消费时代》、《下流社会》 等。 下北泽失去了特色怎么办？于是他们开始思考改革。 老师跟我们分享了很多，但是只有当他聊起 "下北泽" 这个地方的时候，两个眼睛才开始放光。 他们开始婉拒了一些连锁店，转而欢迎那些有特色的小店加盟。 比如说，卖自己种的有机蔬菜的小店，比如自己收集的独家唱片的小店。 他们甚至愿意为了这 ...

Core Viewpoint - Entrepreneurs in the "Di Pai" sector should actively seek investment to enhance business growth, as competitors will pursue funding, and appropriate capital can significantly accelerate development [1]. Group 1: Japanese Market Insights - The Japanese consumer market serves as a "future laboratory" for Chinese brands, providing predictive insights into the evolution of consumption over the next decade [6]. - Understanding the product survival wisdom derived from Japan's "lost thirty years" is crucial for Chinese brands to win over consumers [6]. - Key strategies from successful Japanese brands include supply chain-driven private label (PB) products, continuous iteration of major products, and defining lifestyles that resonate emotionally with consumers [7][8]. Group 2: Successful Japanese Brands - Kobe Bussan utilizes a supply chain-driven model with over 350 factories globally, achieving a sales scale of 200 billion RMB through its PB products [7][13]. - 7-11 leverages data from its extensive network of stores to develop PB products that meet latent consumer needs, enhancing store performance by 120% through single product development [7][11]. - Nitori, known as the "king of furniture" in Japan, applies automotive supply chain standards to achieve continuous revenue growth for 36 years [7][15]. - Kikkoman has expanded from soy sauce to over 2000 SKUs, demonstrating successful product diversification [7][16]. Group 3: Emotional Engagement and Lifestyle Definition - Brands like Bandai focus on developing products that tap into fundamental human desires, creating items that are both entertaining and addictive [9]. - Muji redefines user experience with its no-logo, affordable products, reflecting a shift in consumer lifestyle post-economic bubble [9]. - The concept of "loneliness economy" is explored, emphasizing the importance of emotional resonance in product development [9]. Group 4: Learning and Networking Opportunities - The event features prominent figures from the consumer sector, providing insights into retail strategies and product development [10][11]. - Participants will engage in hands-on learning experiences, including visits to successful Japanese retail stores and discussions on innovative supply chain practices [10][12]. Group 5: Event Details - The study tour is scheduled from September 21 to 26, 2025, in Tokyo, with a focus on understanding the evolution of Japanese consumer brands [20]. - The program is limited to 35 participants, specifically targeting company founders, with a fee of ¥ 59,800 per person [20].