Core Insights - The core theme of the market research conducted by Wuliangye Group focuses on "deepening the terminal market and empowering distributor development" [1][3]. Group 1: Market Research Activities - The chairman of Wuliangye Group, Zeng Congqin, led a team to conduct market research in Taiyuan, Shanxi Province, engaging in various activities such as visiting specialty stores and core terminals, and holding discussions with distributor teams to understand market conditions and gather feedback [1][3]. - During the research, Zeng Congqin visited several key distributors in Taiyuan, closely examining product displays, promotional activities, and consumer service processes to assess the current operational status and core customer demands [3]. Group 2: Distributor Engagement and Strategy - Zeng Congqin encouraged distributors to view the current market challenges as a critical opportunity for adjustment, emphasizing the importance of focusing on terminal value and enhancing service capabilities to transition from "product transportation" to "consumer service" [5]. - The company aims to optimize its product layout in the Shanxi market to meet new demands for lower alcohol content and scenario-based consumption, while also increasing support for distributors to strengthen consumer cultivation and brand experience [7].