Core Insights - The core proposition of the company is to provide high-quality sheep milk products while building a win-win ecosystem for manufacturers and distributors [1] Group 1: Brand Empowerment and Market Expansion - The company has launched a series of innovative measures to support distributors, including brand promotion, channel development, and marketing support [2] - Online brand promotion focuses on content marketing and search optimization across platforms like Baidu, Zhihu, and Douyin, enhancing brand awareness and reputation [2] - Offline efforts include participation in major industry events and advertising in key locations, achieving a new product launch conversion rate of 35% and reaching over 100 million people annually [2] Group 2: Channel Infrastructure and Marketing Support - The company employs a franchise model through regional agents, covering over 5,000 supermarkets and 50,000 retail outlets, providing a broad sales platform for distributors [5] - It offers digital guidance for product display and regional training, reducing market penetration time by 50% [5] - Customized promotional materials and regular events are provided to help distributors attract customers and boost sales [5] Group 3: Quality Assurance and Industry Collaboration - The company emphasizes quality as a foundation, establishing a "transparent supply chain" to ensure consumer trust, with 98% of consumers expressing confidence in the brand [8] - It collaborates with industry associations and research institutions to drive innovation and standardization in the sheep milk sector, enhancing product quality and competitiveness [9] Group 4: Future Vision and Strategic Directions - The company aims to create a global ecological alliance and sustainable growth through three strategic initiatives: a distributor co-growth plan, a green industry revolution, and a national health mission [10] - The goal is to incubate over 100 regional leading distributors within three years and to cover 100 million families with high-quality sheep milk products [10] - The company is committed to reducing carbon footprints by 30% and contributing to the health of the nation through its initiatives [10]

Core Insights - Ziyuan Baiwei Chicken has launched a "Consumer Coupon" campaign to provide consumers with cost-effective food options, creating a consumption boom nationwide [1][3] - The campaign employs an "omni-channel coverage + long-cycle operation" strategy, utilizing both paper and online coupons to reach various consumer scenarios [1][3] Group 1: Campaign Details - The paper coupons include "35 yuan off for purchases over 6 yuan" and "45 yuan off for purchases over 8 yuan," valid at all stores from May 1 to December 31, covering major consumption peaks [1] - Online group purchase vouchers have been introduced on platforms like Douyin, creating a closed-loop of "online coupon acquisition + offline consumption" to lower consumer spending thresholds [1][3] Group 2: Impact and Execution - The online promotion since April 26 has significantly increased store traffic, showcasing consumer recognition of the coupon campaign [3] - The success of the coupon initiative relies on the deep cooperation of the national distributor system, which has been involved in material distribution, staff training, and optimizing the redemption process [3][5] Group 3: Future Strategy - Ziyuan Baiwei Chicken plans to continue its precise empowerment strategy, focusing on marketing innovation and operational support [5] - The brand aims to elevate short-term consumption stimulation to long-term capability building through collaboration with distributors, ensuring sustainable growth in the competitive retail sector [5]