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奇瑞复活QQ
Jing Ji Guan Cha Wang· 2025-09-01 04:50
Group 1 - Chery has reintroduced the QQ series with the launch of the new QQ3 at the 2025 Chengdu Auto Show, marking a strategic move in its transition to electric vehicles [2] - The original QQ model was highly successful, selling over 1.4 million units from 2003 to 2014, and the new QQ aims to leverage this classic brand recognition to enhance Chery's presence in the electric vehicle market [2] - Chery's current electric vehicle penetration rate is 22.4%, which is below the average for the passenger car market, indicating a need for stronger market positioning [2] Group 2 - The new QQ3 enhances Chery's brand and product matrix, with the establishment of four divisions: Starway (high-end), Aihu (traditional fuel), Fengyun (mainstream hybrid), and QQ (pure electric small cars) [3] - The design of the QQ3 retains classic visual elements while modernizing its features, including a spacious interior that approaches A-class vehicle standards [3] - The A0-class electric vehicle market is becoming increasingly competitive, with established players like BYD Dolphin and Geely Xingyuan, as well as new entrants from higher segments like the Arcfox T1 [3]