新汽车生态合作，报名中国版CES！ 撰文 | 张 霖郁 编辑 | 黄 大路 设计 | 甄 尤美 2025年5月的某一天，北汽极狐全国经销商400多人被邀请到北京亦庄参观，这里是极狐总部北汽蓝谷的办公大楼。 当时，五一长假刚过，市场卷完一波，极狐销售门店的生意并不理想。 店内现有车型，极狐阿尔法S5前一年上市；考拉首发两年前，2024年推了新版；极狐阿尔法T6和S6刚上市一个月，量还没上来。 那天，极狐销售管理层带着经销商看了未来数月和一年内要发布的新车型，4款新车摆放在展区内，其中就有数月后上市的爆款T1和中期改款阿 尔法T5。此外，管理层还介绍了几款规划中的新车。 那次的参观中，刚出任北汽集团首席设计官8个月的罗伟基的照片出现在展区，同时被介绍的还有他上任后完成的首款概念车Arcfox 77°。这款 车最先出现在一个月前的上海车展。 "极狐组织这次活动是想提振我们的信心，毕竟4月份极狐只卖了7000多辆。说白了，当时我们不知道这个品牌以后能不能赚钱。"一位当时在场 的经销商告诉《汽车商业评论》。 极狐是北汽集团2016年成立的新能源品牌，享界没有推出前，极狐可以说是北汽集团唯一的新能源"亲儿子"，8年后即2 ...

中国国际贸促会汽车行业委员会会长王侠（右）为广汽本田汽车销售有限公司营销本部用户发展部副部长邹立（左）颁奖 11月21日下午，广州国际车展媒体日首日，2025华輅奖颁奖盛典在威斯汀酒店举行。 步入活动现场，历年评选活动的精彩照片率先映入眼帘：20年泛黄老照片里的青涩与最新影像中的昂扬交相辉映，刻画出华輅奖历年测评的点滴；"五 大维度、百项因子，致敬每一份专业坚守；千款车型、百个品牌，感谢二十载同心同行！"的鎏金大字格外醒目，镌刻着华輅奖与中国汽车产业共生共长的 记忆。 会场内，行业大咖们欢聚一堂，有人驻足展板合影打卡，追溯过往；有人围坐一席，热烈交流……喜气洋洋的气氛中，二十载深厚情谊氤氲流淌。 华輅奖发源于20年前，由中国国际贸促会汽车行业委员会指导，汽车观察和清华汽车工程开发研究院共同发起。2006年，"爱我中国车"年度车型评选正 式起步，后来更名为"中国车年度大选"，并在2022年升级为"华輅奖"，一路走到今天，累计吸引超千款车型参与，见证了中国品牌汽车从稚嫩起步到蓬勃壮 大的全过程，也始终坚守着"评选最好中国车"的初心使命。 经历20年发展，本届华輅奖迎来重要升级：评选范围从中国品牌汽车扩展至所有在中 ...

Core Insights - Beijing Automotive Group (BAIC) donated two vehicles, the Beijing Off-road BJ80C military vehicle and the Xiangjie S9T, to the China Communist Party History Museum, symbolizing its contributions to the national automotive industry [1][3] Group 1: Vehicle Donations - The BJ80C has been used in significant national celebrations, showcasing China's automotive capabilities in defense [3] - The Xiangjie S9T represents BAIC's advancements in the fields of new energy and smart technology [4] Group 2: Sales Performance - From January to October, BAIC's total vehicle sales reached nearly 1.4 million units, with a 58% year-on-year increase in sales of its self-owned brand passenger vehicles [1][4] - In October alone, BAIC sold 160,133 vehicles, marking an 11% increase year-on-year, while self-owned brand passenger vehicle sales reached 47,751 units, up 65% [4][5] - BAIC's new energy vehicle sales in the commercial vehicle sector saw a remarkable 98.8% year-on-year growth, leading the Chinese commercial vehicle market [5]

Core Insights - The company achieved a positive gross margin of 1.8% in Q3 2025, with a narrowed net loss of 1.12 billion yuan, reflecting improved profitability [1] - Total sales for Q3 2025 reached 44,349 units, a year-on-year increase of 11.3%, with cumulative sales for the first three quarters of 2025 at 112,000 units, up 64.3% year-on-year [1] - The company’s dual-brand strategy, featuring the Jihu and Xiangjie brands, has significantly boosted sales, with October sales reaching 31,000 units, a month-on-month increase of 112% [2] Sales Performance - In September 2025, the Jihu brand sold 16,074 units, a year-on-year increase of 47.7%, while the Xiangjie brand maintained strong performance with 6,700 units sold in October, leading the luxury electric sedan market [1][2] - The new Xiangjie S9 model is set to launch in November 2025, which is expected to further enhance sales momentum [2] Financial Projections - The company forecasts revenues of 265.55 billion yuan, 519.42 billion yuan, and 731.08 billion yuan for 2025-2027, with year-on-year growth rates of 83%, 96%, and 41% respectively [2] - Expected net losses are projected to decrease from -44.70 billion yuan in 2025 to a profit of 10.20 billion yuan by 2027, indicating a path towards profitability [2] - The earnings per share (EPS) are anticipated to improve from -0.80 yuan in 2025 to 0.18 yuan in 2027, with corresponding price-to-sales (PS) ratios of 1.73, 0.89, and 0.63 [2]

Core Insights - The A0-level electric vehicle market in China is experiencing significant growth, with sales reaching 1.517 million units from January to September 2025, a year-on-year increase of 81.2% [1] - The perception of A0-level cars as merely "cheap transportation" is changing, as they are now seen as quality options that meet diverse consumer needs [2] Market Dynamics - Over 70 models of A0-level cars priced under 100,000 yuan have been launched recently, indicating a shift in market strategy [2] - Differentiation strategies are key for brands, with notable sales performances from models like BYD's Seagull and Geely's Star Wish, which saw sales increases of 3.5 million and 49.2% respectively [2] Policy and Technology Impact - The expected reduction in purchase tax incentives is driving consumer urgency to buy A0-level cars before the policy changes [3] - Advances in battery technology have improved the practical value of A0-level cars, with ranges now between 300-500 kilometers [3] Consumer Behavior - The demographic of A0-level car buyers is shifting, with 62% of purchasers being post-85 consumers who prioritize practicality and smart technology [3] Challenges Ahead - A0-level cars face competition from A-level vehicles, which are now priced as low as 120,000 yuan, making it difficult for consumers to resist larger vehicles [4] - Rising manufacturing costs due to increased smart features limit the pricing flexibility of A0-level cars [5] - The industry recognizes that A0-level cars have found a niche that meets urban commuting needs while aligning with the trend towards electric vehicles [5]

Core Insights - In October, BAIC New Energy achieved a remarkable sales milestone, with monthly sales reaching 30,542 units, a year-on-year increase of 112% and a month-on-month increase of 48.7% [1] - Cumulatively, sales for the first ten months reached 142,043 units, reflecting a year-on-year growth of 73% [1] Sales Performance - The direct reason for the sales increase is the precise layout of the "Arcfox + Xiangjie" dual-brand strategy and a strong user-centric approach [3] - The Arcfox brand alone sold 23,387 units in October, marking a year-on-year surge of 110%, with cumulative sales of 111,198 units from January to October [3] Product Highlights - The Arcfox T1, launched in September, offers a spacious A+ class with a wheelbase of 2,770mm and advanced safety features [3] - The Xiangjie brand, in collaboration with Huawei, sold 6,700 units in October, becoming the top-selling luxury electric sedan priced above 300,000 [5] - The Xiangjie S9T, launched in September, features a 3,050mm wheelbase, 1,677L storage space, and a pure electric range of 801km, achieving over 20,000 pre-orders within 25 days of launch [5] Technological Advancements - BAIC New Energy focuses on transforming its technological advantages into visible product strength, emphasizing safety and health in its offerings [7] - The company has obtained L3 road testing licenses and recently launched the L4-level Alpha T5 Robotaxi in collaboration with Pony.ai [7] - The "BAIC Yuanzhi Intelligent" system was officially released, showcasing the company's latest achievements in smart connected vehicles [7] Marketing and User Experience - The marketing strategy for the Arcfox T1 launch included a stand-up comedy format to engage younger audiences and highlight product features [8] - BAIC New Energy is enhancing its online and offline service networks, with over 580 stores nationwide and access to more than 1.2 million public charging stations [8] - The company aims to improve user experience by optimizing the entire service process and focusing on user satisfaction as a key metric for brand development [8]

Core Insights - The Chinese new energy vehicle (NEV) market is entering a "淘汰赛" phase, with unprecedented restructuring occurring within the industry [1] - BAIC New Energy has achieved a significant sales milestone, with monthly sales jumping from 20,000 to 30,000 units in just one month, marking a 112% year-on-year increase in October [1][6] - The company has adopted a dual-brand strategy with "Arcfox" and "Xiangjie," which is proving effective in capturing market share across different consumer segments [6][15] Sales Performance - In October, BAIC New Energy's sales exceeded 30,000 units for the first time, contributing to a total of 142,000 units sold in the first ten months of the year, a 73% increase year-on-year [1][8] - The rapid sales growth indicates that BAIC New Energy has established itself firmly within the mainstream NEV market [1][15] Market Positioning - The NEV market has seen a penetration rate exceeding 50%, leading to intensified competition and a clear divide between leading and trailing companies [6] - BAIC New Energy's dual-brand strategy effectively targets both the mainstream market and the high-end segment, with products priced between 70,000 to 400,000 yuan [6][11] Product Strategy - The Arcfox brand focuses on the mainstream market, leveraging BAIC's resources and emphasizing self-researched core technologies [8][12] - The Xiangjie brand targets the high-end market, combining Huawei's technology with BAIC's manufacturing expertise to create a new luxury segment [9][11] Technological Innovation - BAIC New Energy is implementing a dual-technology strategy with both pure electric and range-extended vehicles, addressing diverse consumer needs [12][14] - The Arcfox Alpha T5 features self-developed range-extended technology, achieving impressive performance metrics such as a 215 km pure electric range and a total range of 1,215 km [12][14] Strategic Partnerships - The collaboration with Huawei has evolved into a comprehensive ecosystem, focusing on design, intelligent driving, and quality safety, with a planned investment of 20 billion yuan over three years [11][17] - This partnership enhances the brand's technological edge and market positioning, particularly in the high-end segment [11][17] Future Outlook - BAIC New Energy aims to achieve monthly sales of 40,000 units in the last two months of the year, targeting a total annual sales figure exceeding 200,000 units [15][19] - The company's "three-year leap" plan aims to position it among the top players in the NEV market by 2027, with ambitious sales targets for both the Arcfox and Xiangjie brands [19]

Core Insights - The new energy vehicle market is experiencing a significant recovery, with most brands reporting both year-on-year and month-on-month sales growth during October, traditionally a peak sales season [1][3]. Sales Performance - Leading the sales chart, Leap Motor achieved a record monthly delivery of 70,289 units, marking an 84.1% increase year-on-year and a 5.45% month-on-month growth [2][6]. - Homtruck followed closely with 68,216 units delivered, reflecting a 63.8% year-on-year increase and a substantial 28.91% month-on-month growth [2][7]. - Xiaopeng and Xiaomi both maintained monthly deliveries above 40,000 units, with Xiaopeng achieving 42,013 units (75.7% year-on-year growth) and Xiaomi exceeding 40,000 units [4][8]. - NIO delivered 40,397 units, a 92.6% increase year-on-year, with its sub-brand contributing significantly to this growth [8][9]. - In contrast, Li Auto faced challenges, delivering 31,767 units, which represented a 38.2% year-on-year decline [7]. Market Dynamics - The market is undergoing structural adjustments, with traditional leaders like "Wei Xiaoli" being challenged by new entrants like Leap Motor, which is adopting a "technology for all" strategy [6][12]. - The second-tier brands, such as Extreme Fox and Lantu, are showing significant growth, with Extreme Fox's deliveries soaring by 110.3% year-on-year [4][11]. - The competitive landscape is shifting, with brands needing to focus on technology development, supply chain management, and cost optimization to maintain their market positions [12]. Strategic Initiatives - Leap Motor's success is attributed to its effective implementation of the LEAP 3.5 technology architecture, allowing for cost control while maintaining product performance [6]. - Li Auto is currently facing a transition period, adjusting its annual sales target downwards due to competitive pressures and production challenges [7]. - Xiaopeng's growth is supported by its product iteration strategy and the introduction of self-developed technology, such as the Turing chip [8]. - NIO's multi-brand strategy is beginning to show results, expanding its consumer base and enhancing its battery swap network [9]. Future Outlook - The competitive environment is expected to intensify as the penetration rate of new energy vehicles continues to rise, posing challenges for brands that have not achieved scalable profitability or lack core technological advantages [12].

Core Viewpoint - The new energy vehicle market is experiencing significant growth, with most brands reporting both year-on-year and month-on-month sales increases, indicating a recovery in market demand [2] Group 1: Sales Performance - Leap Motor leads the market with a record monthly delivery of 70,289 units, achieving a year-on-year growth of 84.1% [2][4] - Hongmeng Zhixing follows closely with 68,216 units delivered, marking a month-on-month increase of 28.91% and a year-on-year increase of 63.8% [2] - Xiaopeng and Xiaomi both maintain over 40,000 units in monthly deliveries, while NIO joins the "40,000 club" for the first time with 40,397 units, reflecting a year-on-year growth of 92.6% [2][6] - Second-tier brands like Jihu and Lantu show significant growth, with year-on-year increases of 110.3% and 69.5%, respectively [2][8] Group 2: Market Dynamics - The traditional market structure represented by "Wei Xiaoli" is being disrupted, with Leap Motor's "technology for all" strategy gaining momentum [2][9] - Li Auto faces challenges with a month-on-month decline of 6.4% and a year-on-year drop of 38.2%, adjusting its annual sales target down from 700,000 to 640,000 units [3][4] - The competitive landscape is shifting, with brands needing to focus on technology development, supply chain management, and cost optimization to maintain their positions [9] Group 3: Strategic Insights - Leap Motor's strategy includes a price reduction for its B10 model to around 120,000 yuan, targeting mainstream consumers effectively [3] - Xiaopeng's growth is attributed to its precise product iteration strategy, with new models like MONA M03 and P7+ successfully penetrating the market [5] - NIO's multi-brand strategy is beginning to show results, with its sub-brand contributing significantly to overall sales [6] Group 4: Second-Tier Brands - Jihu's explosive growth in October, with 23,387 units delivered, is driven by the launch of its A0-class model, which offers competitive pricing and features [7] - Other second-tier brands like Zeekr, Avita, and Zhiji also report steady month-on-month growth, indicating a robust competitive response [7][8]

Core Insights - The competition in the new energy vehicle market has intensified, evolving from product competition to a comprehensive battle of systemic capabilities, with Beijing Automotive Group's new energy division achieving significant sales growth and profitability [1][2][8] Group 1: Sales Performance - In October, Beijing Automotive's new energy sales exceeded 30,000 units, reaching 30,542, a year-on-year increase of 112% and a significant rise from September's 20,539 units [1] - Cumulatively, the company has sold 142,043 units this year, marking a 73% year-on-year growth, demonstrating strong market resilience [1] - The brand's sales in October for the Extreme Fox model reached 23,387 units, a 110% year-on-year increase [3] Group 2: Strategic Initiatives - The company's success is attributed to its long-term development philosophy and the dual-brand strategy of "Extreme Fox + Enjoy" [2] - The Extreme Fox brand focuses on the mainstream market, leveraging technology to achieve value breakthroughs, while the Enjoy brand targets the high-end market in collaboration with Huawei [2][4] Group 3: Product Development - The newly launched Alpha T5 model exemplifies "value beyond class," priced under 150,000, featuring unique urban NOA capabilities [3] - The Enjoy brand's S9T model has gained traction in the high-end market, achieving over 20,000 pre-orders within 25 days of its launch [4][6] Group 4: Market Positioning - Enjoy's sales reached 6,700 units in October, breaking the long-standing dominance of BBA in the luxury market [4] - The collaboration with Huawei aims to invest 20 billion over three years to enhance product offerings in design, intelligent driving, and safety [4][6] Group 5: Technological Advancements - The company has launched the "Yuanjing AI Model," integrating advanced AI services into its vehicles, enhancing user experience [7] - The development of L4-level Robotaxi models has progressed, marking a significant step in high-level autonomous driving [7] Group 6: Future Outlook - The continuous expansion of Beijing Automotive's product matrix, along with the potential of the new Enjoy S9, enhances growth certainty for the fourth quarter [8] - The strategic actions in technology development, product layout, and market expansion are expected to significantly impact the competitive landscape of the automotive industry [8]