Group 1 - Chery has reintroduced the QQ series with the launch of the new QQ3 at the 2025 Chengdu Auto Show, marking a strategic move in its transition to electric vehicles [2] - The original QQ model was highly successful, selling over 1.4 million units from 2003 to 2014, and the new QQ aims to leverage this classic brand recognition to enhance Chery's presence in the electric vehicle market [2] - Chery's current electric vehicle penetration rate is 22.4%, which is below the average for the passenger car market, indicating a need for stronger market positioning [2] Group 2 - The new QQ3 enhances Chery's brand and product matrix, with the establishment of four divisions: Starway (high-end), Aihu (traditional fuel), Fengyun (mainstream hybrid), and QQ (pure electric small cars) [3] - The design of the QQ3 retains classic visual elements while modernizing its features, including a spacious interior that approaches A-class vehicle standards [3] - The A0-class electric vehicle market is becoming increasingly competitive, with established players like BYD Dolphin and Geely Xingyuan, as well as new entrants from higher segments like the Arcfox T1 [3]

8月29日，第28届成都国际车展正式开幕。奇瑞汽车旗下全新电动车型——全新QQ3与QQ5首次同台亮相，尤其是全新QQ3迎来首秀，引起广泛 关注。作为曾经风靡全国的"国民小车"，奇瑞QQ此次以纯电智能新面貌回归，不仅延续了"快乐平权"的品牌基因，更以"全球乐趣汽车潮牌"为定 位，瞄准年轻一代的出行与社交需求，意图在新能源时代重新定义小型电动车的价值。 全新QQ并不只是一款车，更试图构建一个链接用户、设计师、媒体与社交平台的圈层生态。在传播层面，奇瑞发起#全新QQ 快乐无限#为主话题，搭 配#全新QQ3王者归来#、#中国小车首次登上世界顶级设计奖台#等子话题，明确其"重回主流视野"的野心。 此外，新车通过对标同类热门车型、强调"打破mini设计统治地位"等话题设置，也显示出其在国际化设计与市场竞争中的自信。 从"年轻人的第一辆车"到"年轻人的第一台智能电动潮玩"，奇瑞全新QQ的回归，不仅是产品形态的升级，更是品牌理念与用户沟通方式的焕新。在电 动化、智能化浪潮之下，全新QQ以"乐趣共生"为内核，通过越级配置、灵活空间与高扩展性，真正让科技与快乐变得触手可及。 智慧空间与安全并重 全新QQ3定位为"智享小车"，在有 ...