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高盛深度剖析中国软件业:员工数下降,人均创收飙升35%,推动利润率改善
Hua Er Jie Jian Wen· 2025-11-11 03:59
Core Insights - The Chinese software industry is undergoing a significant operational efficiency revolution, shifting from scale expansion to a focus on profitability and efficiency [2][3][4] Group 1: Industry Transition - Chinese software companies are moving from a "labor-driven" model to a "product-driven" growth phase, emphasizing cost optimization and high-return core business [3] - The average number of employees in the software sector decreased from 13,300 in 2021 to 12,600 in 2024, while revenue per employee increased from $101,000 to $135,000, marking a 34% rise [3][4] - Companies are reallocating resources towards core and high-growth areas like AI, while maintaining R&D investments [3] Group 2: Financial Performance - The average operating profit margin (OPM) for the industry is expected to improve from -12% in the first half of 2024 to -6% in the first half of 2025, indicating a potential profitability turning point [4] - Despite short-term pressures from one-time severance costs, productivity improvements are beginning to show in financial reports [4] - Specific sectors such as office software, automotive software, and video/image software have shown notable profit margin improvements from 2022 to 2024 [4] Group 3: Revenue Models - Companies with a higher proportion of recurring revenue demonstrate stronger cash flow visibility, with average operating cash flow for high recurring revenue firms ranging from $106 million to $141 million, compared to $37 million to $52 million for project-based firms [3] - The transition to subscription-based business models and increased customer spending on value-added features provide significant room for efficiency improvements in Chinese software companies [5]