经营分析
Search documents
经营分析总被骂“瞎忙活”?4步打通业财,2025年企业必看
Sou Hu Cai Jing· 2025-11-20 01:43
哈喽,大家好,火哥这篇文章,主要来分析经营分析总被骂"瞎忙活"?4步打通业财,2025年企业必看 很多公司的经营分析报告,说来说去就三句话:收入低了搞高,成本高了搞低,再甩一堆同比环比数 据。 业务部门看了直撇嘴,觉得这分析纯属"正确的废话",半点用没有。 其实问题根本不在数据本身,而在于没打通业务和财务的关节——财务不懂业务痛点,业务不懂财务逻 辑,分析自然成了空架子。 还有些是维持运营的基础服务,比如客服;另外像物流、售后这种,订单越多花钱越多,得靠规模摊薄 成本。 不少公司做分析,总爱把收入归销售、成本归供应,搞得各部门像脱节的齿轮。 销售只顾冲业绩,拿订单时不管产品能不能做、利润够不够;供应只顾压成本,不管市场需求变没变, 最后问题全堆到一起。 有些投入能直接拉收入,比如新增的高ROI销售渠道;有些得和其他动作配合才起效,比如促销、广告 加研发的联动; 2025年都到了,搞经营分析早不是简单列数字,关键是让每笔账都能对应到具体业务,每个动作都能算 出真实回报。 实际上,销售乱承诺客户、推广烧钱没流量,这些都会让供应链计划彻底失效。 今天就把这套能落地的方法说透,分4步走,小公司也能直接用。 2025年 ...
经营分析,就是要把这5大模块做好
Sou Hu Cai Jing· 2025-11-03 02:52
Core Insights - The article emphasizes the importance of integrating financial, business, and organizational data to enhance operational analysis in banks, transforming it from passive reporting to proactive insights [1][4][32] Financial Performance - The bank's operating income reached 1.753 billion, reflecting a year-on-year growth of 16.79%, indicating stable profitability quality [4] - The total liabilities amount to 30.22 billion, showcasing the bank's liability stability [7] Asset and Liability Analysis - The analysis dashboard provides insights into loan structures, including corporate and personal loans, with an average corporate loan balance of 21.956 million [7][10] - The bank's deposit scale is 30.22 billion, with a focus on the stability of liabilities and market financing dependencies [7] Customer Insights - The analysis identifies high-contribution customers and optimizes resource allocation, enhancing the bank's overall operational efficiency [13] - The economic value added (EVA) of customers is assessed, revealing potential for profit contribution and areas for optimization [11] Risk Management - The article discusses the importance of tracking overdue loans and identifying periods of increased risk, which aids in dynamic risk provisioning [16][17] - Customer demographic analysis helps in recognizing core value segments and potential high-risk groups, facilitating targeted risk management strategies [21] Operational Efficiency - The bank's internal operations are analyzed to optimize branch resource allocation and improve service quality [22][27] - Time-based analysis reveals seasonal trends and peak business hours, allowing for better staffing and resource management [28] Strategic Decision-Making - The integration of customer structure and operational data enables precise service delivery and marketing strategies tailored to different demographic groups [31] - A data-driven operational analysis system is essential for strategic decision-making and refined management practices in the banking sector [32]