Core Viewpoint - Suzhou New锐合金工具 Co., Ltd. reported significant growth in both domestic and international revenues for 2024, with domestic revenue reaching 1.031 billion yuan, up 34.56% year-on-year, and international revenue at 782 million yuan, up 6.02% year-on-year [2][3]. Revenue and Growth Analysis - The company's total revenue for 2024 was 1.812 billion yuan, a 20.57% increase from 2023 [3]. - The breakdown of revenue by product category shows: - Rock drilling tools and related services: 846.79 million yuan, up 8.57% - Hard alloys: 527.74 million yuan, up 14.74% - Cutting tools: 244.55 million yuan, up 138.12% - Oil service products: 149.47 million yuan, up 10.40% - Other products: 43.65 million yuan, up 73.98% [3][4]. Product-Specific Performance - The company’s main products include: - **Rock Drilling Tools**: Revenue from roller bits was stable, with a slight decrease in average price due to changes in customer structure [6]. - **Top Hammer Drilling Tools**: Revenue increased by 16.86%, driven by market positioning and product quality improvements [6]. - **Drill Rods**: Sales volume increased by 28.35%, but average price decreased by 8.89% due to product structure adjustments [7]. - **Drill Bits**: Significant growth in sales volume by 124.76%, with a notable increase in R&D investment [8]. - **Diamond Core Bits**: Revenue increased by 8.44%, supported by rising demand in mining exploration [11]. Market Trends and Competitive Landscape - The hard alloy and tool industry is characterized by increasing competition both domestically and internationally, with a diverse range of products and specifications available [4]. - The company is focusing on expanding its market share by enhancing product quality and service solutions, particularly in the mid-to-high-end market segments [6][8]. Distribution and Sales Model - The company employs a mixed sales model, primarily direct sales complemented by distributors, with a notable increase in the proportion of revenue from distributors, which rose to 38.42% in 2024 from 25.12% in 2021 [19][20]. - The management of distributors is structured to ensure compliance with company standards and to maintain product integrity in the market [17][18]. Financial Integrity and Audit Procedures - The company has implemented rigorous audit procedures to ensure the authenticity of its international revenue, with 61.37% of international sales subjected to verification processes [24].