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抖音将下线近500个本地生活服务的四级类目
3 6 Ke· 2025-10-24 02:34
Core Insights - Douyin is removing high-risk and uncertain transaction categories from its e-commerce system, indicating a shift in its risk management strategy from addressing violations to eliminating problematic categories altogether [3] Category Summary - The categories being removed include a wide range of local life services, accounting for approximately 90% of the "local life services" category, as well as specific products like bird's nest coupons and customized beauty products [1][2] - The removal of categories such as "honey coupons" and "bird's nest coupons" signifies a complete ban on virtual marketing and coupon sales for these traditional health products, which have been associated with frequent violations [3][4] - Douyin's recent actions also include a crackdown on false advertising in food and health products, resulting in the removal of 43,000 violators and 793 non-compliant merchants, highlighting the overlap between the removed categories and areas of high risk [5]