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年报点评|绿城中国:代建销售占比创新高,2025年利润指标仍存压力
克而瑞地产研究· 2025-04-05 01:44
Core Viewpoint - In 2024, Greentown's contract sales decreased, with a record high proportion of construction management sales, increased land acquisition equity, and a recovery in gross profit margin, indicating overall financial stability [2]. Group 1: Sales Performance - In 2024, Greentown achieved contract sales of 276.8 billion yuan, with a sales area of 14.09 million square meters, representing a year-on-year decrease of 8.1% and 8.9% respectively [3][7]. - The construction management business saw a smaller decline, with sales of 105 billion yuan, down 1.7%, contributing 37.9% to total sales, a historical high [3][7]. - The overall destocking rate improved from 60% to 62%, but still lags behind the disclosed 82% initial destocking rate, indicating ongoing pressure on inventory [3][7]. Group 2: Land Acquisition and Investment Strategy - In 2024, Greentown acquired 42 new land parcels, with a total area of 4.18 million square meters, down 25% year-on-year, and the new land value decreased by 23.6% to 108.8 billion yuan [4][12]. - The equity ratio of new projects increased by 5.4 percentage points to 80.5%, while the equity land sales ratio dropped from 0.47 to 0.4, reflecting a conservative investment strategy to maintain cash flow stability [4][12][15]. - The company focuses on high-quality projects, primarily in second-tier cities, and is exploring investment opportunities in strong third and fourth-tier cities [15]. Group 3: Financial Performance - Greentown's total revenue for 2024 was 158.55 billion yuan, a year-on-year increase of 20.7%, with recognized revenue of 147.02 billion yuan, up 21.9% [21]. - The comprehensive gross profit margin was 12.8%, a slight decrease of 0.2 percentage points, while the property sales gross profit margin increased by 0.4 percentage points to 11.7% [21]. - Net profit margin decreased by 2.5 percentage points to 2.6%, primarily due to losses from associated businesses and a provision for impairment losses of 4.9 billion yuan [21]. Group 4: Financial Stability - In 2024, Greentown issued 12.531 billion yuan in domestic bonds, with an average cost slightly rising to 3.88% [5][22]. - The bank loan scale reached 104.6 billion yuan, with interest-bearing liabilities increasing to 76.3%, indicating a shift towards lower-cost bank loans [5][22]. - The cash coverage ratio for short-term debt was 1.41 times, maintaining a relatively low short-term repayment pressure [24].