Core Viewpoint - The banking industry is experiencing increased pressure on deposit acquisition due to declining deposit rates, leading to unconventional marketing strategies such as gift giveaways and promotional activities to attract customers [1][2][3]. Group 1: Deposit Acquisition Strategies - Banks are implementing various marketing tactics, including limited edition gifts, cash vouchers, and exclusive lottery events to attract deposits [2][3]. - A specific example includes a bank offering a潮玩盲盒 (trendy toy blind box) or camping gear for customers who deposit a certain amount [2]. - The phenomenon of "deposit migration" is becoming more pronounced as customers shift funds to wealth management products and funds, increasing the urgency for banks to enhance their deposit offerings [2][3]. Group 2: Regulatory Response - Regulatory bodies have begun to scrutinize banks' deposit acquisition methods, prohibiting practices such as offering physical gifts and collaborating with internet platforms for member benefits [3]. - Banks are required to conduct self-assessments and rectify any non-compliant practices, including the suspension of products that involve high-interest offerings or non-standard deposit acquisition methods [3]. - The prohibition of "manual interest supplementation" has been reiterated, emphasizing the need for banks to adopt compliant and sustainable deposit strategies [3]. Group 3: Future Competitive Landscape - The competition for deposits is expected to shift from price-based strategies to a focus on comprehensive financial service capabilities [4][5]. - Banks are encouraged to develop new customer acquisition systems that emphasize core services like payment and settlement, wealth management, and innovative digital service offerings [4][5]. - Experts suggest that banks should move away from traditional growth metrics and focus on maintaining stable deposit growth while managing liability costs effectively [5].