绿色化创新发展

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玉柴在北京重磅“落子”,要干啥?
第一商用车网· 2025-09-29 07:36
Core Viewpoint - The establishment of the Yuchai Beijing Marketing Center marks a significant step for Yuchai Group in enhancing its market presence and supporting its global strategy, aligning with national policies and industry trends [3][4]. Group 1: Functions of Yuchai Beijing Marketing Center - The center will serve four main functions: 1. Establishing a strategic platform to support Yuchai's global strategy with decision-making based on national policies and industry trends [3]. 2. Acting as a high-end customer service center to provide rapid and professional technical support to key clients in North China and nationwide [3]. 3. Serving as a brand image window to showcase Yuchai's technological strength and corporate image on an international stage [3]. 4. Functioning as a talent and resource hub to attract high-end talent and promote innovation in high-end, intelligent, and green development [3]. Group 2: Significance of the Marketing Center - The opening of the Beijing Marketing Center is seen as a vital move for Yuchai to deepen its domestic market engagement and expand its global market reach [4]. - The center is positioned to leverage Beijing's influence as a political, economic, cultural, and information center, thereby injecting new momentum into Yuchai's sustainable high-quality development [4]. Group 3: Industry Context - The establishment of the marketing center is viewed as a practical implementation of the industry's structural adjustment and a push towards high-quality development [3]. - The center aims to enhance industry chain collaboration and deepen international cooperation, contributing to the advancement of China's power equipment industry towards the high end of the global value chain [3].