Core Insights - The "WoDian" model in Shanghai stands out in the digital business wave due to its unique green points mechanism, creating a vibrant commercial ecosystem that benefits consumers, merchants, and the platform [1] Points Accumulation - Consumers earn points through consumption, with a typical earning rate of 20% based on the spending amount [6] - Points are not directly used for discounts but enter a value appreciation phase, potentially increasing from 200 points to 1000 points over 36-40 periods, with a maximum appreciation of 5 times [3][5] Points Release Mechanism - Points release is closely tied to platform performance, with an initial bonus pool that triggers point releases upon achieving a 15% growth in performance [5] - The initial release ratio is set at 0.5‰, meaning 200 points would yield 1 coupon initially, with subsequent releases increasing in quantity based on performance [5] Points Utilization - Consumers can use released points to redeem cash vouchers, significantly reducing their actual spending costs and enhancing purchasing power [9] - After using vouchers, consumers can still earn new points based on their spending, creating a continuous cycle of consumption and points accumulation [10] Associated Mechanisms - The platform incentivizes user and merchant referrals by offering 5% of the merchant's discount as a recruitment reward, encouraging business expansion [12] - Merchants benefit from a locking mechanism for users, receiving 5% rewards when those users shop at other merchants on the platform, enhancing merchant participation [14] - The platform employs a regional agency model, allowing multiple agents per city and offering a 15% share of local revenue as dividends, which attracts more investors and boosts market coverage [16] Conclusion - The innovative green points system of the "WoDian" model successfully creates a virtuous commercial ecosystem, providing benefits to consumers and merchants while facilitating rapid platform growth and competitiveness in the digital business landscape [20]