Group 1 - The essence of traffic is fundamentally about users, and companies invest heavily in acquiring this traffic through platforms like Douyin to reach their target audience [1][3][4] - Successful platforms like Douyin and Xiaohongshu leverage user-generated content (UGC) to continuously produce high-quality content, attracting billions of users and creating a positive feedback loop that enhances traffic [3][4] - Companies in niche markets can effectively showcase their professional value through marketing content, which can influence consumer decisions and foster emotional connections with users [4][5] Group 2 - Major companies consistently invest significant resources in online marketing, not merely due to their wealth but as a strategic necessity to capture market opportunities [5][6] - Time is a critical asset for businesses, and seizing market opportunities promptly is essential for establishing a competitive advantage [6][7] - While low-cost marketing methods exist, they often come with high time and opportunity costs, requiring exceptional skills from operators, which are not easily found [8][9] Group 3 - The evolution from focusing solely on traffic to emphasizing brand building reflects a shift in marketing strategies driven by market competition [9][10] - In less competitive markets, companies should prioritize paid advertising to quickly expand their customer base, while in saturated markets, a focus on long-term content strategies and brand recognition becomes crucial [10][11] - Effective online marketing plays a vital role in the overall business strategy of small and medium-sized enterprises, influencing both customer acquisition and brand development [11]