Core Viewpoint - The company, SanSheng (China), emphasizes the concept of "Beautiful Life Healthy Family" as a mission to extend health from individual well-being to family harmony, marking a strategic upgrade in its brand philosophy [1][2][3] Group 1: Brand Transition - The chairman of SanSheng, Huang Jinbao, stated that health is not only a basic right but also a cornerstone for family happiness, highlighting the company's initial goal of delivering health products to households [2] - The introduction of the "Beautiful Life Healthy Family" concept signifies a shift from focusing solely on individual health to encompassing the health of entire families [2][3] - The company's core value of "Respecting oneself and benefiting others" drives its strategic transitions, integrating "love and responsibility" into its brand evolution [2] Group 2: Vision and Commitment - SanSheng aims to be the guardian of family health by providing comprehensive health management services and high-quality products throughout the life cycle, making health a strong emotional bond within families [3] - The company is committed to transforming its grand vision into actionable steps that support families in achieving their health aspirations [9] Group 3: Champion Endorsements - Olympic champions Chen Yibing and Zhao Ruirui shared their personal experiences at the event, reinforcing the "Beautiful Life Healthy Family" concept with their deep understanding of health [4][8] - Chen Yibing emphasized that the concept represents an optimistic and uplifting lifestyle, which can inspire those around him [6] - Zhao Ruirui discussed her shift from competitive sports to prioritizing health and family time, aligning with the core values of the "Beautiful Life Healthy Family" philosophy [8] Group 4: Product and Service Strategy - SanSheng is building a comprehensive product and service matrix to turn the "Beautiful Life Healthy Family" slogan into a daily practice for millions [9] - The company focuses on a refined and comprehensive product matrix, emphasizing "artisan quality" and addressing daily family health needs through traditional Chinese medicine and modern nutritional science [9] - The service system is being enhanced with AI technology, offering smart health management tools for families, enabling precise health assessments and interventions [10] Group 5: Future Directions - The "Beautiful Life Healthy Family" concept serves as a solemn promise to consumers and a guiding principle for the company's future development [11] - With the support of Olympic champions and AI technology, SanSheng aims to maintain its commitment to its core values while helping more families achieve their health and happiness dreams [11]

家，是社会最小的细胞，也是幸福最早的起源。当健康的定义从个体的无病无痛延伸至家庭的和谐美 满，一个企业的使命也随之升华。三生（中国）在2025年度盛典上，提出了 "美好生活健康家"的价值 理念。 这不仅仅是一句简单的话，更是三生深耕大健康产业20余载后，对"健康"与"幸福"关系的深刻洞察与价 值重塑。盛典现场，奥运冠军陈一冰、赵蕊蕊作为品牌挚友惊喜现身，用他们从竞技赛场回归生活赛场 的亲身经历，深情诠释了"美好生活健康家"的真谛。 品牌跃迁，从个人梦想链向家庭幸福 "健康不仅是每个人的基本权利，更是家庭和谐、幸福美满的重要基石。" 三生（中国）董事长黄金宝 表示，三生做健康产业之初，就是要把健康产品送到千家万户，把中药养生智慧带到世界各地，让消费 者收获健康身体和幸福家庭。 "美好生活健康家"的提出，正是对三生这一初衷的强调，也标志着三生品牌战略的温情升级——从守护 个体的身体健康，拓展至守护整个家庭的健康生活。三生深知，企业的长久发展不仅仅在于商业模式的 成功，更在于价值观的引领。在"自尊敬人，惠人达己"的核心价值观驱动下，三生将"爱与责任"融入品 牌每一次战略跃迁中。 在三生构建的蓝图中，三生是广大消费者 ...