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国泰海通 · 晨报0901|宏观、策略、海外策略、化妆品
Macro Analysis - The increase in tariffs has only raised the average U.S. import tax rate by 6.6 percentage points as of June 2024, which is lower than market expectations. The low proportion of taxable goods and changes in import structure are key reasons for this outcome [2][3] - U.S. companies are currently bearing approximately 63% of the tariff costs, while consumers are responsible for less than 40%. This cost distribution may change as inventory is depleted and trade policy uncertainties decrease [3] - If the average U.S. import tax rate rises by 10% within the year, it could push the PCE year-on-year growth rate to 3.1% and the core PCE to 3.4%, assuming stable demand [3] Market Strategy - The Chinese stock market is expected to continue rising, with the index likely to reach new highs. Factors supporting this outlook include accelerated economic transformation, declining risk-free interest rates, and capital market reforms [6][7] - There is an anticipated expansion in market trends, with increased allocations towards mid-cap stocks and undervalued blue-chip stocks. The improvement in traditional industries and a focus on domestic demand are also contributing to this positive outlook [8][9] Industry Comparison - Emerging technology is seen as a primary investment focus, while cyclical financial sectors are viewed as potential dark horses. The Hong Kong stock market is expected to rebound [9][10] - Recommendations include sectors such as AI applications, consumer goods, and high-end equipment, with a particular emphasis on companies benefiting from technological upgrades and policy support [10] Foreign Investment Trends - Following the Fed's shift towards rate cuts, foreign capital may return to Hong Kong stocks, which have seen a historical low in foreign investment allocation. Recent signs indicate a potential stabilization in foreign capital flows [13][14] - Foreign investment preferences in Hong Kong are heavily weighted towards technology and financial sectors, with a notable focus on companies with strong fundamentals and profitability [14][15] Investment Recommendations - The beauty and personal care sector is expected to see significant growth, with a recommendation for selective investment in companies demonstrating product and channel innovation [17][18] - The first half of 2025 showed a revenue increase of 7.2% and a net profit growth of 1.9% in the beauty sector, with personal care outperforming cosmetics and medical aesthetics [18][19]