美食与旅游融合
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广西“网红”城市打造“美食目的地” 为文旅发展增添“滋味”
Zhong Guo Xin Wen Wang· 2025-12-12 14:01
据介绍,"爱我柳州·柳州人评柳州十大名菜、十大名小吃"活动历时6个月,采用"线上公众投票(占 70%)+专家评审(占30%)"的方式进行评选,累计线上有效投票82.2万票,总曝光380.3万人次。柳州市烹 饪餐饮行业协会会长吴孟学介绍,协会将组织打造"网红打卡点";设置上榜菜品统一认证标识;鼓励开 发礼盒装、预制菜等适合不同消费场景的新产品。 图为柳州螺蛳粉。柳州市烹饪餐饮行业协会 供图 广西"网红"城市打造"美食目的地" 为文旅发展增添"滋味" 中新网柳州12月12日电 (陈梅)12月12日,广西柳州市官方公布"柳州十大名菜、十大名小吃"榜单。其中 柳州螺蛳粉、螺蛳鸭脚煲、木薯羹等多款网红产品上榜。 近年来,柳州螺蛳粉等地方美食及其相关产业在国际国内逐渐获得认可,成为展示当地饮食文化的重要 窗口。 目前,柳州推动美食与旅游的深度融合,将"柳州十大名菜、十大名小吃"串联起工业遗址、民族村寨、 柳江夜景等独特资源,设计推出美食旅游线路。同时,柳州还鼓励开发美食制作体验、食材源地探访等 项目,让民众在品尝之余,也能亲手体验、深度感知柳州饮食文化的魅力。 柳州市文化广电和旅游局党组成员高福彪介绍,柳州市将运用新媒体 ...
凉山以活动擦亮美食招牌,促进文旅产业发展 以烟火“流量” 解锁消费密码
Si Chuan Ri Bao· 2025-09-02 06:56
Core Insights - The article highlights the successful integration of food and tourism in Liangshan Prefecture, particularly through the barbecue industry, which has generated nearly 2 billion yuan in annual revenue and created numerous jobs [3][6] - The third Daliangshan Barbecue Food Festival, held from August 24 to 25, showcased various barbecue skills and attracted many visitors, further promoting the local culinary culture [3][6] - Liangshan is leveraging its unique food culture to enhance tourism, with initiatives aimed at creating a strong brand identity for "Liangshan Barbecue" [6][7] Industry Development - The barbecue industry in Liangshan has seen significant growth, with annual revenues approaching 2 billion yuan and the inclusion of barbecue-making techniques in the local intangible cultural heritage list [3][6] - The region is actively promoting its barbecue culture through events like the barbecue skills competition, which attracted participants from nearly 20 regions across the country [6] - Liangshan's strategy includes integrating ethnic festivals, food culture, and agricultural products to stimulate consumer activity and enhance the tourism experience [3][6] Consumer Engagement - The barbecue food season featured a "1+N" spatial layout to optimize consumer experience, with multiple venues allowing visitors to sample local specialties and enjoy cultural performances [5][6] - Liangshan has introduced 1 million yuan in consumer vouchers and targeted discount policies to boost market activity during the barbecue festival [6] - The region has launched a series of promotional activities, including a trade-in program for consumer goods, which has seen participation from over 12,500 individuals and generated sales of 1.787 billion yuan [8]