Group 1 - The Greater Bay Area has seen a significant increase in cross-border tourism during the summer vacation, with over 20 million people checked at the Gongbei border checkpoint since July 1, including more than 4.4 million tourists, marking a year-on-year growth of over 25% compared to the summer of 2024, the highest in five years [1] - Cultural tourism activities such as concerts, shopping festivals, and food carnivals in Macau have attracted more mainland visitors, contributing to the rise in cross-border travel [1] - The end of the South China Sea fishing moratorium has led to a surge in seafood availability in Zhuhai, drawing many residents from Hong Kong and Macau to experience local markets and seafood [3] Group 2 - Macau's outbound travel groups to mainland China have become a notable segment of the inbound traffic at the Gongbei checkpoint, with many travel agencies in Macau fully booked for mainland tours before the summer vacation [4] - Local schools in Macau have organized cross-border summer camps for students, focusing on military training and patriotic education activities in mainland China [4] - New attractions and activities, such as the drone light show in Shenzhen celebrating the 45th anniversary of the Special Economic Zone, have also drawn interest from Hong Kong and Macau tourists [6]

Core Insights - The Dragon Boat Festival is expected to be a "not expensive and not crowded" short holiday, with a focus on short-distance travel, cultural experiences, and seasonal cuisine driving the tourism market [1][2] Group 1: Travel Trends - The travel market during the Dragon Boat Festival is characterized by short-distance trips, primarily due to its timing between the "May Day" holiday and the summer vacation, as well as its proximity to the college entrance examination [1] - Popular travel destinations include Beijing, Nanjing, Hangzhou, Shanghai, Chengdu, Qingdao, Fuzhou, Yili, Changsha, and Chongqing [1] - High-speed rail travel within a 2-hour radius remains the main choice for travelers, with popular routes including Beijing-Qinhuangdao, Chengdu-Leshan, Hangzhou-Ningbo, and Shanghai-Jiaxing [1] Group 2: Pricing and Accommodation - Comfortable (3-star) hotel prices in multiple cities are below 300 yuan, with cities like Shantou, Kaifeng, Zibo, Luoyang, Changzhou, Xuzhou, and Liuzhou maintaining prices comparable to the off-season [1] - The increase in train ticket bookings and hotel reservations is notable, with over a 30% year-on-year growth in hotel bookings driven by seasonal food attractions [1] Group 3: Cultural and Culinary Experiences - The search volume for keywords related to the Dragon Boat Festival, such as "Dragon Boat" and "Zongzi," has increased by 220% compared to the previous month, while searches for "ancient towns" rose by 150% [2] - The expansion of high-speed rail networks has allowed more travelers to reach food origin locations, enhancing the cultural experience and increasing the appeal of related scenic spots [2] - Traditional Chinese festivals are evolving to meet deeper consumer expectations for cultural and tourism experiences [2]