Core Viewpoint - The popularity of "cultural tourism" continues to rise during the holiday season, highlighted by the 100th anniversary of the Palace Museum and the opening of new experiences for visitors [1] Group 1 - The Palace Museum is celebrating its 100th anniversary this year [1] - The exhibition titled "Centennial Guardianship - From the Forbidden City to the Palace Museum" opened on September 29 at the Baoyun Building of the Palace Museum [1] - The Ningshou Palace Garden, also known as the Qianlong Garden, will officially open to the public starting September 30 [1]

Group 1 - The Greater Bay Area has seen a significant increase in cross-border tourism during the summer vacation, with over 20 million people checked at the Gongbei border checkpoint since July 1, including more than 4.4 million tourists, marking a year-on-year growth of over 25% compared to the summer of 2024, the highest in five years [1] - Cultural tourism activities such as concerts, shopping festivals, and food carnivals in Macau have attracted more mainland visitors, contributing to the rise in cross-border travel [1] - The end of the South China Sea fishing moratorium has led to a surge in seafood availability in Zhuhai, drawing many residents from Hong Kong and Macau to experience local markets and seafood [3] Group 2 - Macau's outbound travel groups to mainland China have become a notable segment of the inbound traffic at the Gongbei checkpoint, with many travel agencies in Macau fully booked for mainland tours before the summer vacation [4] - Local schools in Macau have organized cross-border summer camps for students, focusing on military training and patriotic education activities in mainland China [4] - New attractions and activities, such as the drone light show in Shenzhen celebrating the 45th anniversary of the Special Economic Zone, have also drawn interest from Hong Kong and Macau tourists [6]

Group 1 - The summer of 2025 has seen a significant increase in cultural tourism, with family trips focusing on educational experiences, leading to a doubling of bookings in cultural cities like Shanxi and Henan [1][2] - There is a growing trend among tourists to seek immersive experiences rather than quick visits, with orders for stays longer than 7 days increasing by 20% compared to the previous year, with Yunnan being the most popular destination [1][11] - Foreign tourists are increasingly exploring smaller cities and unique accommodations, with bookings in 253 cities, showing strong growth in places like Yunnan Baoshan and Xinjiang Turpan, both exceeding 100% year-on-year growth [1][4][10] Group 2 - In Shanxi, Jin Cheng's bookings have surged over 200%, while other cities like Kaifeng and Xinxiang have seen increases of 170% and 160% respectively, indicating a strong preference for cultural travel among families [2][3] - The trend of seeking cooler, less crowded destinations has led to significant growth in bookings for lesser-known places, with Shaanxi Shangluo seeing a 350% increase, and Gansu Jinchang and Xinjiang Bortala also experiencing substantial growth [2][3] - Foreign tourists are favoring unique accommodations such as lofts and traditional guesthouses, with over 25% of their bookings in these categories, reflecting a shift in travel preferences [4][10] Group 3 - The average length of stay for travelers has increased, with the longest bookings reaching up to 5 months, and the majority of long-term stays are concentrated in cooler regions [11][12] - The primary demographic for long stays includes parents from the 80s and 90s, making up about 30% of bookings, while the 00s generation is also rapidly growing, accounting for over 23% [11][12] - The top cities for long-term stays are primarily from first-tier and new first-tier cities, indicating a trend of urban residents seeking relaxation in quieter environments [12]