这个假期，很多博物馆都策划了主题展、特展吸引游客在博物馆里过大年。在电视剧《太平年》的带动下，杭州市临安区三家博物 馆迎来客流高峰。玻璃窗前，一件件剧中精致的服饰被搬到现场，仿佛将观众拉回到千年前的吴越国。 央视网消息：春节假期临近尾声，马年新春的一些度假新趋势、新玩法逐渐显现。2026年文化游颇具人气，博物馆里过大年，非遗 体验游成了不少人的选择。 看珍品寻历史 博物馆里过大年 文化游有从博物馆里学历史，也有体验非遗感受民俗。比如湖南慈利，国家级非物质文化遗产"板板龙灯"以水陆共舞的形式惊艳亮 相，巡游过程游客参与其中体验感十足。 有的地方则是将非遗体验和地方特色结合，为游客提供更多体验。在黑龙江嘉荫，小朋友们手中握着剪刀与鱼皮，在志愿者的指导 下制作出"小马""福字"等作品，将黑龙江畔流传已久的渔猎文明与当代审美巧妙融合，让古老的非遗技艺在指尖"活"了起来。 沉浸式"穿越" 实景演出人气高 马年新春，博物馆里马元素的展品备受欢迎。在太原北齐壁画博物馆，游客从画中看到了北齐历史的社会风貌，同时学习了历史知 识。 可欣赏可体验 非遗成"流量密码" 这个假期，不少地方根据自己的文化历史、地域特色编排实景演出，让 ...

Core Insights - The upcoming Spring Festival is expected to see a significant boost in travel activity due to the "longest Spring Festival holiday in history" combined with the "5 days off and 15 days off" vacation trend, leading to increased bookings for flights, hotels, and group tours [1] Group 1: Travel Trends - Major travel products such as flights, hotels, and group tours are experiencing rising booking temperatures, with peak travel expected on the second and third days of the New Year [1] - Guangdong, Fujian, and Sichuan are leading regions in attracting tourists, with Guangdong's hotel bookings up 169% compared to last year, and specific cities like Qingyuan seeing a 342% increase [2][3] - The report highlights a trend towards local cultural experiences, with cities like Fuzhou and Quanzhou gaining popularity among travelers [2] Group 2: Popular Destinations - The top destinations for the Spring Festival include Guangdong, Fujian, and Sichuan, each showcasing unique cultural offerings [3][4] - Hainan is experiencing a surge in travel interest, with bookings surpassing those of 2025, while Yunnan is emerging as a "dark horse" destination with significant increases in hotel bookings [5] - Northern destinations like Harbin remain popular for winter activities, with Harbin Ice and Snow World ranking among the top attractions [5] Group 3: Domestic Travel Patterns - There is a growing trend of travelers opting for hotels instead of staying with family during the Spring Festival, particularly in cities with high migrant worker populations [9] - Cities such as Ganzhou and Xinyang are seeing substantial increases in hotel bookings, with growth rates of 252% and 169% respectively [9] - Local tourism is on the rise, with a significant portion of travelers preferring to explore nearby attractions rather than traveling long distances [9] Group 4: International Travel - The demand for outbound travel is notably higher this year, with Southeast Asia being the preferred destination for many travelers due to its favorable conditions [10] - Popular international destinations include Bangkok, Singapore, and Kuala Lumpur, with long-haul travel to countries like Russia and Turkey also gaining traction [10]

Core Insights - The report by Tongcheng Travel indicates a significant increase in travel activity for the 2026 Spring Festival, driven by the longest holiday period in history and a trend of combining leave days for extended vacations [1] - The report highlights a shift in travel patterns, with a growing proportion of travelers opting for leisure and family visits, leading to a rise in "composite Spring Festival" experiences [1] Group 1: Travel Trends - The proportion of travelers during the 2026 Spring Festival is expected to increase, approaching the numbers of those returning home for family reunions [1] - Multiple travel peaks are anticipated during the holiday, particularly from the second to the third day of the new year [1] Group 2: Regional Highlights - Guangdong Province has seen a 169% increase in hotel bookings compared to the previous year, with cities like Guangzhou and Qingyuan leading the way [2] - The top destinations for cultural experiences include Guangdong, Fujian, and Sichuan, with unique local customs attracting significant tourist interest [3][4] Group 3: Popular Destinations - The top ten popular destinations for hotel bookings during the Spring Festival include major cities like Beijing, Guangzhou, and Shanghai, with Chongqing and Sanya also ranking high [6] - Hainan Province has experienced a 191% increase in hotel bookings, with Haikou and Sanya showing particularly strong demand [8] Group 4: Emerging Markets - Yunnan Province is emerging as a "dark horse" destination, with significant increases in hotel bookings in cities like Kunming and Dali [9][12] - The trend of "reverse Spring Festival" is noted, where young people bring their parents to urban areas for celebrations, leading to increased flight bookings from smaller airports to major cities [14] Group 5: International Travel - There is a notable increase in outbound travel demand, particularly to Southeast Asia, with destinations like Bangkok and Singapore being popular choices [15][18] - Non-first-tier cities are showing a growing interest in international travel, with cities like Chengdu and Chongqing making the top fifteen list of outbound tourist sources [18]

Core Viewpoint - The popularity of "cultural tourism" continues to rise during the holiday season, highlighted by the 100th anniversary of the Palace Museum and the opening of new experiences for visitors [1] Group 1 - The Palace Museum is celebrating its 100th anniversary this year [1] - The exhibition titled "Centennial Guardianship - From the Forbidden City to the Palace Museum" opened on September 29 at the Baoyun Building of the Palace Museum [1] - The Ningshou Palace Garden, also known as the Qianlong Garden, will officially open to the public starting September 30 [1]

Group 1 - The Greater Bay Area has seen a significant increase in cross-border tourism during the summer vacation, with over 20 million people checked at the Gongbei border checkpoint since July 1, including more than 4.4 million tourists, marking a year-on-year growth of over 25% compared to the summer of 2024, the highest in five years [1] - Cultural tourism activities such as concerts, shopping festivals, and food carnivals in Macau have attracted more mainland visitors, contributing to the rise in cross-border travel [1] - The end of the South China Sea fishing moratorium has led to a surge in seafood availability in Zhuhai, drawing many residents from Hong Kong and Macau to experience local markets and seafood [3] Group 2 - Macau's outbound travel groups to mainland China have become a notable segment of the inbound traffic at the Gongbei checkpoint, with many travel agencies in Macau fully booked for mainland tours before the summer vacation [4] - Local schools in Macau have organized cross-border summer camps for students, focusing on military training and patriotic education activities in mainland China [4] - New attractions and activities, such as the drone light show in Shenzhen celebrating the 45th anniversary of the Special Economic Zone, have also drawn interest from Hong Kong and Macau tourists [6]

Group 1 - The summer of 2025 has seen a significant increase in cultural tourism, with family trips focusing on educational experiences, leading to a doubling of bookings in cultural cities like Shanxi and Henan [1][2] - There is a growing trend among tourists to seek immersive experiences rather than quick visits, with orders for stays longer than 7 days increasing by 20% compared to the previous year, with Yunnan being the most popular destination [1][11] - Foreign tourists are increasingly exploring smaller cities and unique accommodations, with bookings in 253 cities, showing strong growth in places like Yunnan Baoshan and Xinjiang Turpan, both exceeding 100% year-on-year growth [1][4][10] Group 2 - In Shanxi, Jin Cheng's bookings have surged over 200%, while other cities like Kaifeng and Xinxiang have seen increases of 170% and 160% respectively, indicating a strong preference for cultural travel among families [2][3] - The trend of seeking cooler, less crowded destinations has led to significant growth in bookings for lesser-known places, with Shaanxi Shangluo seeing a 350% increase, and Gansu Jinchang and Xinjiang Bortala also experiencing substantial growth [2][3] - Foreign tourists are favoring unique accommodations such as lofts and traditional guesthouses, with over 25% of their bookings in these categories, reflecting a shift in travel preferences [4][10] Group 3 - The average length of stay for travelers has increased, with the longest bookings reaching up to 5 months, and the majority of long-term stays are concentrated in cooler regions [11][12] - The primary demographic for long stays includes parents from the 80s and 90s, making up about 30% of bookings, while the 00s generation is also rapidly growing, accounting for over 23% [11][12] - The top cities for long-term stays are primarily from first-tier and new first-tier cities, indicating a trend of urban residents seeking relaxation in quieter environments [12]