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旅游热点燃舌尖经济,烟火小店跑出假期“黑马”
Hua Xia Shi Bao· 2025-10-10 08:06
Core Insights - The National Day and Mid-Autumn Festival holiday has significantly boosted the tourism and dining markets, with a notable increase in consumer enthusiasm for travel and dining experiences [1][2] Tourism and Dining Market Performance - During the holiday period from October 1 to 8, approximately 2.432 billion people traveled across regions, marking a historical high, with an average of 304 million daily trips, a 6.2% increase year-on-year [2] - The top ten tourist destinations during the holiday included cities like Nanjing, Chengdu, and Xi'an, with an average tourism expenditure per person increasing by 16.8% compared to the previous year [2] - The dining sector saw a surge in activity, particularly in popular tourist cities, with restaurants experiencing record customer flows and long wait times [1][3] Company-Specific Performance - Haidilao reported a significant increase in customer traffic, with the Hangzhou location setting new records during the holiday, achieving a table turnover rate exceeding 13 times on peak days [3][4] - Xiaobai Xiaobai's revenue exceeded 100 million yuan during the holiday, with a 3.4% year-on-year increase in net sales [3] - The "Fei Dazhu" restaurant chain also experienced high demand, with average table turnover exceeding seven times per day and wait times surpassing 90 minutes [3] Emerging Trends - There is a noticeable trend of increased foot traffic in county-level tourist destinations, with many small towns attracting more visitors due to unique culinary experiences [6][7] - The "must-eat" list on platforms like Dazhong Dianping saw a significant increase in traffic, with small towns experiencing over 217% growth in order volume for listed restaurants [6] - The dining market is characterized by thematic dining experiences and the rise of food-related events, indicating a shift towards more personalized and localized dining options [7]