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旅游热点燃舌尖经济,烟火小店跑出假期“黑马”
Hua Xia Shi Bao· 2025-10-10 08:06
华夏时报记者 周梦婷 北京报道 当国庆遇上中秋,八天长假点燃民众出游热情,旅游市场一片火热,在文旅消费带动下,餐饮市场呈现 出强劲活力。 双节假期里,选择前往洛阳游玩的小博(化名)在接受《华夏时报》记者采访时提到,由于是第一次到 洛阳,自己挑选餐馆主要依赖大众点评,可不少心仪的馆子都需要排队等位。"我记得有天想吃涮牛 肚,晚上10点半赶到店里,还是得拿号等了半小时才吃上。"而这样的"排队吃饭"场景并非个例。在北 京,一位消费者也向记者透露,即便留在本地,假期里吃饭同样要"等",去四季民福吃饭时排队就花了 一个多小时。 具体到餐饮企业,这个国庆假期同样收获满满,尤其是在热门旅游城市,业绩表现格外亮眼。本报记者 了解到,位于西湖边的海底捞火锅杭州工联CC店在这个假期当中多次刷新客流纪录;湊湊火锅上海迪 士尼小镇店翻台率最高达到7.4翻等等;黄金周的火热,为餐饮市场注入强劲暖流。 费大厨辣椒炒肉(下称"费大厨")国庆期间同样保持了火爆态势。"费大厨辣椒炒肉各地门店人气持续 火爆,店内座无虚席,店门口等位排满,特别是在中午和下午的用餐高峰期,多家门店同时段等位桌数 超过300桌,一号难求。整个假日期间,费大厨日均翻台 ...
国庆假期呷哺呷哺火锅和湊湊火锅整体净收入破亿元
Zhong Guo Jing Ji Wang· 2025-10-10 03:29
2025年中秋国庆"超级黄金周"期间,餐饮消费市场表现不俗。呷哺呷哺相关工作人员对记者表示,呷哺 呷哺集团旗下呷哺呷哺火锅与湊湊火锅均交出亮眼成绩单,整体净收入破亿元。 呷哺呷哺火锅:全国净销售超6500万元 从消费时段来看,10月1日、2日及6日为消费高峰日,晚餐为客流集中时段。(中国经济网记者 朱晓 倩) 从区域表现来看,哈尔滨、长春、郑州、沈阳等城市客流增长尤为显著。据了解,这些城市受益于国庆 期间旅游人次增多,商场客流增加,进而带动周边商户客流增长。 部分门店表现尤为突出。天津佛罗伦萨店在10月5日实现单日销售6.6万元,翻台高达10.8轮。 湊湊火锅:迪士尼小镇翻台7.4轮 国庆期间,呷哺呷哺火锅全国累计实现净销售额6500多万元,较去年同期增长3.4%;累计接待顾客达 118万人次。其中,10月8日成为销售高峰日,单日净销售额突破900万元。 国庆期间,湊湊火锅上海迪士尼小镇店翻台最高达到7.4轮。常熟印象城店日均净收入较节前增加 223%,无锡滨湖万象汇店日均净收入较节前增加227.1%。 ...
呷哺呷哺集团亮相服贸会 积极推广台式餐饮文化
Group 1 - The core viewpoint of the articles highlights the ongoing innovation and market expansion strategies of the company, particularly through participation in significant trade events and the introduction of new dining concepts [1][2] - The company has been a participant in the China International Fair for Trade in Services for seven consecutive years, serving as a designated catering service provider for the third year, which enhances brand recognition and consumer engagement [1] - The introduction of the "selected a la carte + unlimited dining" model by the mid-to-high-end hot pot brand, Coucou, reflects the company's commitment to innovation and improving the quality-price ratio in the dining experience [1] Group 2 - The company has launched various innovative activities this year, such as "Coucou Hot Pot Base Free Selection" and brand collaborations, aimed at attracting younger and family-oriented customers [2] - The company operates a 16.1 million mu organic sheep farm, focusing on cultivating the unique "Panda Sheep," which not only supplies its own restaurants but also caters to external dining enterprises [2] - The overseas market revenue of the company increased by 5% year-on-year in the first half of 2025, attributed to innovative marketing strategies and differentiated experiences in regions like Hong Kong and Taiwan [2] - The company aims to enhance management and operational efficiency through a strategy focused on quality over quantity, supply chain optimization, cost control, and innovative business models [2]
亏损收窄71%,呷哺呷哺暂时顶住了压力
虎嗅APP· 2025-08-29 00:05
Core Viewpoint - The article discusses the financial performance and strategic adjustments of Xiaobai Xiaobai, the "first stock of hot pot," highlighting its challenges and potential recovery in the competitive hot pot industry in China [4][5]. Financial Performance - From 2021 to 2025, Xiaobai Xiaobai accumulated losses of approximately 1.246 billion yuan [5]. - In the first half of 2025, the group's revenue was 1.942 billion yuan, a decrease of 18.9% compared to 2.395 billion yuan in the same period last year [6]. - The main brand, Xiaobai Xiaobai, saw sales decline by 13.5%, but profit increased from 4.06 million yuan in the first half of 2024 to 29.73 million yuan in 2025 [6]. - Despite revenue decline, the company managed to reduce pre-tax losses from 267 million yuan to 75.72 million yuan, a decrease of 71.6% [6]. - Net losses decreased from 274 million yuan to 80.83 million yuan, a reduction of 70.5% [6]. Cost Control and Operational Efficiency - The company achieved significant cost reductions, with raw material costs down by 22.5%, employee costs down by 18.1%, and property rental expenses down by 24.7% [6]. - Depreciation and amortization expenses decreased by 20.5%, and leasing costs were reduced by 24.7% [9]. - The total number of restaurants decreased by 135 compared to June 30, 2024, with a net reduction of 52 stores in the first half of 2025 [9]. Strategic Adjustments - The company is focusing on high-potential areas and closing inefficient stores, with an increase in the proportion of stores in first-tier cities from 39.7% to 42.6% [9]. - The average consumption per customer for Xiaobai Xiaobai decreased from 59.6 yuan to 53.7 yuan, a decline of approximately 9.9% [10]. - The average turnover rate increased from 2.3 times to 2.6 times, an increase of 13.0% [10]. New Growth Initiatives - The "Feng Huan Chao" partner program was launched in July 2025, allowing core employees to hold shares, which has improved operational efficiency and service quality [13][14]. - The program has already established five partner stores, primarily in the Beijing-Tianjin-Hebei region, with restaurant profit margins exceeding 30% [14]. - The membership economy is also on the rise, with gift card sales exceeding 160 million yuan and a significant increase in repurchase frequency among paid members [15]. Industry Trends - The article indicates a shift in the restaurant industry from extensive expansion to lean operations and deep organizational changes, with Xiaobai Xiaobai's initiatives reflecting this trend [16]. - The ability to convert initial successes from the partner mechanism and membership economy into sustained growth will depend on the company's management capabilities and market conditions [16].
亏损收窄71%,呷哺呷哺暂时顶住了压力
Hu Xiu· 2025-08-28 17:53
Core Viewpoint - The company, Xiaobai Xiaobai, has faced significant challenges in recent years, including substantial financial losses and operational difficulties, but has shown signs of recovery through cost control and strategic adjustments in its business model [1][2][3] Financial Performance - For the first half of 2025, Xiaobai Xiaobai reported revenue of 1.942 billion yuan, a decrease of 18.9% compared to 2.395 billion yuan in the same period last year [2] - The main brand, Xiaobai Xiaobai, experienced a sales decline of 13.5%, but its profit increased from 4.06 million yuan in the first half of 2024 to 29.73 million yuan in the first half of 2025 [2] - The company managed to reduce its pre-tax loss from 267 million yuan to 75.72 million yuan, a decrease of 71.6%, and net loss from 274 million yuan to 80.83 million yuan, a decrease of 70.5% [2] Cost Control and Operational Efficiency - The company achieved significant cost reductions, with raw material costs down by 22.5%, employee costs down by 18.1%, and property rental and related expenses down by 24.7% [2][4] - Depreciation and amortization expenses decreased by 20.5%, contributing to overall operational efficiency [4] - The total number of restaurants decreased by 135 compared to the previous year, with a focus on optimizing the restaurant layout and closing underperforming locations [4][6] Market Strategy and Brand Positioning - Xiaobai Xiaobai is focusing on high-potential areas and reducing low-efficiency stores, with an increased emphasis on first-tier cities [4][6] - The company has adopted different strategies for its two brands: Xiaobai Xiaobai aims to increase customer flow by lowering average spending, while the Coucou brand maintains a high-end positioning despite a decline in customer traffic [5][6] - The overseas market has shown growth for both brands, indicating potential for expansion [5] New Initiatives and Future Growth - The introduction of the "Feng Huan Chao" partner program aims to incentivize core employees and attract external talent, with initial results showing promising profitability and operational efficiency [8] - The membership economy is on the rise, with significant sales from gift cards and increased repurchase frequency among paid members [8] - Collaborations with popular IPs and new product offerings are part of the strategy to attract younger consumers and enhance brand appeal [9] Industry Context - The challenges faced by Xiaobai Xiaobai reflect broader trends in the hot pot industry, including consumer fatigue and intense competition, necessitating a shift towards lean operations and organizational transformation [9]
呷哺呷哺集团上半年实现营收19.4亿元
Zheng Quan Ri Bao· 2025-08-28 16:13
Core Viewpoint - The company reported a significant improvement in its financial performance for the first half of 2025, with total revenue reaching 1.94 billion yuan and a reduced net loss of 80 million yuan compared to 274 million yuan in the same period last year [1] Group 1: Financial Performance - Total revenue for the first half of 2025 was 1.94 billion yuan, with a net loss reduced to 80 million yuan from 274 million yuan year-on-year [1] - The company's main revenue sources are from its two brands, Xiaobuxiang and Coucou, with Xiaobuxiang's profit increasing from 4.06 million yuan in the first half of 2024 to 29.73 million yuan in the first half of 2025 [1] - The seasoning business generated revenue of 47.16 million yuan, showing a year-on-year growth of 4.8%, positioning it as a leader in the food industry [1] Group 2: Business Strategy and Innovations - The company aims to enhance management and operational efficiency through supply chain optimization, cost control, business model innovation, and collaboration with young consumer brands [1] - The Coucou brand is exploring new dining scenarios beyond hot pot, launching business lunches and single-serve meals to cater to white-collar lunch needs [1] - The company plans to optimize its membership product matrix and innovate member benefits, including gift cards, to enhance user engagement [3] Group 3: Delivery and International Expansion - The delivery business showed strong performance, with average monthly sales per store increasing from 35,300 yuan in the first half of 2024 to 42,700 yuan in the first half of 2025, a year-on-year increase of 20.9% [2] - Overall order volume for the delivery service grew by over 55%, contributing to a 22.4% increase in delivery revenue [2] - The company is steadily advancing its international expansion, with overseas market revenue growing by approximately 5% year-on-year in the first half of 2025 [2]
呷哺呷哺集团2025年上半年收入19.4亿元 外卖业务成增长新引擎
Zheng Quan Ri Bao Wang· 2025-08-28 13:44
Core Viewpoint - The company reported a significant reduction in net loss for the first half of 2025, narrowing from 274 million yuan to 80 million yuan, while achieving total revenue of 1.94 billion yuan [1] Group 1: Financial Performance - In the first half of 2025, the overall revenue of the company was 1.94 billion yuan, with a net loss reduced to 80 million yuan from 274 million yuan in the same period last year [1] - The company's operating expenses management showed significant results, with depreciation and amortization expenses decreasing by 20.5% and rental expenses reduced by 24.7% [2] - The condiment business performed well, achieving revenue of 47.16 million yuan in the first half of 2025, a year-on-year increase of 4.8% [2] Group 2: Business Strategy and Growth Initiatives - The company is focusing on a "quality over quantity" development strategy, emphasizing supply chain optimization, cost control, and business model innovation to enhance management and operational efficiency [1] - The "Feng Huan Chao" plan was launched, resulting in five partner stores with profit margins exceeding 30% and monthly sales per store exceeding 350,000 yuan [2][3] - The company is actively exploring new consumption scenarios, such as business lunches and single-person meals, to tap into the white-collar lunch market [2] Group 3: Expansion and Market Presence - In the first half of 2025, the company opened 32 new stores across various city tiers, with 43.7% of new openings in first-tier cities [4] - The company's takeaway business saw a 20.9% increase in monthly sales per store, with overall order volume growing by over 55% and takeaway gross revenue increasing by 22.4% [4] - The international market revenue grew by approximately 5% compared to the same period last year, indicating steady progress in the company's internationalization strategy [5] Group 4: Membership and Customer Engagement - The company launched a gift card business in April 2025, achieving significant sales growth with cumulative revenue contribution reaching 252 million yuan [4] - Paid membership groups demonstrated strong consumer activity, with an average repurchase amount of 449 yuan and a purchase frequency of 5.4 times, significantly higher than the 1.2 times for regular members [4] - Future plans include optimizing the membership product matrix and enhancing strategic cooperation with third-party platforms to expand user coverage [6]
五年亏超13亿!呷哺呷哺降价也救不了低迷翻座率
凤凰网财经· 2025-08-19 14:53
Core Viewpoint - The company, Xia Bo Xia Bo, is experiencing significant financial challenges, with a projected revenue decline and continued net losses, indicating a struggle to recover from previous operational setbacks [1][2]. Group 1: Financial Performance - In the first half of 2025, the company expects to achieve a revenue of 1.9 billion yuan, a decrease of approximately 18.9% year-on-year, and a net loss estimated between 80 million to 100 million yuan [1]. - Cumulatively, the company has incurred losses exceeding 1.3 billion yuan from 2021 to the first half of 2025 [1]. - The company recorded a net loss of 293 million yuan in 2021, marking the beginning of its financial downturn [2]. Group 2: Brand Performance and Strategy - The company attempted to shift from a budget fast-food model to a mid-to-high-end market by launching the sub-brand "Cuo Cuo," which initially saw revenue growth, but this strategy has not yielded sustainable results [1][2]. - The revenue from the "Cuo Cuo" brand increased by approximately 39% in 2021, reaching 2.353 billion yuan, but subsequently faced declines in 2022 and 2024 [2][3]. - The "Cuo Cuo" brand's revenue fell by about 6.29% in 2022 to 2.205 billion yuan, and further declined by 26.55% in 2024 to 1.948 billion yuan [3][4]. Group 3: Operational Adjustments - The company has closed a total of 138 restaurants in 2024, reflecting ongoing efforts to optimize costs through store closures [4][5]. - The number of "Xia Bo Xia Bo" restaurants has decreased significantly, from 3.497 billion yuan in revenue at the end of 2021 to 2.627 billion yuan by the end of 2024 [4]. - The average spending per customer for "Cuo Cuo" has decreased from 140.6 yuan in 2021 to 123.5 yuan in 2024, indicating a strategy to attract customers through lower prices [5]. Group 4: Market Position and Competition - The company’s stock price has dropped over 90% since 2021, with a decline of more than 20% in the current year alone, reflecting investor concerns about its financial health [6]. - The operational efficiency of "Cuo Cuo" is lagging behind competitors, with a table turnover rate of only 1.6 times per day compared to 4.1 times for Haidilao [5].
五年亏超13亿!湊湊扩张埋雷,呷哺呷哺降价也救不了低迷翻座率
Zheng Quan Zhi Xing· 2025-08-19 07:24
Core Viewpoint - The company, Xiaobuxiang, is facing significant financial challenges, with a projected revenue decline and continued net losses, despite some cost optimization efforts [1][7]. Financial Performance - Xiaobuxiang expects to achieve a revenue of 1.9 billion RMB in the first half of 2025, a decrease of approximately 18.9% year-on-year [1]. - The company anticipates a net loss between 80 million to 100 million RMB for the same period, accumulating losses exceeding 1.3 billion RMB since 2021 [1]. - In 2021, the company reported a net loss of 293 million RMB, closing 230 underperforming restaurants [2]. Brand Performance - The main brand, Xiaobuxiang, has seen its revenue decline from 3.497 billion RMB at the end of 2021 to 2.627 billion RMB by the end of 2024 [7]. - The sub-brand, Coucou, experienced a revenue drop of approximately 6.29% in 2022, despite an increase in average spending per customer from 140.6 RMB to 150.9 RMB [4]. - In 2023, Coucou's revenue showed a slight recovery, increasing by 15.89% to 2.618 billion RMB, but still reported a net loss of approximately 98.38 million RMB [5]. Market Dynamics - The company has been closing restaurants as a cost optimization strategy, with closures of 229, 81, 99, and 138 restaurants from 2021 to 2024 [7]. - The expansion of Coucou has slowed significantly, with new openings of 44, 48, and 13 restaurants from 2022 to 2024, while closures increased to 73 in 2024 [8]. - The average spending per customer for Coucou decreased from 140.6 RMB in 2021 to 123.5 RMB in 2024, while the table turnover rate fell from 2.3 times per day to 1.6 times [10]. Competitive Landscape - The company faces intensified competition in the dining market, leading to a significant revenue decline of 26.55% for Coucou in 2024, resulting in a loss of 353 million RMB [6]. - The brand's appeal has weakened, with rising costs affecting its value proposition, and attempts to lower prices have not effectively improved customer attraction [7].
延续“一店一景”策略 呷哺集团旗下湊湊火锅再开新店
Group 1 - The new restaurant "Guo Yun" under the mid-to-high-end hot pot brand "Cao Cao" officially opened in Shanghai, featuring a unique pixelated design aimed at young consumers and families [1] - "Guo Yun" is part of Cao Cao's differentiated opening strategy, which focuses on unique design themes for each store to enhance customer experience [1] - The brand has previously drawn inspiration from traditional Chinese culture for its store designs, showcasing a blend of traditional and modern elements [1] Group 2 - In 2023, Cao Cao has been active in product and marketing initiatives, including a collaboration with the international IP Miffy and promotional activities to cater to diverse consumer needs [2] - The company anticipates a significant reduction in net loss for the first half of 2025, projecting a loss between 80 million to 100 million yuan, a decrease of 63.2% to 70.5% compared to the previous year [2] - The improvement in financial performance is attributed to strategic efforts to enhance operational efficiency and reshape business growth engines [2] Group 3 - In the first half of 2025, Cao Cao plans to leverage its supply chain advantages to continue innovating flavors, with 16 popular broth options and 5 new products launched this year [3] - The recent collaboration with the popular anime IP Doraemon has successfully driven restaurant performance across 75 themed locations [3]