面对 1300 多家门店快要成为发展包袱的未来，海底捞创始人、董事会主席兼现任首席执行官 张勇，无法回避的选择是，让海底捞不再只是海底捞火锅餐厅，而是转型成一个多元化餐饮集 团。 张勇的回归，是试图用创始人权威和对企业的理解，把控组织变革期的不确定性，完成二次创 业，也为自己的退休做准备。 市场对海底捞创始人张勇重回一线担任 CEO 及后续战略充满期待，今年 1 月 13 日海底捞公告 该消息，翌日海底捞的股价涨幅达到了 9.15% ，以 15.74 港元 / 股收盘。一位在海底捞六年的 员工对张勇的回归看法是：创始人在，做决策更果决。 、 01. 张勇想让更多人 " 双手改变命运 " 多元化发展的布局在 4 年前张勇卸任时，就开启了结构性尝试。去年表现不佳的年中报，加速 了他复出的决定。 资料图。本文来源：第一财经 作者：刘晓洁 张勇潜入冰山之下 谢露茜 比 " 让海底捞 翻台率回到 4 以上 " 更重要的，是如何在多品类赛道里，复制粘贴出更多的海底 捞，复现持续开店、员工连住利益的往日盛景。 这些年张勇一直隐居在新加坡植物园附近、格洛路尽头的豪宅中。张勇在 2016 年以约 1.2 亿元 购入这座宅邸，属 ...

Core Viewpoint - Thailand has become a top destination for Chinese tourists during the Spring Festival, showcasing not only its welcoming atmosphere but also the integration of Chinese brands into local culture and commerce [1][2]. Group 1: Tourism and Cultural Integration - The Spring Festival celebrations in Chiang Mai included traditional decorations and activities, making it a festive experience for both locals and tourists [1]. - Chinese brands such as Ora, BYD, and Nezha have established a presence in Thailand, indicating a successful integration into the local market beyond just catering to Chinese consumers [2]. Group 2: Beverage and Food Industry Expansion - The hot climate and favorable economic conditions in Thailand have facilitated the expansion of new tea beverage brands, with several stores like Mixue and Nayuki opening in key locations [3][4]. - Nayuki has adapted its product offerings to local tastes, with a focus on combining beverages with baked goods, which has been well-received by local consumers [5]. - Haidilao has successfully attracted both Chinese and Korean tourists, offering a unique dining experience that incorporates local flavors while maintaining its core offerings [6][8]. Group 3: Retail and Brand Localization - Retail brands like Miniso and Pop Mart are rapidly expanding in Thailand, becoming recognizable symbols for both local youth and Chinese tourists [8][9]. - Pop Mart has tailored its products to include local cultural elements, enhancing its appeal in the Southeast Asian market [8].

海底捞春节9天 接待顾客超1400 万人次_南方+_ 南方plus 2026年春节，年 轻人成为"春节 主理人"，给传 统的团圆佳节带 来新场景和新内 涵，也带动了春 节聚餐方式的变 域年味产品 海底捞用"过年 感"承接团聚场 景 春节期间，海底 捞围绕家庭团 聚、朋友聚会等 场景，在门店布 置、互动活动和 节庆新品等方面 打造新春氛围。 比如，海底捞上 线"小马宝莉"马 年新年系列活 化。海底捞作为 不少年轻人日常 聚餐的熟悉场 景，在2026年的 春节聚餐中出现 得格外频繁。海 底捞后台数据显 示，2月15日至 23日的9天假期 中，海底捞全国 门店共计接待顾 客超1400万人 次。 从新春联名到地 动，通过联名甜 品、主题儿童餐 及互动玩法，丰 富春节期间的到 店聚餐体验。 分时段出现等位 数百桌的情况。 一些城市的海底 捞还推出了差异 化的春节产品： 杭州部分门店以 紫色食材和"紫 气东来、讨个好 彩头"的春节寓 意为灵感，推 出"紫定发财紫 白菜""紫气盈萝 好运连连""财运 亨通七彩土 豆"三款"紫色发 财菜"；南京部 分门店推出锦鲤 造型花饽饽，让 顾客在聚餐时更 直观地感受到春 节氛围。 除了 ...

国泰海通发布研报称，维持海底捞(06862)增持评级。预测公司2025-2027年收入分别为 431.83/456.91/493.73亿元(人民币，下同)，同比增长1%/6%/8%;预测公司2025-2027年归母净利润分别为 40.38/45.10/50.24亿元，参考同行业可比公司估值，考虑海底捞是国内餐饮龙头，给予公司2026年高于 行业平均的22xPE，目标市值1128亿港元，目标价20.23港元(按1港币=0.88元人民币)。 国泰海通主要观点如下： 创始人重任CEO有望提升员工积极性、提高管理效率 ①消费需求回暖背景下翻台率有望提升，数字化提高运营效率：该行以2024年年报数据为基础测算，当 前海底捞直营餐厅盈亏平衡点对应翻台率不到2.5次。翻台率达到4次/天时，门店经营利润率约15.5%;翻 台率达到4.4次/天时，门店经营利润率约16.1%;翻台率达到4.8次/天时，门店经营利润率约16.6%。因此 若消费需求回暖，餐厅翻台率提升，单店盈利能力具备向上优化弹性。②该行测算海底捞主品牌国内开 店空间在1800家以上，加盟模式助力低线市场布局。 红石榴计划稳步推进 2024年，集团正式启动"红石榴 ...

智通财经APP获悉，国泰海通发布研报称，维持海底捞(06862)增持评级。预测公司2025-2027年收入分 别为431.83/456.91/493.73亿元(人民币，下同)，同比增长1%/6%/8%;预测公司2025-2027年归母净利润分 别为40.38/45.10/50.24亿元，参考同行业可比公司估值，考虑海底捞是国内餐饮龙头，给予公司2026年 高于行业平均的22xPE，目标市值1128亿港元，目标价20.23港元(按1港币=0.88元人民币)。 国泰海通主要观点如下： 红石榴计划稳步推进 2024年，集团正式启动"红石榴计划"，旨在鼓励孵化和发展更多的餐饮新品牌，推动餐饮服务创新。截 至2025年6月30日，除海底捞火锅之外，公司还运营14个餐饮品牌共计126家餐厅。其中2025上半年新 开"焰请烤肉铺子"46家，截至2025年6月30日共运营70家。2025H1其他餐厅收入5.97亿元，同比 +227%。展望未来，烤肉、小火锅、寿司等赛道具备扩张潜力。 上市以来海底捞经历高速扩张期、战略调整期、多品牌发展期等多个生命阶段，其管理层变更与公司发 展阶段相匹配。上市之初，张勇先生任公司董事会主席及首 ...

2月14日晚8点30分，拖着行李箱的江西游客韩女士在成都万象城一家餐厅外，经过三小时排队，终于落 座就餐。"成都商场太火爆了，到处都要排队。" 这个春节假期，成都跻身2026年春节全国热门目的地前列。同程旅行数据显示，成都位居国内机票热门 目的地前二。"80后""90后""00后"年轻客群占比超七成，成为出行主力。 春节假期期间，大家在成都逛商场、吃美食，不仅本地居民乐享其中，外来游客更是络绎不绝。记者了 解到，2月1日到2月14日铁像寺水街营业额同比增长29.2%，客流量同比增长10.9%；万象城客流实现同 比双位数增长。 铁像寺水街 排队三小时、翻台率涨三成 春节成都餐饮市场热力爆棚 2月14日晚6点，记者在春熙路的海底捞成都银石广场店看到，门口已排起长队，数十位顾客等候就餐。 美甲区已有十位消费者排队等候，门店美甲师介绍，如今美甲每日最高排号量高达200个，人气十分火 爆。店经理彭先生告诉记者，新春期间，海底捞跨界三角洲行动、抽福签、领小金马等活动同步上线， 进一步引爆消费热潮。"银石广场店吸引大批年轻群体打卡消费，门店排队时间从中午12点持续到凌晨2 点左右，整体翻台率同比上升30%。" 费大厨 吸引 ...

2月14日晚8点30分，拖着行李箱的江西游客韩女士在成都万象城一家餐厅外，经过三小时排队，终于落座就餐。"成都商场太火爆了，到处都要排队。" 这个春节假期，成都跻身2026年春节全国热门目的地前列。同程旅行数据显示，成都位居国内机票热门目的地前二。"80后""90后""00后"年轻客群占比超七 成，成为出行主力。 春节假期期间，大家在成都逛商场、吃美食，不仅本地居民乐享其中，外来游客更是络绎不绝。记者了解到，2月1日到2月14日铁像寺水街营业额同比增长 29.2%，客流量同比增长10.9%；万象城客流实现同比双位数增长。 晚上7点，费大厨辣椒炒肉（成都万象城店）门口还有二三十人在排队等候，取号员正忙着为不断涌来的顾客排号。"临近春节，最近排队的人明显增多，过 年前一周，工作日中午也有不少人来排队。"门店工作人员说。记者了解到，为应对春节客流高峰，费大厨已提前预演应对措施，人员储备充足，"同时，门 店的新鲜食材储备也会比平时增加30%以上，排队期间等位超过1小时的顾客还会赠送特色点心一份。" 铁像寺水街 排队三小时、翻台率涨三成 春节成都餐饮市场热力爆棚 2月14日晚6点，记者在春熙路的海底捞成都银石广场店看到 ...

Group 1 - The core message of the news is that Haidilao is preparing for the Spring Festival by ensuring high-quality service and catering to the increased demand for family gatherings, with over 5,000 reservations for New Year's Eve and extensive store operations planned [1][2] - Haidilao will have more than 1,000 stores open on New Year's Eve and over 1,200 stores welcoming customers on the first day of the Lunar New Year, with more than 1,300 stores returning to normal operations from the second day [1] - The demand for family-oriented dining experiences is highlighted, with local residents making up a significant portion of reservations, and many tourists opting for a "travel + reunion" approach during the holiday [1] Group 2 - To support its workforce during the holiday, Haidilao is implementing measures to stabilize employment, including increased recruitment and diverse staffing strategies to ensure adequate personnel for high-quality operations [2] - The company is organizing various activities for employees, such as group meals and celebrations, to foster a festive atmosphere and support those working away from home during the holiday [2] - Haidilao is also launching a "Warm Winter Camp" for the children of employees who are working during the Spring Festival, featuring activities that promote family bonding and engagement [2]

Core Viewpoint - The demand for dining at Haidilao during the 2026 Spring Festival is significantly high, with over 50,000 tables already booked for New Year's Eve, indicating a strong consumer interest in festive dining experiences [5][6][29]. Group 1 - Haidilao has received over 50,000 reservations for New Year's Eve dining, with more than 1,000 locations operating on that day to meet consumer demand [3][5][6]. - The company is expanding its offerings with over ten new stores and diverse dining experiences to cater to the festive season [4][6]. - From the second day of the Lunar New Year, over 1,300 Haidilao locations will resume normal operations, enhancing service availability during the holiday [6][7]. Group 2 - The trend of "reverse reunion" during the Spring Festival is on the rise, with families opting to bring older generations into cities or travel with friends, as evidenced by a significant increase in ticket bookings for this travel style [24][26]. - The demand for local dining experiences during the New Year's Eve is reflected in the high proportion of reservations from local residents, indicating a shift towards family-oriented gatherings [30][31]. - In popular tourist cities, the consumption pattern of celebrating New Year's Eve locally is becoming more pronounced, with many customers choosing to combine travel with family reunions [32][33].

Core Insights - The company is experiencing a surge in reservations for Chinese New Year, with over 50,000 tables booked for New Year's Eve across its locations [2][5] - More than 1,000 outlets will remain open on New Year's Eve, and over 1,200 will open on the first day of the new year, indicating a strong commitment to meet customer demand during the festive season [2][8] Group 1: Customer Trends - There is a notable shift in family dining preferences, with many families opting for "reverse reunion" celebrations, bringing parents to urban areas for the holiday [4][5] - The trend of dining out for New Year's Eve is becoming more prominent, especially in popular tourist cities, where customers combine travel with family gatherings [5][6] Group 2: New Offerings - The company has introduced themed dining experiences, such as the "My Little Pony" series, to enhance the festive atmosphere and engage customers of all ages [4][7] - New store formats, including family-friendly and pet-friendly locations, are being launched to cater to diverse customer needs during the holiday season [6][8] Group 3: Operational Strategy - The company is increasing its workforce to ensure high-quality service during the busy holiday period, implementing various recruitment strategies to prepare for the influx of customers [8] - Initiatives such as employee engagement activities and family-oriented programs are being organized to foster a positive work environment and support staff during the festive season [8]