Group 1 - The core theme of the event is the exploration of how time-honored brands (老字号) can innovate while preserving traditional culture, aiming for brand rejuvenation, fashionability, and internationalization to lead the new trend of domestic consumption [1][2] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the China International Fair for Trade in Services (CIFTIS) and is part of the annual forum series organized by Deep Blue Think Tank [1] - The Beijing Municipal Bureau of Commerce emphasizes that modern consumption is not just about shopping but involves cultural experiences, identity recognition, and community connections, urging time-honored brands to undergo a profound "self-awakening" [2] Group 2 - The Bureau encourages time-honored brands to embrace change while maintaining their craftsmanship, using new narratives to convey old stories, new mediums to deliver old values, and new scenarios to activate old brands [2] - Recent policies from the Beijing Municipal Bureau of Commerce support the innovation of time-honored brands as a key strategy for building an international consumption center, promoting cross-industry integration, digital transformation, and business model upgrades [2] - The Bureau advocates for collaborations with popular IPs and the development of "new products from old brands," aiming to create immersive experiences that make brands younger and more vibrant [2]

Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate to attract younger consumers while preserving traditional culture [1][3] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the Service Trade Fair and aimed to discuss the integration of innovation with cultural heritage [1] - The Beijing Municipal Bureau of Commerce emphasizes the importance of cultural experience, identity recognition, and community connection in modern consumption [3] Group 2 - The Bureau encourages time-honored brands to embrace change, rediscover their value, and connect with new consumer groups through innovative business models [3] - Policies have been introduced to support the digital transformation and upgrading of time-honored brands, promoting cross-industry collaboration and the development of new products [3] - The initiative aims to create immersive experiences that make brands more youthful and vibrant, aligning with contemporary consumer trends [3]