Investment Rating - The report does not explicitly state an investment rating for the outdoor apparel industry. Core Insights - The Chinese outdoor apparel industry is transitioning from rapid growth to high-quality development, driven by policy incentives, economic growth, and cultural shifts towards health and outdoor activities. The market is expected to reach a new height by 2025, with a projected size of approximately 1,430 billion RMB [9][27]. Summary by Sections Chapter 1: Overview of the Chinese Outdoor Apparel Industry - Outdoor apparel is defined as clothing, footwear, and accessories designed for outdoor activities, emphasizing functionality and comfort [12]. - The industry has evolved through three stages: 1. **Emergence (1990s-2000s)**: International brands introduced the concept of outdoor activities to China [17]. 2. **Rapid Development (2008-2018)**: Local brands like Toread and Kailas emerged, capitalizing on rising incomes and increased interest in outdoor activities [18]. 3. **Transformation (2019-Present)**: The market is now characterized by consumer upgrades and a blend of fashion with functionality [20]. Chapter 2: Market Status and Scale Analysis - The global outdoor apparel market is mature, with the Asia-Pacific region, particularly China, being the fastest-growing area [26]. - China's outdoor apparel market is projected to grow significantly, with a market size of approximately 1,430 billion RMB by 2025, reflecting a compound annual growth rate (CAGR) that exceeds traditional apparel sectors [27][29]. - The market is segmented into "general outdoor" and "hardcore outdoor" categories, with the former experiencing the fastest growth [34]. Chapter 3: Industry Chain Analysis - The industry chain includes upstream material suppliers, midstream brand operations, and downstream sales channels [39]. - Upstream, functional fabric technology is dominated by international giants like Gore-Tex, while domestic alternatives are emerging [41][42]. - Midstream, brands are adopting mixed operational strategies to cater to various market segments [45]. - Downstream, online sales channels are becoming increasingly important, with DTC (Direct-to-Consumer) models gaining traction [51][53]. Chapter 4: Market Competition Landscape - The market is characterized by a multi-layered competitive landscape, with increasing concentration due to the entry of major players like Anta [58]. - International brands dominate the high-end market, while domestic brands are focusing on innovation and brand upgrades [66]. - Marketing strategies have evolved to emphasize content and experiential marketing, leveraging social media platforms for consumer engagement [71]. Chapter 5: Consumer Behavior and Trends - The consumer base is diversifying, with younger generations and women becoming significant market segments [75]. - Key purchasing factors include brand recognition, aesthetic appeal, and functionality, with consumers willing to pay a premium for high-quality products [76].

本报告的全部内容版权归上海嘉世营销咨询有限公司(简称:嘉世咨询)。 未经授权,任何单位或个人不得以任何形式复制、传播或用于商业用途。 调研方法 桌面研究:搜集整理政府公开数据、行业协会、权威期刊、券商研报及企业 公开披露的行业数据。 & MCR 嘉世咨询 2025 中国户外服饰市场分析报告 Analysis Report on China's Outdoor Apparel Market c 嘉世咨询 报告说明 专家建议:听取行业资深人士意见和观点,提升分析深度与可靠性。 免责声明 本报告结论基于当前可获得信息,不构成投资或决策的唯一依据。研究团队 对因使用本报告引发的直接或间接损失不承担责任。 2 c 嘉世咨询 | 摘要 . | | --- | | 第一章：中国户外服饰行业发展总览………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………7 | | 1.1 户外服饰的定义与分类 . | | 1.2 中国户外服饰行业发展历程 | | 1.3 行业宏观环境分析（PEST 模型） ...

Group 1 - The core theme of the event is the exploration of how time-honored brands (老字号) can innovate while preserving traditional culture, aiming for brand rejuvenation, fashionability, and internationalization to lead the new trend of domestic consumption [1][2] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the China International Fair for Trade in Services (CIFTIS) and is part of the annual forum series organized by Deep Blue Think Tank [1] - The Beijing Municipal Bureau of Commerce emphasizes that modern consumption is not just about shopping but involves cultural experiences, identity recognition, and community connections, urging time-honored brands to undergo a profound "self-awakening" [2] Group 2 - The Bureau encourages time-honored brands to embrace change while maintaining their craftsmanship, using new narratives to convey old stories, new mediums to deliver old values, and new scenarios to activate old brands [2] - Recent policies from the Beijing Municipal Bureau of Commerce support the innovation of time-honored brands as a key strategy for building an international consumption center, promoting cross-industry integration, digital transformation, and business model upgrades [2] - The Bureau advocates for collaborations with popular IPs and the development of "new products from old brands," aiming to create immersive experiences that make brands younger and more vibrant [2]

泸州老窖窖主节亮相春糖，八大主题引领潮流新风 尚 来源：环球网 【环球网消费综合报道】在2025年第112届全国糖酒商品交易会之际，泸州老窖窖主节在成都桂溪生态 公园盛大启幕。以"一路向C，潮动春糖"为主题，泸州老窖开启了中国白酒嘉年华之旅，为消费者带来 一场别开生面的春日盛宴。 窖主节不仅是春糖与成都的约会，更是窖主和白酒爱好者与泸州老窖的盛会。在春潮的涌动中，参与者 品味生活之美，感受泸州老窖的品牌魅力，把酒临风，纵享浓烈生活。 3月20日至27日，泸州老窖窖主节在成都桂溪生态公园等你来，共享美酒相伴的美好生活！本次窖主节 推出了八大主题日活动，包括"爱得浓烈""酒后灵感艺术家""全民开麦""chill味运动会"等，解锁春糖的 N种打开方式。每天一个新玩法，连续八天，天天不重样，泸州老窖与窖主的约会充满了期待和惊喜。 在窖主体验场，沉浸式角色扮演和趣味关卡挑战吸引了众多窖主参与。酿酒宗师、品酒大师、研酒专家 等角色等待窖主解锁，而酒量健身区的运动项目更是让窖主们尽情释放运动激情。 泸州老窖围绕窖主打造了体验场、生活场、酒量健身区等多个展区，每个区域都有创新玩法。窖主买手 店、窖主茶社、窖主Bar等趣味体验 ...