在与国际品牌深度互动中，老字号企业不仅汲取全球化运营、数字化营销等先进经验，也向世界展示中 国品牌在坚守文化根脉中持续焕新的活力与底气，进一步推动齐鲁匠心与世界标准接轨，实现品牌价值 与文化影响力的双向提升。 展会期间，山东馆聚焦务实合作，达成多项丰硕成果。举行"山东老字号全球行"走进新西兰签约仪式， 新西兰泉泽商贸与德州扒鸡、鲁味斋以千万订单达成出海合作协议，助力山东特色美食登陆新西兰市 场。此外，德州扒鸡经典系列凭借配料干净受到俄罗斯采购商青睐；年轻系列"鲁小吉"则获马来西亚客 户认可，目前正与东南亚、非洲等地客商推进意向合作，持续拓展国际市场。同文堂毛笔迎来"回头 客"，产品不仅获得利比里亚、俄罗斯等海外订单，也被国内多家企业大宗采购。 省商务厅相关负责人表示，山东馆以"科技+文化"双轮驱动，完成了一次从"卖产品"到"展生态"、从"讲 故事"到"对话未来"的升华。这不仅是"好品山东"的成果展示，更是"山东老字号"守正创新、拥抱世界 的生动缩影。山东正以其扎实的地方实践，为深化中外经贸合作、推动文明互鉴贡献山东力量。 （记 者 陈心如） 通过创新布局，老字号企业对接外贸企业的国际质量标准与供应链体系，加速 ...

Core Viewpoint - Wufangzhai has officially initiated preparations for its H-share listing to accelerate its internationalization strategy and enhance its overseas business layout, aiming to improve its international brand image and diversify its capital operation platform [1][2] Group 1: H-Share Listing and Internationalization - The H-share listing plan represents a deep practice of value reconstruction for the time-honored brand, with three core objectives: accelerating internationalization, enhancing brand image, and creating a diversified capital operation platform [2] - By listing on the H-share market, Wufangzhai can leverage international capital markets for funding support for overseas production bases, R&D centers, and brand marketing networks [2] - The company has a history of internationalization, having started product exports in 1995 and establishing a preliminary overseas sales network, with plans to expand into new markets by 2025 [3] Group 2: Capital and Industry Integration - If successful in its H-share listing, Wufangzhai could establish a complete ecosystem of R&D, production, marketing, and capital, with a projected R&D investment of 85 million yuan in the first half of 2025, a 15% increase year-on-year [4] - Collaborations with industry capital, such as with Shuanghui Development and Ningbo Fuzhu, are expected to create synergies in supply chain integration and market expansion [4] Group 3: Cultural and Global Innovation - The listing marks not just capital expansion but also a significant dialogue on cultural heritage and global innovation, as the brand transitions from a cultural symbol to a capital-driven entity [5] - The globalization of time-honored brands has evolved beyond simple trade to become a means of cultural value dissemination, with examples like Zhang Xiaoqin successfully entering Southeast Asian markets through localized operations [6]