Core Insights - The traditional restaurants under Beijing Huaten Group experienced a significant increase in revenue during the National Day and Mid-Autumn Festival holiday, with a more than 25% month-on-month growth from October 1 to 7 [1] - The popularity of these restaurants was highlighted by long queues and high customer turnout, indicating a strong consumer interest in classic flavors and seasonal innovations [3] - The introduction of seasonal dishes featuring fresh ingredients, such as lotus root, contributed to the surge in consumer spending [5] - The "Huaten Autumn Market" showcased a blend of traditional and innovative culinary experiences, attracting a younger demographic and enhancing the overall festive atmosphere [6] Revenue Growth - Huaten's traditional restaurants saw a revenue increase of over 25% compared to the previous month during the holiday period [1] - The takeaway services of restaurants like Qingfeng Baozi and others reported a year-on-year revenue growth of over 10% [1] Customer Experience - The bustling atmosphere at restaurants like Gu Lou Mai Kai and Tong He Ju was characterized by high customer turnover, with tables being turned five to six times during peak hours [3] - Popular dishes such as Peking duck and traditional Shandong cuisine attracted both local and out-of-town visitors, enhancing the dining experience [3] Seasonal Innovations - Seven culinary masters sourced seasonal ingredients from Jiangsu Province to create innovative dishes, such as black truffle lotus root rolls and Thai-style meat sauce fried lotus root [5] - The introduction of these seasonal dishes not only revitalized traditional flavors but also appealed to modern tastes, leading to increased order rates [5] Market Engagement - The "Huaten Autumn Market" featured a mix of traditional snacks and creative offerings, providing a dual sensory experience that resonated with younger consumers [6] - Interactive activities and themed installations at the market contributed to its popularity, making it a trendy destination for social media engagement [6]