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国庆中秋假期,北京60个重点商圈客流量同比增长13.9%
Xin Jing Bao· 2025-10-08 10:30
今年国庆与中秋相逢,大家度过了一个长达8天的小长假。北京市商务局围绕"京彩四季"主题,全市协 同联动,推出500余项文商旅体促消费活动,丰富消费供给,激发市场活力。 8天假期,北京市商务局重点监测的百货、超市、专业专卖店、餐饮和电商等业态企业实现销售额95.1 亿元。全市60个重点商圈客流量5966.8万人次,同比增长13.9%。 据介绍,假日期间的消费呈现多个亮点,例如,重点赛事票根经济成为拉动城市消费的强劲动能;首店 首展与夜经济让消费潜力得到充分释放;网红餐厅的创意菜品,让餐饮市场充满"烟火气"。 票根新模式激活假日消费 更具创意的联动在朝阳798艺术区上演。"中网嘉年华Open Live第二现场"将网球元素与工业艺术空间碰 撞:一边是艺术园区内直播的激烈赛况,另一边是潮流音乐节与网球主题艺术展。游客凭一张中网票 根,即可在园区内串联起的百余家品牌商户与艺术机构中享受专属福利。人们在欣赏完一场五盘大战 后,转身就能沉浸于艺术与消费的融合体验中,体育、文化、商业的边界在此刻被彻底打破。据统计, 假日期间,首钢园商圈、北苑商圈客流量同比分别增长1.1倍、5.9%。 首店首展+夜经济,构筑消费新场景 节前,一 ...
假期盘点|老字号京味盛宴点燃消费热情
Sou Hu Cai Jing· 2025-10-08 09:30
Core Insights - The traditional restaurants under Beijing Huaten Group experienced a significant increase in revenue during the National Day and Mid-Autumn Festival holiday, with a more than 25% month-on-month growth from October 1 to 7 [1] - The popularity of these restaurants was highlighted by long queues and high customer turnout, indicating a strong consumer interest in classic flavors and seasonal innovations [3] - The introduction of seasonal dishes featuring fresh ingredients, such as lotus root, contributed to the surge in consumer spending [5] - The "Huaten Autumn Market" showcased a blend of traditional and innovative culinary experiences, attracting a younger demographic and enhancing the overall festive atmosphere [6] Revenue Growth - Huaten's traditional restaurants saw a revenue increase of over 25% compared to the previous month during the holiday period [1] - The takeaway services of restaurants like Qingfeng Baozi and others reported a year-on-year revenue growth of over 10% [1] Customer Experience - The bustling atmosphere at restaurants like Gu Lou Mai Kai and Tong He Ju was characterized by high customer turnover, with tables being turned five to six times during peak hours [3] - Popular dishes such as Peking duck and traditional Shandong cuisine attracted both local and out-of-town visitors, enhancing the dining experience [3] Seasonal Innovations - Seven culinary masters sourced seasonal ingredients from Jiangsu Province to create innovative dishes, such as black truffle lotus root rolls and Thai-style meat sauce fried lotus root [5] - The introduction of these seasonal dishes not only revitalized traditional flavors but also appealed to modern tastes, leading to increased order rates [5] Market Engagement - The "Huaten Autumn Market" featured a mix of traditional snacks and creative offerings, providing a dual sensory experience that resonated with younger consumers [6] - Interactive activities and themed installations at the market contributed to its popularity, making it a trendy destination for social media engagement [6]
能“吃”更能“玩” 北京老字号餐厅假期火了|国庆消费青观察
Sou Hu Cai Jing· 2025-10-08 07:24
国庆假期收官,老字号"舌尖经济"交出亮眼成绩单。黄金周前七天,北京华天集团旗下老字号餐厅营收环比增长 超过25%。与此同时,外卖成为不少市民体验京味的重要渠道,华天旗下庆丰包子铺、二友居、华天延吉餐厅、 同和居、马凯餐厅等老字号餐厅外卖整体营收同比增长超10%。 外卖窗口的长龙则构成了另一道风景。鼓楼马凯餐厅的糖饼每天卖出六七百张,自制面食与熟食成了什刹海景区 的"移动美味"。为了不让食客空等,门店不仅加倍备货,还延长了外卖窗口营业时间。 当黄金周遇上"秋之味",华天老字号的应季创新菜品也为火爆的餐厅再添一把柴。为了把最新鲜的秋意端上餐 桌,7位烹饪大师专程奔赴江苏扬州宝应县,从选藕到研发反复打磨,将当季荷藕变成了数十道时令佳肴。 此外,华天老字号不止能"吃",更能"玩"。"华天・秋日市集"亮相"北京范儿"西城潮闪节,庆丰包子铺、护国寺 小吃、香妃烤鸡等品牌齐聚一堂,用"美食+体验"的模式圈粉无数年轻人。 市集里,既有保留传统工艺的经典小吃,也有创意十足的秋日特供:"熊猫团团"投掷游戏前挤满了孩子,主题打 卡墙成了网红拍照点;"探险文牒"集章活动吸引食客们在摊位消费、参与游戏或分享社交动态,兑换限量文创好 礼 ...
“五一”黄金周老字号成“流量担当”
Huan Qiu Wang· 2025-05-07 00:46
Core Insights - The restaurant industry in Beijing experienced a significant surge in consumer activity during the "May Day" holiday, with traditional brands becoming key attractions for visitors [1][2][3][4] Group 1: Revenue Growth - Beijing Huaten Group reported that its traditional restaurants saw revenue surpassing last year's figures during the holiday, with "Tongchun Garden" experiencing nearly 30% year-on-year growth [1] - "Qingfeng Baozi" and "Er Yujun Meat Pie" also reported over 10% revenue growth compared to the same period last year [1][4] - The "new model store" of Qingfeng Baozi contributed to revenue growth by offering a diverse menu with freshly cooked dishes, attracting many visitors [4] Group 2: Customer Experience - High table turnover rates were observed, with some restaurants achieving 5 to 6 turnovers per day, and peak waiting times reaching nearly 100 tables [1][2] - "Tongheju" and other traditional restaurants reported full bookings and long wait times, especially in tourist-heavy areas [2] - New dining experiences were introduced, such as the "Wang Tian Er" themed rooftop restaurant by Quanjude, enhancing the dining atmosphere with outdoor settings [3] Group 3: Consumer Trends - The influx of tourists, particularly in scenic areas, significantly boosted restaurant traffic, with many traditional eateries becoming popular destinations [2] - The introduction of innovative menu items and cultural experiences, such as traditional afternoon tea at "Kaorouji," attracted a younger demographic [2][4] - The trend of modernizing traditional dining experiences while maintaining cultural heritage was evident, appealing to both local and visiting consumers [3][4]