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假期盘点|老字号京味盛宴点燃消费热情
Sou Hu Cai Jing· 2025-10-08 09:30
Core Insights - The traditional restaurants under Beijing Huaten Group experienced a significant increase in revenue during the National Day and Mid-Autumn Festival holiday, with a more than 25% month-on-month growth from October 1 to 7 [1] - The popularity of these restaurants was highlighted by long queues and high customer turnout, indicating a strong consumer interest in classic flavors and seasonal innovations [3] - The introduction of seasonal dishes featuring fresh ingredients, such as lotus root, contributed to the surge in consumer spending [5] - The "Huaten Autumn Market" showcased a blend of traditional and innovative culinary experiences, attracting a younger demographic and enhancing the overall festive atmosphere [6] Revenue Growth - Huaten's traditional restaurants saw a revenue increase of over 25% compared to the previous month during the holiday period [1] - The takeaway services of restaurants like Qingfeng Baozi and others reported a year-on-year revenue growth of over 10% [1] Customer Experience - The bustling atmosphere at restaurants like Gu Lou Mai Kai and Tong He Ju was characterized by high customer turnover, with tables being turned five to six times during peak hours [3] - Popular dishes such as Peking duck and traditional Shandong cuisine attracted both local and out-of-town visitors, enhancing the dining experience [3] Seasonal Innovations - Seven culinary masters sourced seasonal ingredients from Jiangsu Province to create innovative dishes, such as black truffle lotus root rolls and Thai-style meat sauce fried lotus root [5] - The introduction of these seasonal dishes not only revitalized traditional flavors but also appealed to modern tastes, leading to increased order rates [5] Market Engagement - The "Huaten Autumn Market" featured a mix of traditional snacks and creative offerings, providing a dual sensory experience that resonated with younger consumers [6] - Interactive activities and themed installations at the market contributed to its popularity, making it a trendy destination for social media engagement [6]
能“吃”更能“玩” 北京老字号餐厅假期火了|国庆消费青观察
Sou Hu Cai Jing· 2025-10-08 07:24
国庆假期收官,老字号"舌尖经济"交出亮眼成绩单。黄金周前七天,北京华天集团旗下老字号餐厅营收环比增长 超过25%。与此同时,外卖成为不少市民体验京味的重要渠道,华天旗下庆丰包子铺、二友居、华天延吉餐厅、 同和居、马凯餐厅等老字号餐厅外卖整体营收同比增长超10%。 外卖窗口的长龙则构成了另一道风景。鼓楼马凯餐厅的糖饼每天卖出六七百张,自制面食与熟食成了什刹海景区 的"移动美味"。为了不让食客空等,门店不仅加倍备货,还延长了外卖窗口营业时间。 当黄金周遇上"秋之味",华天老字号的应季创新菜品也为火爆的餐厅再添一把柴。为了把最新鲜的秋意端上餐 桌,7位烹饪大师专程奔赴江苏扬州宝应县,从选藕到研发反复打磨,将当季荷藕变成了数十道时令佳肴。 此外,华天老字号不止能"吃",更能"玩"。"华天・秋日市集"亮相"北京范儿"西城潮闪节,庆丰包子铺、护国寺 小吃、香妃烤鸡等品牌齐聚一堂,用"美食+体验"的模式圈粉无数年轻人。 市集里,既有保留传统工艺的经典小吃,也有创意十足的秋日特供:"熊猫团团"投掷游戏前挤满了孩子,主题打 卡墙成了网红拍照点;"探险文牒"集章活动吸引食客们在摊位消费、参与游戏或分享社交动态,兑换限量文创好 礼 ...