Core Viewpoint - The emergence of domestic electric vehicles (EVs) like Lantu Taisan and Zeekr 9X, which mimic the design language of luxury brands like Rolls-Royce, reflects a trend in the Chinese automotive market where mainstream brands adopt a "Lao Deng aesthetic" to appeal to consumers seeking status and authority [1][3][8]. Design Trends - The "Lao Deng aesthetic" is characterized by boxy designs, large dimensions (over 5200mm in length and 2000mm in width), and features like vertical chrome grilles and prominent C-pillars, which convey a sense of power and stability [9][20]. - This design approach is seen as a shortcut for EV brands to establish a luxury perception quickly, leveraging existing visual cues associated with high-end vehicles [7][8]. Market Dynamics - The sales performance of models like Lantu Taisan and Zeekr 9X, with over 5000 and 10000 orders respectively shortly after launch, indicates strong consumer demand for vehicles that project a luxurious image [14][16]. - The perception of vehicles as status symbols in China drives the appeal of designs that resemble luxury brands, as consumers seek to convey wealth and sophistication [16][17]. Technological Advancements - Advances in battery technology and electric vehicle architecture have enabled manufacturers to produce larger vehicles without compromising performance, allowing for the creation of full-size SUVs that can compete in the luxury segment [21]. - The shift from traditional fuel vehicles to electric platforms has simplified the cost structure, making it feasible to offer vehicles with a "million-level aura" at a price point of 400,000 to 500,000 yuan [21]. Future Outlook - The "Lao Deng aesthetic" is expected to remain popular in the short term as it meets the needs of China's new affluent class, but market differentiation will likely emerge over time [27]. - Long-term success for automotive brands will depend on developing unique design languages and technological advantages rather than relying on imitation of established luxury brands [27].