作者｜尖椒 越是在快节奏、充满不确定性的时代，人们对深层精神共鸣的渴望就越发强烈。在泛娱乐内容井喷的2025年，消费者却开始出现一种"精神饥渴"。当短视 频的感官刺激渐显疲态，深度、温暖、真实的人文纪实内容反而成为越来越多人的心灵刚需。 这种变化不仅塑造了内容消费的新趋势，也重新定义了品牌与用户的沟通法则。 哈佛商学院教授道格拉斯·霍尔特指出，顶级品牌的本质在于超越功能，构筑深刻的文化认同。如今，平台上的精品人文纪实内容，正为品牌提供了一条 直抵用户心智的底层路径。与追求简单曝光的泛化营销不同，深度人文内容可以帮助品牌建立难以替代的价值共鸣。 作为深耕人文赛道14年的领军者，优酷人文以其多元的内容矩阵，精准锚定高知、高收入、高消费的"三高"人群，成为品牌寻求价值赋能的首选平台。 从《这就是转机》为香港国际机场开创"纪实+短剧"创新模式，到《圆桌派8》与蚂蚁财富黑卡、怡宝至本清润、蔡司眼镜等多个品牌实现IP共生；从《登 月·进行时》以大国工程为仰望U8赋能科技叙事，到《故宫守护者》深度诠释贵州茅台酒（精品）的"匠心"与"守护"精神，再到刚结束的《优酷人文跨年 ——AI闪耀中国·2025吴晓波科技人文秀》携手千问 ...

1月1日，比亚迪发布2025年12月以及2025年全年销量数据。数据显示，2025年12月，比亚迪新能源汽车销量为42.04万辆。其中，乘用车销量为41.48万 辆，纯电动车销量为19.07万辆；插电混动车销量为22.41万辆。截至12月底，2025年全年比亚迪新能源汽车累计销量为460.24万辆，同比增长7.73%。其 中，乘用车销量为454.54万辆，同比增长6.94%；纯电动车销量为225.67万辆，同比增长27.86%；插电混动车销量为228.87万辆，同比下滑7.91%。 | | | 産量 | 銷量 | | | --- | --- | --- | --- | --- | | 項目類別 | | 本月 去年同期 本年累計 去年累計 累計同比 本月 | 去年同期 本年累計 去年累計 累計同比 | | | 新能源汽車 | 419.804 | 466,441 4,537,356 4,304,073 | 5.42% 420.398 514,809 4,602,436 4,272,145 | 7.73% | | 一乘用車 | 414.553 | 460,719 4,479,392 4,281,084 | 4.63 ...

但接近比亚迪的知情人士告诉第一财经，仰望品牌的自动驾驶解决方案供应商是momenta，不是卓驭。 据悉，仰望U8、U9官方售价超百万元，主打新能源高端市场。 （转载自第一财经） 12月30日，在卓驭（前身大疆车载）10周年庆活动上，卓驭公布的官方图片显示，卓驭合作车型中，有"50+量产车型，30+即将量产车型"，其中包括比 亚迪高端品牌仰望旗下的U8、U9。 ...

Group 1 - The core viewpoint of the article highlights that Zhuoyu (formerly known as DJI Automotive) celebrated its 10th anniversary by announcing partnerships with over 50 mass-produced models and more than 30 upcoming models, including BYD's high-end brand Yangwang's U8 and U9 [1] - The Yangwang brand's autonomous driving solution is supplied by Momenta, not Zhuoyu, according to insiders close to BYD [3] - The official prices for the Yangwang U8 and U9 exceed one million yuan, targeting the high-end new energy market [4]

12月30日，在卓驭（前身大疆车载）10周年庆活动上，卓驭公布的官方图片显示，卓驭合作车型中，有"50+量产车型，30+即将量产车型"，其中包括比亚 迪高端品牌仰望旗下的U8、U9。 （文章来源：第一财经） 但接近比亚迪的知情人士告诉第一财经，仰望品牌的自动驾驶解决方案供应商是momenta，不是卓驭。据悉，仰望U8、U9官方售价超百万元，主打新能源 高端市场。 ...

这个曾经需要排队加价、被微商网红追捧为"成功标配"的意大利超豪华品牌，如今竟以"骨折价"清仓，裸车最低只要35.88万。降价如此凶猛，卖一辆亏 一辆，这已不是一场单纯的促销，而是一个时代落幕的标志。 "下午6点下班，客户把我们堵到晚上9点，上海地区的车两天全被抢光。"上海一家玛莎拉蒂的经销商聊到最近的"抢车大战"，至今还心有余悸。 许多业内人士没想到，这个曾经需要排队加价、被微商网红追捧为"成功标配"的意大利超豪华品牌，如今竟以"骨折价"清仓——燃油版六折，纯电版四 折，裸车最低只要35.88万。 降价如此凶猛，卖一辆亏一辆，这已不是一场单纯的促销，而是一个时代落幕的标志。 记忆回到七年前。2017年，玛莎拉蒂在中国卖出1.44万辆，成为全球最大单一市场。朋友圈里，微商网红喜提玛莎拉蒂的摆拍，方向盘上的三叉戟Logo和 精致美甲同框，是妥妥的"成功学标配"。 那时候，玛莎拉蒂旗下吉博力加价5万提车是常态，客户还觉得值。 ▲ 时过境迁，从排队加价到割肉降价排队抢购，玛莎拉蒂只用了7年。这背后是中国汽车翻天覆地的变化。 为此，八妹找到了和玛莎拉蒂等豪车品牌相关的四人，听一听他（她）们讲述各自的故事。 "光环这东西 ...

摘要： 174公里智驾大环线：通行效率与安全性的双重考验 今年初，凤凰车研所曾体验过搭载在仰望U8上的天神之眼A，和腾势Z9GT上的天神之眼B早期版本。历经十个月迭 代，比亚迪（002594）天神之眼辅助驾驶系统进化至何种程度？其年中发布的"泊车兜底"政策底气何来？ 为解答这些问题，凤凰车研所在2025年年底，对搭载天神之眼B的腾势N8L展开了一场硬核测试，涵盖174公里智驾大 环线和100次智能泊车挑战，以严谨态度评估其成熟度。 174公里智驾大环线：通行效率与安全性的双重考验 本次测试路线全长174公里，从郑州市金水区出发，途经中牟县、开封市区及村镇区域，最终返回郑州。全程囊括高 速、高架、国道、省道和乡道，并包含三个环岛、一次掉头等复杂场景。测试中，车辆全程保持辅助驾驶开启，以记 录系统表现和介入情况。 复杂场景下的决策效率提升。三个环岛全部成功汇入且流畅驶出，博弈过程无犹豫。在施工路段，车辆准确识别主路 封闭，自主选择右侧绕行路径；同时，于左转上坡且具盲区的丁字路口成功通过，成为该测试路线中极少数自主通过 的车型。 三：通行效率实现突破 综合预判与路径规划能力，天神之眼B将174公里行程缩短至4小时， ...

Core Insights - The article highlights the increasing importance of cabin quietness and in-car audio systems as core elements defining the comfort of the "mobile third living space" for consumers [1][6] - The launch of the "Dongche Voice Academy" by Dongche Di aims to help consumers better understand vehicle sound insulation levels and audio technology [1][6] - Results from tests on 50 popular models indicate that domestic electric vehicles excel in acoustic performance, surpassing or matching international brands in key metrics [1][3] Group 1: Testing and Results - The program evaluated 50 mainstream models, covering joint ventures, luxury overseas brands, and domestic brands, providing a comprehensive assessment of acoustic performance [3][4] - 80% of the five-star rated models were from domestic brands, with 14 out of 15 four-star models also being domestic, showcasing the maturity of domestic manufacturers in acoustic tuning [3][4] - The top eight models for driving noise were all domestic, with over 90% of models maintaining driving noise below 50 dBA, which is considered the optimal range for human hearing comfort [3][4] Group 2: Comparative Performance - The Yangwang U8 demonstrated outstanding dynamic noise insulation, while the Xiaomi YU7 ranked first in static insulation, indicating that domestic models can compete with luxury brands [4][6] - Brands like Xiaomi, Lynk & Co, and BYD have made significant investments in sound insulation materials and acoustic design, achieving sound quality comparable to traditional luxury brands [4][6] Group 3: Consumer Insights - The testing results provide valuable references for consumers when selecting vehicles based on audio quality and quietness [6][7] - The relationship between vehicle price and audio performance is not absolute, as demonstrated by the Lynk & Co 900, which offers high-quality audio at a lower price point [6][7] - The core value of in-car audio systems lies in technical adaptation and meeting consumer needs, rather than just the number of speakers or power ratings [7]

Core Insights - BYD reported its November 2025 sales data, showing a total of 480,186 electric vehicles sold, with 237,540 being pure electric and 237,381 plug-in hybrids [1][11][13] - Cumulative sales for the year reached 4,182,038 units, marking an 11.30% year-on-year increase [1][11][13] Sales Performance - In November, BYD's total sales included 42.36 million units from its two main sales networks: Dynasty and Ocean [3][11] - The Dynasty network sold 184,338 units in November, with cumulative sales of 1,729,767 units for the year [4][14] - The Ocean network achieved sales of 233,431 units in November, totaling 2,031,170 units for the year [4][14] Model Breakdown - Key models in the Dynasty network included the Qin, Yuan, Song, Han, Tang, and Xia, with November sales of 70,800; 47,800; 33,900; 14,600; 13,300; and 3,900 units respectively [3][11] - The Ocean network's top models were the Seal, Lion, and Dolphin, with sales of 61,000; 55,000; and 31,000 units respectively [3][11] Brand Performance - The Tengshi brand sold 13,255 units in November, with a total of 138,995 units for the year [6][17] - The Fangchengbao brand reported sales of 37,405 units in November, totaling 183,769 units for the year [7][17] - The Yangwang brand, which targets the high-end market, sold 703 units in November, with a cumulative total of 3,862 units for the year [10][20] New Model Launch - The 2026 model of the Xia was launched on November 4, featuring an upgraded battery capacity and improved range from 180 km to 218 km [4][14]

Core Insights - The luxury brand ZunJie plans to expand its product lineup by introducing SUV and MPV models next year, adding to its existing S800 model, resulting in a total of three series and six models [1][4][24] - The new models will be positioned slightly below the S800, indicating a strategy to lower price barriers in the ultra-luxury market [4][5] - ZunJie aims to create a comprehensive product strategy that includes both upward and downward market coverage, with the S800 high-end version pushing price limits further [4][5] Product Strategy - ZunJie is completing its product category layout by covering sedans, SUVs, and MPVs, thereby solidifying its position in the ultra-luxury market [4][5] - The pricing strategy for the new models will be below 700,000 yuan, breaking the traditional pricing barriers of ultra-luxury brands [4][5] - The introduction of the high-end version of the S800 is expected to elevate the brand's market presence and pricing strategy [4][5] Market Dynamics - The aggressive expansion into multiple vehicle categories reflects a shift in the luxury market, where brands are compelled to diversify their offerings [5][24] - ZunJie's S800 has achieved significant sales, with over 18,000 units sold within 175 days of launch, outperforming traditional luxury models [6][7] - The brand's success is attributed not only to pricing but also to understanding the core needs of ultra-luxury consumers, such as advanced technology and unique user experiences [9][11] Financial and Technical Foundations - ZunJie's rapid product rollout is supported by a solid market foundation established by the S800, which has generated substantial sales and brand trust [6][7] - The company has a robust production capacity, with plans for a new factory capable of producing 200,000 electric vehicles annually, backed by significant investment [12][13] - The technological capabilities of the platform used for the S800 allow for the development of various vehicle types, ensuring feasibility for the new models [12][13] Challenges and Risks - There are concerns regarding product differentiation, as the new models may risk becoming too similar, potentially leading to a lack of unique identity in the ultra-luxury market [14][15][19] - The brand's ability to maintain premium pricing across its new models is uncertain, especially in a competitive market with established luxury brands [22][24] - The success of ZunJie's strategy will depend on its ability to create distinct value propositions for its new offerings, beyond just price [22][24]